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Tuesday, March 30, 2010

PMA Wrap-Up


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Every year, the photo industry assembles for the annual PMA trade show. Manufacturers, distributors and photographers all gather to see the latest innovations and new equipment designed to help photographers take better pictures and do more with them. Check out some of the new stuff that caught our eye at this year’s show.

Sigma Lenses
Sigma is expanding its lens lineup with the 8-16mm ƒ/4.5-5.6 DC HSM, 17-50mm ƒ/2.8 EX DC OS HSM, APO 50-500mm ƒ/4.5-6.3 DG OS HSM, APO 70-200mm ƒ/2.8 EX DG OS HSM and 85mm ƒ/1.4 EX DG HSM. The lenses are available in Sigma, Canon, Nikon, Pentax and Sony mounts. In three of these high-performance lenses, Sigma has incorporated its new FLD glass, which is comparable to fluorite glass. With a low refractive index and low dispersion, the glass corrects chromatic aberration, delivering high-definition, high-contrast images. Fluorite is less dense, too, making for lighter lenses. Four elements are included in the 8-16mm, and two elements are included in the 70-200mm and 17-50mm. Estimated Street Price: TBA. Contact: Sigma, (800) 896-6858, www.sigmaphoto.com.

Pentax X90
The 12-megapixel Pentax X90 features a big, wide- to super-telephoto zoom with a 26-676mm focal-length range in a compact 15-ounce body. The lens also includes a Macro mode for focusing less than an inch away from your subject. Other features include full manual and semi-manual controls, sensor- shift image stabilization, a 2.7-inch LCD with anti-reflection coating and electronic viewfinder, and high-speed continuous-burst shooting at up to 11 fps at 5-megapixel resolution. Estimated Street Price: $399. Contact: Pentax, (800) 877-0155, www.pentaximaging.com.

Sony Alpha Concept Camera
Details are scant on this new Sony camera, but it will pack interchangeable-lens capability and DSLR image quality into a very compact body. One of the few known specs is a newly developed Exmor APS-H CMOS sensor that will shoot video in AVCHD format. The sensor is the size found in most DSLRs. The camera will come with a small, flat “pancake” prime lens. Estimated Street Price: TBA. Contact: Sony, (877) 865-7669, www.sonystyle.com.

Hoodman Titanium PhotoFrames
The Hoodman Titanium PhotoFrames are glasses built for photographers. Each lens moves independently so that you can move one lens up for the shooting eye and leave one lens down for the tracking eye. Titanium memory wire technology makes the glasses strong and durable. Comfortable wraparound earpieces ensure PhotoFrames ride securely with photographers through action sequences. Estimated Street Price: $199. Contact: Hoodman, (800) 818-3946, www.hoodmanusa.com.

Tamron Anniversary Lens
To celebrate its 60th year making lenses, Tamron is developing a 70-300mm F/4-5.6 telephoto zoom with image stabilization. The lens is the first to feature Tamron’s Ultrasonic Silent Drive for fast, smooth autofocusing. Designed for full-frame and APS-C sensors, the focal-length range of the lens is equivalent to 109-465mm in the latter format. The Vibration Compensation image-stabilization system improves handheld shooting at long focal lengths, avoiding blurring, and in low light. The SP AF70-300mm F/4-5.6 Di VC USD will be produced first for the Nikon mount, with Canon and Sony to follow. Estimated Street Price: TBA. Contact: Tamron, (631) 858-8400, www.tamron.com.

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