Canon Introduces Four New PowerShots

High-end Point-and-Shoots With Advanced Control

LAKE SUCCESS, N.Y., September 17, 2008 – Canon U.S.A., a leader in digital imaging, today announced the newest addition to its top-of-the line PowerShot G-series digital cameras.  The PowerShot G10 digital camera offers serious amateur shooters and professional photographers several essential ingredients for a flagship model, including Canon’s new DIGIC 4 image processor, 28mm Optical Image Stabilized lens and RAW mode.  This trilogy of style, performance and image quality is an ideal professional complement for anyone seeking the photo quality of a DSLR, combined with the convenient size of a point-and-shoot.
 
As the successor model to the popular PowerShot G9 digital camera, the PowerShot G10 digital camera is loaded with Canon's latest technologies, including a long-anticipated 28 mm wide-angle lens with 5x optical zoom, 14.7 megapixels and 3.0-inch Pure Color LCD II screen.  

"With exquisite image quality, the latest image processor and advanced functionality, the Canon PowerShot G10 digital camera brings an elevated level of performance and usability to the PowerShot line," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.  "By enhancing key technologies in this camera, including our proprietary DIGIC 4 image processor, Canon has merged the functions typically found in a DSLR with a smaller body form to provide affordable and portable options to photo enthusiasts of all types.”
 
Control Options
The controller wheel is equipped with a dedicated Exposure Compensation Dial, which allows quick and intuitive adjustment of exposure compensation and the “My Menu” function for registering five user-selected options from the shooting menu, as well as 26 shooting modes.  Additionally, the Custom Mode better allows the user to record two types of shooting parameter settings, thus offering the ability to arrange their most often used settings on their LCD display.  A host of accessory options are offered, including the remote switch, Macro Ring Lite and Macro Twin Lite (when used with an additional attachment, available in January 2009).  Now consumers can utilize similar accessories found in the Canon EOS line, therefore expanding a user’s ability to customize.
 
Canon DIGIC 4 Imaging Processor
The newly upgraded DIGIC 4 image processor, a proprietary technology, accounts for the camera's higher performance levels, including significantly improved signal processing speed and higher image quality.
 
One of the most important new features made possible by the DIGIC 4 image processor is Servo AF, which is a form of continuous focus tracking for moving subjects.  By pressing the shutter button half-way, the camera can track subject movement up to the instant of exposure, resulting in sharper photographs.  Additionally, the processor’s high ISO speed noise reduction processing has improved substantially to enable consumers to shoot high-quality images, even in extremely dark situations without the use of a flash.  The new Intelligent Contrast Correction function automatically improves image quality in high-contrast shooting situations.

The Genuine Canon Face Detection technology has evolved even further, thanks to DIGIC 4.  Improved features include the ability to recognize human faces at most angles.  Another innovation is the Face Detection Self-Timer, which automatically takes a photo two seconds after a new face enters the scene.
 
Availability and Pricing
Scheduled to be available in October, the PowerShot G10 digital camera will have an estimated selling price of $499.99*.  Kit contents will include a battery, charger, neck strap, USB and A/V interface cables, Canon Digital Solutions Software CD, and a 1-year Canon U.S.A., Inc. limited warranty.


LAKE SUCCESS, N.Y., September 17, 2008 – Canon U.S.A., Inc., a leader in digital imaging, today introduced the expansion of the ever-popular ultra-zoom SX-Series, the PowerShot SX10 IS digital camera.  The new digital camera features a wide-angle (28 mm – 560 mm) 20x optical zoom lens, an Optical Image Stabilizer (OIS), Canon’s new DIGIC 4 image processor and a smooth, curved grip that fits in the hand comfortably. This compact camera is capable of capturing long-range shots of soccer field action from the bleachers or sunsets from your hotel balcony easier.  Photographers can now quickly zoom in close enough to capture facial expressions and details from far away.
 
In addition to its ultra-zoom capabilities and new DIGIC 4 image processor, the Canon PowerShot SX10 IS digital camera is loaded with a full range of performance and convenient features that camera enthusiasts have come to expect from Canon – 10.0 megapixel resolution, Genuine Canon Face Detection Technology, large 2.5-inch vari-angle LCD screen and MovieSnap mode for capturing high-resolution still images while shooting video.
 
“The PowerShot SX10 IS digital camera feature set has been enhanced to provide even greater zooming power and creative control, offering the photo enthusiast a compact camera at a price they will appreciate,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “With the ability to shoot in wide-angle, consumers no longer need to choose between getting their loved one or the background in the shot.”
 
For users whom movie capability is an important consideration, look no further. The Canon PowerShot SX10 IS digital camera offers consumers many creative possibilities, including the ability to shoot VGA movies. The PowerShot SX10 IS digital camera can capture individual moviesup to one hour or 4GB per clip, all while utilizing the new Voice Coil Motor (VCM), which enables faster focusing speed while reducing focusing noise.
 
Additionally, the Canon PowerShot SX10 IS digital camera comes equipped with 24 shooting modes, ranging from fully automatic to manual, and is easily accessible through an SLR-style mode dial located on top of the camera. While in manual shooting mode, a variety of settings can be selected through the screen, including Program AE, Shutter-speed priority AE, Aperture priority AE, Manual exposure and Custom mode.
 
Canon DIGIC 4 Imaging Processor
The newly upgraded DIGIC 4 image processor, a proprietary technology, accounts for the camera's higher performance levels, including significantly improved signal processing speed and higher image quality.
 
One of the most important new features made possible by the DIGIC 4 image processor is Servo AF, which is a form of continuous focus tracking for moving subjects. By pressing the shutter button half-way, the camera can track subject movement up to the instant of exposure, resulting in sharper photographs. Additionally, the processor’s high ISO speed noise reduction processing has improved substantially to enable consumers to shoot high-quality images, even in extremely dark situations without the use of a flash. The new Intelligent Contrast Correction function automatically improves image quality in high-contrast shooting situations.

The Genuine Canon Face Detection technology has evolved even further, thanks to DIGIC 4. Improved features include the ability to recognize human faces at most angles. Another innovation is the Face Detection Self-Timer, which automatically takes a photo two seconds after a new face enters the scene.
 
Availability and Pricing
Scheduled to be available in late October, the Canon PowerShot SX10 IS digital camera will have an estimated selling price of $399.99. Kit contents will include four AA Alkaline batteries, a USB interface cable, an AV cable, a neck strap, lens cap, lens hood, Canon’s software suite and a 1-year Canon U.S.A., Inc. limited warranty.


LAKE SUCCESS, N.Y., September 17, 2008 – Canon U.S.A., Inc., a leader in digital imaging, today announced, the PowerShot SD990 IS and PowerShot SD880 IS Digital ELPH cameras. Loaded with a host of advanced features, such as Optical Image Stabilization and Canon’s new DIGIC 4 image processor, these cameras are ideal for the trendsetting techie looking for functionality or style-conscious photo enthusiasts who want their gadgets to keep pace with their style. 

 

In addition, to commemorate the 100 millionth compact digital camera manufactured, Canon created a limited-edition PowerShot SD990 IS Digital ELPH camera in red. “The introduction of DIGIC 4 imaging processing and a variety of color creations, continues to build on Canon’s mantra of incorporating substance and style into everything we create,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “We recognize that if we continue to make digital cameras easy to use and easy to take along wherever one goes, people will carry them, not just for their style and compactness, but because of the image quality.”

Canon PowerShot SD990 IS Digital ELPH Camera                                                                                                                                                The PowerShot SD990 IS Digital ELPH camera showcases enhanced specifications such as 14.7-megapixel resolution, 3.7x Optical Zoom with Optical Image Stabilization and Canon’s new Quick Shot Mode for even faster shutter speed. 

Reminiscent of a sporty race car, with its curved design and brilliant metallic topcoat, the PowerShot SD990 IS Digital ELPH camera is available in black or silver. Still small enough to fit in a shirt pocket or suit jacket, this compact, cutting-edge camera is an anytime, anyplace must-have.
 
Limited-Edition Red Digital ELPH Camera
To help commemorate the manufacture of the 100 millionth PowerShot camera,, Canon has produced a limited-edition red PowerShot SD990 IS Digital ELPH camera. This camera can be exclusively purchased on the Canon U.S.A. eStore at www.canonestore.com while supplies last.
 
Canon PowerShot SD880 IS Digital ELPH Camera
The successor to Canon’s widely popular PowerShot SD870 IS Digital ELPH camera, the PowerShot SD880 IS Digital ELPH camera boasts improved specifications such as 10.0-megapixel resolution and 4x wide-angle Optical Zoom with Optical Image Stabilization. In combination with the latest DIGIC 4 image processor and Motion Detection Technology, the wide-angle zoom lens has been improved, enabling consumers to capture large and small group shots with ease, while on vacation or attending social gatherings.
 
Available in stylish two-toned body colors of black and silver or gold and brown, the Canon PowerShot SD880 IS Digital ELPH camera functions as a fashion statement, as well as a feature-rich powerhouse. Additionally, four large and distinctive convex buttons are positioned to the right side of the large 3.0-inch PureColor LCD II screen to make camera operation and menu navigation even easier. The LCD screen’s contrast ratio has been greatly improved as well, offering more accurate color and viewing from any angle.
 
Canon DIGIC 4 Imaging Processor
The newly upgraded DIGIC 4 image processor, a proprietary technology, accounts for the camera's higher performance levels, including significantly improved signal processing speed and higher image quality.  
 
One of the most important new features made possible by the DIGIC 4 image processor is Servo AF, which is a form of continuous focus tracking for moving subjects. By pressing the shutter button half-way, the camera can track subject movement up to the instant of exposure, resulting in sharper photographs. Additionally, the processor’s high ISO speed noise reduction processing has improved substantially to enable consumers to shoot high-quality images, even in extremely dark situations without the use of a flash. The new Intelligent Contrast Correction function automatically improves image quality in high contrast shooting situations.

The Genuine Canon Face Detection technology has evolved even further, thanks to DIGIC 4. Improved features include the ability to recognize human faces at most angles. Another innovation is the Face Detection Self-Timer, which automatically takes a photo two seconds after a new face enters the scene.
 
Availability and Pricing
Scheduled to be available in October, the Canon PowerShot SD990 IS Digital ELPH and PowerShot SD880 IS Digital ELPH cameras will have estimated selling prices of $399.99* and $299.99*, respectively. Kit contents will include a memory card, battery, charger, wrist strap, USB and A/V interface cables, Canon Digital Solutions Software CD, and a 1-year Canon U.S.A., Inc. limited warranty. www.usa.canon.com

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