Canon EOS 5D Mark III Firmware Update

HDMI output support and improved AF performance

LAKE SUCCESS, N.Y., October 23, 2012—Canon U.S.A., Inc., a leader in
digital imaging solutions, today announced a new firmware update for
the EOS 5D Mark III Digital SLR camera that significantly improves the
camera's performance and usability. In response to requests from
professionals working in the fields of cinema and television production,
the firmware update enables the use of uncompressed HDMI Output
support, making possible more efficient video editing and monitoring
procedures. Additionally, the upgrade supports the advanced needs of
photographers through improved AF performance when capturing still

Uncompressed HDMI Output Support
When shooting
video, HDMI Output makes possible the recording of high-definition
uncompressed video data (YCbCr 4:2:2, 8 bit) from the EOS 5D Mark III
to an external recorder via the camera's HDMI terminal. This, in turn,
facilitates the editing of video data with minimal image degradation
for greater on-site workflow efficiency during motion picture and video
productions. Additionally, video being captured can be displayed on an
external monitor, enabling real-time, on-site monitoring of
high-definition video during shooting.

Improved AF Functionality
Even when the EOS 5D Mark III is equipped with an extender and lens
making possible a maximum aperture of f/8, the firmware update supports
AF employing the camera's central cross-type points (currently
compatible with maximum apertures up to f/5.6). Accordingly, the update
will allow users to take advantage of AF when shooting distant
subjects, benefiting sports and nature photographers, particularly
when using telephoto lenses.

The new firmware update will be
available, at no charge, in April 2013 from the Canon U.S.A. website
and can be downloaded by end users or through Canon Factory Service

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a
leading provider of consumer, business-to-business, and industrial
digital imaging solutions. With approximately $45.6 billion in global
revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2011† and is one of Fortune Magazine's
World's Most Admired Companies in 2012. In 2012, for the ninth
consecutive year, Canon U.S.A. has received the Readers
Choice Award for Service and Reliability. Committed to the highest
level of customer satisfaction and loyalty, Canon U.S.A. provides 100
percent U.S.-based consumer service and support for all of the products
it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of
social and environmental responsibility. To keep apprised of the latest
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