OP News & Announcements
Latest Photography Equipment News
Keep up on the latest product announcements from camera equipment and digital manufacturers, plus check out our featured gear in OP's In Focus section.
Adobe Photoshop Lightroom 3
Beta is now available
 SAN JOSE, Calif. — Oct. 22, 2009 —Adobe Systems Incorporated (Nasdaq:ADBE) today introduced Adobe® Photoshop® Lightroom® 3 beta software for Macintosh and Windows®, a public preview of new and improved functionality to be delivered in the next major release. Lightroom is the essential digital photography workflow solution, helping serious amateur and professional photographers quickly import, manage, enhance and showcase all their images from one application. Available as a free download on Adobe Labs, Lightroom 3 beta delivers a preview of new tools that will be in Lightroom 3, including more intuitive importing, unparalleled noise reduction and sharpening tools, enhanced slideshow capabilities and direct publishing to online photo sharing sites like Flickr®. Adobe encourages photographers to test this early selection of new features and provide the product team with their feedback.
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Nik Software Announces Viveza 2
For Photoshop, Lightroom and Aperture
 New York, NY (PhotoPlus Expo Booth #766) – October 22, 2009 – Nik Software announces today Viveza 2, an upgrade to its award winning and revolutionary plug-in for selective color and light control. Available in December, Viveza 2 now offers users robust global adjustments and precise selective controls that utilize Nik Software’s award-winning U Point® technology. Viveza 2 eliminates the need to create complicated selections or layer masks and provides a powerful solution for users looking to save time and effort when editing images.
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Epson Photo Viewers
Now feature tethered shooting
 LONG BEACH, Calif., – Oct. 22, 2009 – Epson America today announced new tethering capabilities for its award-winning line of multimedia photo viewers – the Epson P-6000 and P-7000. This new photo viewer feature, exclusive to Epson, allows photographers to instantly view and save images to the viewer as they are shot, streamlining the process of creating backup files and evaluating images in studio or on location.
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Lensbaby Announces Two New Optics
New additions expand creative possibilities
 New York, NY, (October 22, 2009) PhotoPlus Expo Booth #1218 – Lensbaby announces today the addition of the new Fisheye Optic and Soft Focus Optic to the Lensbaby Optic Swap System. Each new optic is available for use with the Lensbaby Composer and Muse. In addition, the Soft Focus Optic is compatible with the Lensbaby Control Freak.
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AsukaBook USA Announces New Products
New book format and more design options
 New York, NY, PhotoPlus Expo Booth #848 (October 22, 2009) – AsukaBook USA, producer of the finest quality coffee table style books, announces a new album choice, a new book size available in all lines and faster turnaround time on orders for professional photographers and designers looking to offer their clients high quality products and faster than ever service. AsukaBook USA, a division of Kubota Photo Design Inc., now has a total of six different book lines available from which to choose.
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AsukaBook USA AB AlbumOnline Service
Free service offered exclusively to AsukaBook customers
 New York, NY, PhotoPlus Expo Booth #848 (October 22, 2009) – AsukaBook USA, producer of the finest quality coffee table style books, announces its new AB AlbumOnline service.
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AsukaBook Design Templates Available Through Red Boot Design
Templates will start around $20-$30
 New York, NY, PhotoPlus Expo Booth #848 (October 22, 2009) – AsukaBook USA, a division of Kubota Photo Design Inc. and producer of the finest quality coffee table style books, announces today that its album design templates have been added to Red Boot Design’s list of products and services.
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Kubota RPG SpeedKeys 2.0
For Adobe Photoshop Lightroom 2
 New York, NY, PhotoPlus Expo Booth #854 – (October 22, 2009) – Kubota Image Tools is pleased to announce the newest addition to the Kubota Lightspeed Workflow family – new Kubota RPG SpeedKeys 2.0 for Lightroom 2. Kubota RPG SpeedKeys 2.0 for Lightroom 2 is a customizable wireless USB keypad with preset 1-button access to: essential adjustments such as brightness, exposure, fill light and more; the most popular Kubota Lightroom presets; and advanced tools such as paint with light, burn, soften skin, and hand-color.
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Canon EOS-1D Mark IV
Features include a redesigned 45-Point autofocus system
 LAKE SUCCESS, N.Y., October 20, 2009 – Canon U.S.A., Inc., a leader in digital imaging, is proud to introduce the next evolution in the EOS 1D series of cameras: the Canon EOS-1D Mark IV Digital SLR camera. The EOS-1D Mark IV is a high-speed multimedia performance monster with a 16-megapixel Canon CMOS sensor, Dual DIGIC 4 Imaging Processors, and 14-bit A/D data conversion, all at 10 frames-per-second (fps), with the widest ISO range Canon has produced to date. This new camera also features 1080p Full High-Definition video capture at selectable frame rates packaged in Canon's most rugged and durable professional camera body.
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Canon Introduces A New iPhone App
New, Free Canon iPhone App Makes it Easy to Print Photos
 LAKE SUCCESS, N.Y., October 14, 2009 – Canon U.S.A. Inc., a leader in digital imaging, announced its free Easy Photo-Print App, which is now available on the App store. The Canon Easy Photo-Print App enables wireless photo printing from your iPhone or iPod touch to a compatible Canon PIXMA printer via a wireless network with a few simple taps.
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Tamron USA Gears Up For Holiday Season With Savings On Its Two Newest Lenses
Purchasers can save $25 on a Tamron AF17-50mm VC Zoom and Tamron AF60mm F2 1:1 Macro through the end of the year
 October 15, 2009, Commack, NY—Tamron USA, Inc announced today a special mail-in rebate offer of $25 on its two newest lenses: SP AF17-50mm F/2.8 XR VC Di II LD Aspherical IF (model B005) and SP AF60mm F/2.0 Di II LD IF 1:1 Macro (model G005). The two new lenses are designed for APS-C size DSLRs and are available in Canon, Nikon and Sony (model G005 only) mounts. The rebate is valid on purchases of these lenses made by US residents at an authorized Tamron USA retailer from 10/15/09 through 12/31/09.
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Nikon D3S
New full-frame DSLR features expanded ISO range
 MELVILLE, N.Y. (Oct. 14, 2009) – Today, Nikon Inc. announced the FX-format D3S D-SLR, providing professional photographers with a powerful tool that redefines the boundaries of digital SLR versatility, while maintaining the strength of superior image quality and high speed performance inherited from the groundbreaking D3. The D3S enables not only new opportunities in low-light photography, but also provides photographers with added shutter speed and aperture freedom with a base ISO sensitivity range from ISO 200 to a remarkable 12,800. Additionally, expanded ISO equivalent settings up to a staggering 102,400 are available, enabling photographers to create images previously thought impossible.
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Nikon AF-S DX Micro NIKKOR 85mm
Designed for capturing extreme close-ups
 MELVILLE, N.Y. (Oct. 14, 2009) – Nikon Inc., today introduced the new medium telephoto AF-S DX Micro NIKKOR 85mm f/3.5G ED VR lens designed specifically for extreme close-up photography, yet perfectly suited for portrait, nature, and general imaging as well. Focusing as close as 0.9 ft., this new 85mm Micro lens allows photographers to capture breathtaking close-up images with life-size reproduction ratios up to 1:1, helping to ensure that even the subtlest of subject detail is reproduced faithfully. The new 85mm Micro NIKKOR lens, in conjunction with Nikon DX-format digital SLR cameras, renders a picture angle equivalent of approximately 127.5mm (in the 35mm or FX-format), providing a natural perspective along with a desirable and practical lens-to-subject working distance.
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Olympus Class For Photo Enthusiasts
Attendees learn lighting, portraiture and macro photography
 CENTER VALLEY, Pa., October 13, 2009 – Olympus is launching its latest in a series of photography classes for photo enthusiasts who are interested in elevating their skills to the next level, specifically in the areas of lighting, portraiture and macro photography. The half-day courses are scheduled at eight locations throughout the U.S., and are led by Olympus Technical Representatives, experts both in photography and Olympus products.
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Adobe Unveils Photoshop.com Mobile
App brings photo tools and effects to iPhone users
 SAN JOSE, Calif. - Oct. 9, 2009 - Adobe Systems Incorporated (Nasdaq:ADBE) today introduced Photoshop.com Mobile for iPhone application, delivering Adobe industry-leading digital-imaging technology to users on the go. Photoshop.com Mobile provides consumers a convenient way to edit photos, apply effects and share images instantly with friends - all with the flick of a finger. Seamless integration with users' free Photoshop.com accounts enables photo sharing and data back-up, saving them valuable space on their iPhones. The application is available free of charge at Apple's App Store.
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Fashion Photographer Irving Penn Dies
One of the 20th century’s most prolific photographers
 Master photographer Irving Penn was so far ahead of his time that many of his most important photographs came to be appreciated long after they were taken. With his passing this week at the age of 92, the photography world lost a legend.
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Pentax Offers $100 Rebate
For K-7 DSLR Body and Lens Kits
 GOLDEN, CO (October 2, 2009)…PENTAX Imaging Company has announced a $100 INSTANT REBATE PROGRAM effective until October 31, 2009 on the K-7 body and three lens kit configurations. The award winning, weather and dust resistant PENTAX K-7 features 14.6 megapixels, a PRIME II engine processor, HD Video, Live View and Shake Reduction that works with every PENTAX lens ever produced. Consumers who purchase these products during this time period will benefit from instant savings on regular MAP/estimated retail pricing.
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Sigma DP1s
Enhancements to user interface similar to DP2
 Earlier today, Sigma Corporation announced the newest addition to the DP family, the Sigma DP1s. The Sigma DP1s is an improved version of the Sigma DP1, and both cameras contain a the same processor, 14-megapixel FOVEON X3 direct image sensor and lens with a focal length of 16.6mm F4 (35mm equivalent focal length is 28mm).
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ACDSee Pro 3
New version offers photographers speed, flexibility and value
 VICTORIA, British Columbia – Sept. 29, 2009 – ACD Systems International Inc.today unveiled ACDSee™ Pro 3, a new version of its leading digital image management software that retains the same fast and flexible features photographers rely upon and incorporates an enhanced user experience that delivers professional level workflow tools at a tremendous value.
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Frans Lanting Gallery Hosts Annual "Open Studios"
Kicks off on Saturday, October 3rd
 The Frans Lanting Gallery welcomes you to visit on this special Saturday between 10 am and 5 pm.
Frans and Chris have just returned from assignment in Africa, and they will both be at the Gallery from 1 - 3 pm.
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