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OP News & Announcements

Latest Photography Equipment News


Keep up on the latest product announcements from camera equipment and digital manufacturers, plus check out our featured gear in OP's In Focus section.


Wednesday, October 24, 2012

Nikon 1 V2

Features 14.2-megapixel CX-format CMOS sensor and EXPEED 3A processor

MELVILLE, N.Y. (October 24, 2012) – Today, Nikon Inc. announced the new 14.2-megapixel Nikon 1 V2, the latest addition to the revolutionary Nikon 1 Advanced Camera with Interchangeable Lens System. Designed for the creative consumer who seeks stunning images and HD video, the V2 incorporates a myriad of new features aimed at improving the shooting experience, including a new ergonomic grip for familiar handling, a built-in flash and the addition of a Command Mode Dial to provide easy access to features and controls. Nikon also introduced the new SB-N7, an optional compact speedlight that offers versatile lighting possibilities for Nikon 1 V1 and Nikon 1 V2 shooters.

Wednesday, October 24, 2012

Nikon AF-S NIKKOR 70-200mm f/4G ED VR

Telephoto zoom is first lens with up to five stops of stabilization

MELVILLE, N.Y. (October 24, 2012) – Today, Nikon Inc. announced the newest addition to its legendary NIKKOR line of lenses, the AF-S NIKKOR 70-200mm f/4G ED VR telephoto zoom lens that provides a popular and versatile focal length and a constant f/4 aperture for full frame FX-format photographers. The 70-200mm f/4 is the first NIKKOR lens to feature the third generation of Nikon’s Vibration Reduction (VR) technology to meet the still image and video demands of advanced photographers and videographers.

Tuesday, October 23, 2012

Canon EOS 5D Mark III Firmware Update

HDMI output support and improved AF performance

LAKE SUCCESS, N.Y., October 23, 2012—Canon U.S.A., Inc., a leader in digital imaging solutions, today announced a new firmware update for the EOS 5D Mark III Digital SLR camera that significantly improves the camera’s performance and usability. In response to requests from professionals working in the fields of cinema and television production, the firmware update enables the use of uncompressed HDMI Output support, making possible more efficient video editing and monitoring procedures. Additionally, the upgrade supports the advanced needs of photographers through improved AF performance when capturing still images.

Thursday, October 4, 2012

Chasing Ice

A film by Jeff Orlowski

In the spring of 2005, acclaimed environmental photographer James Balog headed to the Arctic on an assignment for National Geographic: to capture images to help tell the story of the Earth’s changing climate. Even with a scientific upbringing, Balog had been a skeptic about climate change. But that first trip north opened his eyes to the biggest story in human history and sparked a challenge within him that would put his career and his very well-being at risk.

Thursday, September 20, 2012

Masters of Nature Photography

Frans Lanting, Thomas D. Mangelsen and Art Wolfe team up

LOS ANGELES, July 18, 2012 /PRNewswire/ -- For the first time ever, three of the world's most renowned nature photographers--Frans Lanting, Thomas D. Mangelsen, and Art Wolfe--are teaming up to present a series of unique weekend events that will change the way you look at photography and what you can do with your own camera.

Tuesday, September 18, 2012

Panasonic LUMIX GH3

Features magnesium alloy full diecast body and advanced splash, dustproof construction

September 17, 2012 (Secaucus, NJ) – Panasonic is proud to introduce the new Digital Single Lens Mirrorless DMC-GH3.  The LUMIX GH3 is not just a compact, lightweight camera. It is an attractive, top-of-the-line mirrorless single lens system camera that is tough enough to withstand the extreme conditions of heavy field use.

Monday, September 17, 2012

Lexar 256GB SDXC

First memory card to offer this capacity

 Fremont, CA, September 17, 2012 – Lexar, a leading global brand of flash memory products, today introduced the industry’s first 256GB Secure Digital Extended Capacity (SDXC™) UHS-I memory card, the Lexar® Professional 400x SDXC UHS-I card. The Class 10 card leverages the SD 3.0 specification to dramatically accelerate workflow and allows photographers to capture, store, and transfer a large number of high-quality photos and extended lengths of 1080p full-HD and 3D video with a minimum guaranteed sustained read transfer speed of 60MB per second.* When paired with a compatible card reader, such as the Lexar® Professional USB 3.0 Dual-Slot Reader, the Professional 400x SDXC card quickly and reliably transfers images and video from the memory card to the computer.

Monday, September 17, 2012

Fujifilm XF1

Features a large 2/3-inch 12 Megapixel EXR CMOS sensor

Valhalla, N.Y., September 17, 2012 – FUJIFILM North America Corporation today announced a new, distinctive premium digital camera that blends advanced technology with an unforgettable design to its flagship X-Series line, the FUJIFILM XF1. With its perfectly matched lens and sensor, careful attention to detail on appearance and design, and accessible technology, the XF1 extends the X-Series range to a much wider audience.

Monday, September 17, 2012

Olympus PEN Cameras

PEN E-PL5 and PEN E-PM2 have 16.1-megapixel high-speed Live MOS sensor

CENTER VALLEY, Pa., September 17, 2012 – Today, Olympus announces two new PEN compact system cameras, the latest in its award-winning line of Micro Four Thirds products, designed to help both advanced and emerging photographers take their creative power to a whole new level. The Olympus PEN E-PL5 and PEN E-PM2 deliver amazing image quality by packing superior image technology, blazing fast processing speed and total creative control in classic bodies that combine the portability and ease of use of a point-and-shoot without the complexity of a DSLR.

Monday, September 17, 2012

Olympus M.ZUIKO DIGITAL ED 60mm f2.8 Macro

A single focal-length macro lens with a dust-splash-proof body

CENTER VALLEY, Pa., September 17, 2012 – Today, Olympus adds to the Micro Four Thirds family of  lenses with the release of the M.ZUIKO DIGITAL ED 60mm* f2.8 Macro lens, a single focal-length macro lens with a dust-splash-proof body that’s ideal for harsh weather conditions. Also joining the expansive list of Olympus lenses is a limited edition black version of the popular M.ZUIKO DIGITAL ED 12mm f2.0 high-grade snapshot lens and an M.ZUIKO DIGITAL 17mm f1.8 high-grade lens currently under development.

Monday, September 17, 2012

Olympus STYLUS XZ-2

Developed 12-megapixel, 1/1.7-inch back-lit CMOS sensor

CENTER VALLEY, Pa., September 17, 2012 – Olympus pushes the compact digital camera to a new X-treme with the introduction of the Olympus STYLUS XZ-2, its game-changing, flagship high-performance point-and-shoot. The STYLUS XZ-2 is a hybrid that combines optical brilliance, the manual controls of a DSLR and the unbeatable convenience of a lightweight compact in a body every imaging enthusiast should love. Inheriting the 4x optical / 4x Digital zoom iZUIKO® DIGITAL f1.8-2.5 large-diameter lens found on its predecessor, the award-winning Olympus XZ-1®, the Olympus STYLUS XZ-2 builds on its low-light performance with new features: the world's first hybrid control ring, customizing controls so ambitious photographers easily capture the shot; a new fast, touch-sensitive tilt screen; the powerful TruePic VI image processor; Full HD movie recording and FlashAir® compatibility to share images immediately on social networks.

Monday, September 17, 2012

Canon EOS 6D

Mid-range, full-frame camera with 20.2-megapixel CMOS sensor

LAKE SUCCESS, N.Y., September 17, 2012 – Canon U.S.A., Inc., a leader in digital imaging solutions, today introduced the EOS 6D Digital SLR Camera, a versatile mid-range full-frame camera with the durability and performance professionals require and the creative imaging options serious photographers crave.  Canon has coupled the incredible image quality of a newly designed 20.2-megapixel full-frame CMOS sensor and DIGIC 5+ Image Processor with the creative potential of built-in wireless transmitter and GPS features. The camera also includes an 11-point AF array and 63-zone dual-layer iFCL metering sensor together with 1080p Full HD video capabilities, in an affordable camera body. Building upon the qualities that made the EOS 5D Mark II camera so successful, the EOS 6D bridges the gap for budget-minded photographers, videographers and cinematographers who are eager to step up into the world of full-frame imaging.

Monday, September 17, 2012

Canon PIXMA Pro-Series Printers

13-inch PRO-10 and PRO-100

LAKE SUCCESS, N.Y., September 17, 2012 – Canon U.S.A., Inc, a leader in digital imaging solutions, today announced the newest additions to the PIXMA PRO-series of 13-inch inkjet printers, the PIXMA PRO-10 and PIXMA PRO-100. Built with the same quality of output and design as the flagship PIXMA PRO-1 Professional Inkjet Printer, these two models produce excellent black-and-white and color prints to help ensure what was captured through a camera lens is reproduced exactly as it was envisioned on paper. Canon has also worked to improve the printing workflow for end-users with the new Print Studio Pro plug-in software, wireless connectivity and faster printing speeds.

Monday, September 17, 2012

Canon PowerShot Cameras

PowerShot G15, PowerShot S110 and PowerShot SX50 HS

LAKE SUCCESS, N.Y., September 17, 2012 - Designed for photographers of all levels, Canon U.S.A., Inc., a leader in digital imaging solutions, today announces the addition of three feature-packed digital cameras – the PowerShot G15, PowerShot S110, and PowerShot SX50 HS digital cameras – providing advanced features, greater focusing speed and multiple-shot speed in sophisticated, compact camera bodies.  All three models include advancements in auto focus (AF) technology for high-speed responsive AF systems that capture the moment as it happens, with significantly reduced lag time[ii]. Both the PowerShot G15 and PowerShot S110 models include a newly designed 12.1-megapixel High-Sensitivity CMOS image sensor for exceptional light gathering and image quality. In addition to improvements to focusing speed and shooting speeds over their predecessors, each camera offers unique high-end features, such as an f/1.8-2.8 5x optical zoom lens on the PowerShot G15. The PowerShot S110 includes Wi-Fi connectivity for the ultimate in image quality and on-the-spot sharing, while the PowerShot SX50 HS boasts the world’s first 50x optical zoom in a digital camera to date.

Friday, September 14, 2012

Nikon D600

Features newly developed 24.3-megapixel FX-format CMOS sensor

MELVILLE, N.Y. (September 13, 2012) – Today, Nikon Inc. announced the 24.3-megapixel (MP) D600, a camera that is designed to deliver the image quality and performance benefits of a full frame FX-format sensor to the enthusiast looking to take their dedication to the next level. The Nikon D600 offers a remarkable value, merging the perfect combination of a lightweight, compact form factor and superior image quality, making the leap into FX-format photography more attractive than ever.

Thursday, September 13, 2012

Tamron Developing 70-200mm Tele Zoom

SP 70-200mm F/2.8 Di VC USD for Canon, Nikon and Sony mounts

September 13, 2012, 4PM JST, Saitama, Japan - Tamron Co., Ltd. (President and CEO: Morio Ono / Headquarters: Saitama City), a leading manufacturer of optical equipment, announced the development of a full-size, high-speed telephoto zoom lens equipped with VC (Vibration Compensation)2 image stabilization, and USD (Ultrasonic Silent Drive)3 that achieves leading-edge image quality while boasting the most compact design in its class. The SP 70-200mm F/2.8 Di VC USD will be available in Canon, Nikon and Sony[4] mounts. The lens is expected to ship by the end of 2012. Pricing information will be announced at a later date.

Thursday, September 13, 2012

Tamron Developing 90mm Macro

SP 90mm F/2.8 Di VC USD for Canon, Nikon and Sony mounts

September 13, 2012, 4PM JST, Saitama, Japan - Tamron Co., Ltd. (President and CEO: Morio Ono / Headquarters: Saitama City), a leading manufacturer of optical equipment, announced the development of a next generation 90mm Macro lens for full-size SLR cameras. The lens features completely redesigned optics, a proprietary VC (Vibration Compensation), and USD (Ultrasonic Silent Drive). The SP 90mm F/2.8 Di VC USD will be available in Canon, Nikon and Sony[3] mounts. The lens is expected to ship by the end of 2012. Pricing information will be announced at a later date.

Wednesday, September 12, 2012

Sony α99

Full-frame DSLR with Translucent Mirror Technology and Dual AF system

SAN DIEGO, Sept 12, 2012 – Sony’s long awaited α99 digital camera sets a new performance standard for professional-class DSLRs, combining all of the benefits of full-frame imaging with the responsiveness and speed of Translucent Mirror Technology.

Wednesday, September 12, 2012

Sony α NEX-6

Features include 16.1-megapixel sensor, fast hybrid AF and OLED viewfinder

SAN DIEGO, Sept 12, 2012 – With a brand new, sleek design and enhanced control capabilities, the new Sony NEX-6 camera packs all the imaging power, shooting responsiveness, handling and operability of a DSLR into a pocket-sized mirrorless camera.

Wednesday, September 12, 2012

Sony Cyber-shot DSC-RX1

Comes with an advanced 35mm full-frame 24.3-megapixel Exmor CMOS sensor

SAN DIEGO, Sept 12, 2012 – For the first time, all the benefits of full-frame digital photography are available in a palm-sized compact camera. The extraordinary new Sony Cyber-shot® DSC-RX1 digital camera packs an advanced 35mm full-frame 24.3 MP Exmor® CMOS sensor and exceptionally Carl Zeiss T*t 35mm f/2.0 fixed lens into a highly portable, lightweight camera body.  Measuring approximately 4.5 inches wide by 3 inches tall and weighing just over a pound, it’s significantly smaller and lighter than any full-frame DSLR yet sacrifices nothing in terms of image quality, HD video quality or manual control.

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