Canon EOS Rebel T3i and EOS Rebel T3

Plus two new speedlites and an EF-S lens

LAKE SUCCESS, N.Y., February 7, 2011 – Canon U.S.A., Inc., a leader in
digital imaging, today announced the EOS Rebel T3i and EOS Rebel T3
Digital SLR Cameras, providing numerous intelligent high-end features
at attractive price points. Complementing the award-winning EOS Rebel
T2i DSLR, the EOS Rebel T3i, Canon’s new flagship Rebel, offers fun and
easy-to-use features for beginning photographers, and the EOS Rebel T3
provides a more attractively priced option for those looking to
experience the pleasure of shooting with a DSLR camera.

For the young
enthusiast learning photography or the adult looking to learn more,
Canon’s new Feature Guide instruction will walk Rebel T3i users through
functions and provide recommendations for various settings, a great
hands-on learning tool.  Point-and-Shoot users looking to step-up to a
DSLR will enjoy the T3i camera’s Scene Intelligent Auto mode, the most
intuitive automatic camera mode available in a Canon Rebel camera to
date, providing complete scene analysis and optimized settings.  One of
the most sought-after and requested features for a DSLR camera is now
part of the new EOS Rebel T3i, Canon’s three-inch Vari-Angle Clear View
LCD screen, ideal for properly composing those difficult overhead
shots.  Comfortable, lightweight and affordable, Canon’s new EOS Rebel
T3 is a great camera to welcome users to the world of DSLR photography.

“Everyone today is a photographer, and for those looking to capture
stunning images and do more with photography, Canon has introduced the
EOS Rebel T3i  and T3, offering the right balance of high-end features
and easy-to-use guidance at a great price. So regardless of experience
level or budget, there is a Canon Rebel camera suited to a user’s needs
and lifestyle,” stated Yuichi Ishizuka, executive vice president and
general manager, Imaging Technologies and Communications Group, Canon
U.S.A.

Boasting Canon’s EOS HD video capture, 18-megapixel resolution, a
three-inch Vari-Angle Clear View LCD screen, new Scene Intelligent
Auto, new Video Snapshot technology and new Feature Guide instruction,
the EOS Rebel T3i DSLR has plenty of reasons for Mom and Dad to step up
to a DSLR.  Canon’s new EOS Rebel T3 DSLR camera offers users a small,
lightweight interchangeable lens camera with fun options. The Rebel T3
features HD movie capture, 12-megapixel resolution and Canon’s new
informative Feature Guide, to help educate and instruct users as they
capture great images, along with the inherent speed and low-light image
quality of a Canon DSLR camera.  Both new Rebel models are compatible
with Canon’s complete line of more than 60 Canon EF and EF-S lenses.

New EOS Feature Guide

Canon has also included a new EOS Feature Guide on both new Rebel
cameras with an enhanced Quick Settings Screen that now includes
detailed descriptions of camera settings.  The EOS Feature Guide is
designed to help first-time users and beginning enthusiasts better
understand each camera setting with descriptions and guided
recommendations for when to utilize certain settings.  Along with an
explanation of camera settings and modes, the Feature Guide includes
easy-to-understand directions of how to use particular settings such as
aperture adjustment in Canon’s Creative Auto mode:


Basic + Function

Canon helps beginners get more creative with photography by letting
even the most entry-level novice make camera adjustments with easy to
understand setting options.  In automatic shooting modes such as
Portrait, Landscape, Close-up, Action and Night Scene, Canon users can
access a quick menu screen to make adjustments as per the scene’s
ambience.  When shooting in one of Canon’s “Basic Zones” users can make
adjustments as per the scene’s lighting or scene type.    An
easy-to-read menu lets you select an ambience setting from Vivid, Soft,
Warm, Intense, Cool, Brighter, Darker to Monochrome, while a Lighting
setting allows users to select from Daylight, Shade, Cloudy, Tungsten
light, Fluorescent light or Sunset.

Rebel T3i Digital SLR Camera

An A+ for Automatic Mode

Canon aims to make everyone a better photographer and has enhanced the
capabilities of the Rebel T3i’s automatic mode with new Scene
Intelligent Auto technology, re-branding the green mode dial setting
with a boxed “A+” design. This new camera setting now takes Picture
Style into account as part of the camera’s “Auto” setting.  By
analyzing faces, colors, brightness, movement, and contrast, the camera
will dynamically adjust picture-style parameters to match the subject
and control vividness.  Previously, the automatic setting on a Rebel
DSLR adjusted exposure, focus, white balance, and Auto Lighting
Optimizer, however on the new Rebel T3i, Picture Style Auto is also
taken into account as part of the new Scene Intelligent Auto
technology.  By incorporating this fifth parameter the camera more
intelligently analyzes scenes and adjusts settings based on the subject
matter being shot.  So when the camera is photographing a face it will
reproduce more natural skin tones or blue skies for more vivid
landscapes, a flashy red car for more saturated color and evening
sunsets for more expressive images.

Fun Rebel Features

For the first time in a Rebel DSLR, the new Rebel T3i features a large
Vari-Angle three-inch Clear View LCD screen with 1,040,000 dot/VGA
resolution plus anti-reflective and smudge-resistant coatings for
bright clear viewing from any angle. The large Vari-Angle screen helps
compose low-angle or overhead shots whether capturing still images or
Full HD video clips.  Photographers will enjoy the convenience of
capturing an overhead shot of a parade or low-angle shots of their
children on the Vari-Angle screen.


Canon’s new EOS Rebel T3i DSLR gives creative photographers some fun
in-camera tools that enable users to apply Creative Filters to images
after they have been shot without altering the original file.  Canon’s
new Creative Image Filters, familiar to Canon PowerShot and EOS 60D
users, help make a great image more dynamic by creating an altered copy
of the image through any of Canon’s four artistic filter options:
 
The Soft Focus effect filter helps dramatize an image and smooth over shiny reflections.

The Grainy Black and White filter can give a different nostalgic perspective to any shot.

Canon’s “Toy Camera” filter deliberately adds vignetting and color shift for a creative option when shooting a colorful scene.
Users can also make a scene appear like a small-scale model, simulating
the look from a tilt-shift lens, with Canon’s Miniature Effect filter,
great when shooting any scene from a high vantage point.

Each of these filters can be applied to a captured still image
in-camera to create a second “filtered” JPEG version, leaving the
original JPEG file unaffected.

Another addition to the camera’s Live View function is Canon’s new
Aspect Ratio feature whereby the Live View screen can display cropping
lines for 1:1, 16:9 or 4:3 aspect ratios in addition to the standard
3:2 ratio. These cropping lines make it easier to compose images in
Live View, and they can help to expedite printing when using Canon’s
supplied Digital Photo Professional software. Custom aspect ratios are
also applied to JPEG images captured directly in-camera.

EOS HD Video Specs

The EOS Rebel T3i with Full HD video capture at 1920 x 1080 resolution
in selectable frame rates of 24p, 25p or 30p will grab the attention of
film students and independent filmmakers alike.  The Rebel T3i
incorporates two Canon proprietary technologies for rendering amazing
HD video, a DIGIC 4 Imaging Processor and a large APS-C–sized CMOS
sensor capturing fine detail and color with an amazing cinematic depth
of field.  The Rebel T3i DSLR allows for three video recording modes –
Full HD and HD in a 16:9 aspect ratio and Standard Definition (SD) in a
4:3 aspect ratio, all at selectable frame rates.

EOS HD Video: Ready For A Close-Up

When shooting Full HD video, the Rebel T3i digitally provides
additional zoom power without sacrificing quality.  The new Movie
Digital Zoom feature, a first for Canon DSLRs, allows users to achieve
3x to 10x magnification while shooting Full HD video.  Unlike standard
digital zoom for still images, Movie Digital Zoom crops the video image
directly from the CMOS sensor at Full HD resolution to preserve video
quality and still provide amazing additional telephoto power beyond
just the lens.  The Movie Digital Zoom feature is great for those times
when the lens isn’t enough to get you in close, but this feature
provides the extra boost without a loss in video quality so a child’s
smile on stage is just as clear and bright.


EOS Video Snapshot

Canon’s new EOS Video Snapshot feature borrows some innovation from
Canon’s VIXIA line of camcorders for capturing, assembling and playing
fun-to-watch video clips.  EOS Video Snapshot enables users to capture
the video highlights of family vacations, parties or milestone events,
with the same ease as taking photos.  Consumers can now record a series
of two-, four- or eight-second video clips automatically.  The scenes
are assembled by the camera into continuous Video Snapshot Album files
for easy playback and can even be further edited in camera or through
Canon’s Video Snapshot Task software on a compatible personal computer
for added flexibility and fun.

Valuable Additional Features

Along with the adjustable LCD screen, the new EOS Rebel T3i DSLR
features a class-leading 18-megapixel Canon CMOS sensor, a proprietary
DIGIC 4 Imaging Processor, a 9-point Autofocus system and a 63-zone
dual-layer metering system.  Capable of capturing kids at play or
wildlife on the move, the Rebel T3i can shoot up to 34 consecutive full
resolution JPEG still images or up to 11 consecutive RAW images at
speeds up to 3.7-frames-per-second to either SD, SDHC or new extended
capacity SDXC memory cards.

The Rebel T3i includes an ISO range from 100-6400, allowing it to
capture beautiful images without the need for a flash during milestone
events such as birthday celebrations, yet it still includes a built-in
pop-up flash for those times requiring a little extra light.  For the
first time on a Rebel camera, the T3i features a built-in Integrated
Speedlite Transmitter making it even easier to do multi-flash shoots
and provide images with greater ambience. The new Integrated Speedlite
settings are now even easier for beginners shooting with multiple
flashes.

Pricing and Availability

The Canon EOS T3i Digital SLR camera is scheduled to be delivered to
U.S. dealers in the beginning of March, and will be sold in a body-only
configuration at an estimated retail price of $799.99. It will also be
offered in a kit version with Canon’s new EF-S 18-55mm f/3.5-5.6 IS II
zoom lens at an estimated retail price of $899.99. It will also be
available in a second kit version with Canon’s EF-S 18-135mm f/3.5-5.6
IS zoom lens at an estimated retail price of $1099.00.

Rebel T3 Digital SLR Camera

Canon is happy to introduce a chic camera for beginners to ease into
the exciting world of DSLR photography and videography; the new EOS
Rebel T3 Digital SLR camera.  The Rebel T3 is designed to be the camera
that can be expertly handled by anyone and allows great-looking photos
to be taken with ease and style.  The Rebel T3 is excellent in
low-light shooting situations and simple to handle and operate.


Putting big imaging power in a small body, the new EOS Rebel T3 DSLR
features a 12.2-megapixel Canon CMOS image sensor, a proprietary DIGIC
4 Imaging Processor, a 9-point Autofocus system and a 63-zone
dual-layer metering system.  With individual pixels measuring roughly
10x larger than a pixel from a point-and-shoot camera sensor, the Rebel
T3 is able to absorb more light with less noise, making it ideal for
capturing high-quality images in dimly lit situations.  The increased
efficiencies in gathering light also make the camera better suited to
freeze fast-moving objects such as capturing images of children at play
at speeds up to 3-frames per second. Compatible with SD, SDHC or new
extended capacity SDXC memory cards, the Rebel T3 also shoots 1280x720
HD movies for amazing image quality for both stills and video.  The
Canon Rebel T3 features an ISO range from 100-6400 for capturing
beautiful images in various light settings while also including a
built-in pop-up flash.  Designed for easy operation through the
camera’s mode dial, users can go from taking great still images to
great video quickly and easily, with simple to understand icons and
buttons.

Pricing and Availability

The Canon EOS Rebel T3 Digital SLR camera is scheduled to be delivered
to U.S. dealers at the end of March, and will be offered in a kit with
Canon’s new EF-S 18-55mm f/3.5-5.6 II zoom lens at an estimated retail
price of $599.99.

New Kit Lenses

Along with these DSLR cameras, Canon is also introducing a new kit
lens, the EF-S 18-55mm f/3.5-5.6 IS II zoom lens, the standard kit lens
for both the Rebel T3i kit configuration and the Rebel T3 kit
configuration.

The new EF-S 18-55mm f/3.5-5.6 IS II zoom lens features the wide-angle
to mid-range zoom flexibility with  the advantage of Canon’s optical
lens-shift image stabilization system that yields up to a full four
stops of image-shake correction. The version II of this lens includes
new IS algorithms to distinguish between normal photographing and when
the camera is panning to automatically provide the optimal level of
image-shake correction.

New Canon Speedlite 320EX and Canon Speedlite 270EX II

The new Canon Speedlite 320EX is designed to provide DSLR users with a
lightweight and versatile external flash solution.  Along with the new
Speedlite 320EX regular flash functions, it includes a built-in LED
continuous light option that is capable of providing full-time
illumination for short distances when shooting video on a DSLR or
PowerShot digital camera. Ideally paired with the new EOS Rebel T3i,
the new Speedlite 320EX enables bounce flash shooting with six
positions including ceiling bounce for vertical shooting, and rear-wall
bounce. The Speedlite 320EX also includes a new remote firing function
and can remote fire any EOS DSLR camera that has a built-in wireless
remote control function or Integrated Speedlite Transmitter such as the
new Rebel T3i, EOS 60D, or EOS 7D DSLRs. The new Speedlite 320EX
provides photographers with all the great lighting options Speedlites
are known for with the added capability to shoot HD video with a
full-time LED light option.


The new Canon Speedlite 270EX II, the successor to the popular 270EX Speedlite model, is a compact, lightweight external flash option for Canon cameras including select Canon PowerShot models.  Ideal for use with the new EOS Rebel T3, the new Speedlite 270EX II uses only two AA batteries and enables bounce flash shooting with four position steps from 0 degrees to 90 degrees.  Like Canon’s high-end Speedlite flash models, the 270EX II allows users to control flash functions and input settings using the camera’s LCD monitor. The flash also features a quick-lock mechanism and a metal mounting foot for secure and easy attachment and reliable contact. In addition to the features of 270EX model, the Speedlite 270EX II adds a remote firing function similar to that of the Speedlite 320EX. Both new Speedlites can also be used as slave flash units in E-TTL wireless autoflash configurations with other E-TTL compatible EOS and PowerShot cameras. Canon’s Speedlite 270EX II is the new compact and versatile lighting tool for photographers empowering them with multiple light options, compact-size and portability.

Pricing and Availability

The Canon Speedlite 320EX is scheduled to be delivered to U.S. dealers in April for an estimated retail price of $249.99. The Canon Speedlite 270EX II is scheduled to be delivered to U.S. dealers in the beginning of April for an estimated retail price of $169.99.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with 2009 global revenues of US $35 billion, is listed as number six in the computer industry on Fortune Magazine's World’s Most Admired Companies 2010 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei.To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

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