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OP News & Announcements

Latest Photography Equipment News

Keep up on the latest product announcements from camera equipment and digital manufacturers, plus check out our featured gear in OP's In Focus section.

Monday, September 10, 2012

Pentax Expands Q-System

With 12.4-megapixel Q10 interchangeable lens camera

DENVER, CO (September 10, 2012) — PENTAX RICOH IMAGING AMERICAS CORPORATION (PENTAX), today expands on the innovative Q-system with the new 12.4 megapixel PENTAX Q10 interchangeable lens camera, new Q-Mount PENTAX 06 15-45mm F2.8 telephoto zoom lens and Adapter Q for PENTAX K-mount lenses, expanding its family of compact Q series products.

Monday, September 10, 2012

Pentax K-5 II and K-5 IIs

Include newly developed SAFOX X AF sensor

Denver, CO (September 10, 2012) – PENTAX RICOH IMAGING AMERICAS CORPORATION today announced the introduction of its PENTAX K-5 II and K-5 IIs flagship digital SLR cameras, designed to advance the company’s well-received K-5 camera, which launched in October 2010. These new dustproof, weather-resistant and cold-resistant cameras include a newly developed SAFOX X AF sensor that delivers the broadest autofocusing EV range (-3 EV to +18 EV) in its class. In addition, the PENTAX K-5 IIs is offered without an anti-aliasing filter, making it the perfect solution for photographers who practice commercial and studio photography where camera settings, lens selection, lighting, and other shooting conditions are controlled.

Monday, September 10, 2012

Two New Pentax K-Mount Lenses

Big-range zoom and super telephoto

The new smc PENTAX DA 18-270mm F3.5-6.3 ED SDM high magnification interchangeable zoom lens offers a 15X zoom ratio to cover focal lengths from wide angle to super telephoto, while its built-in supersonic AF driving mechanism achieves both smooth, quiet autofocusing operation in a compact, lightweight design. The lens offers an extraordinary wide angle-to-long-telephoto zoom coverage making it extremely versatile and handy, allowing the user to effortlessly capture a wide variety of subjects, ranging from landscapes and snapshots to sports events, without the need to change lenses.

Monday, September 10, 2012

Pentax Debuts 90mm Macro Lens

Medium-telephoto lens designed for 645D SLR medium format camera

DENVER, CO (September 10, 2012) — PENTAX RICOH IMAGING AMERICAS CORPORATION (PENTAX), today announces the HD PENTAX D FA 645 Macro 90mm F2.8 ED AW SR interchangeable medium-telephoto lens, designed for the company’s 645D SLR medium format camera. When mounted on a PENTAX 645D, this lens offers a 35mm equivalent focal length of approximately 71mm (or approximately 56mm when mounted on a PENTAX 645 film-format camera body). By incorporating two ED (extra-low dispersion) elements and one glass-molded aspherical element in its optics, the lens assures high resolution image reproduction over the entire image field, while effectively minimizing chromatic aberration – a problem commonly associated with fast lenses.

Thursday, September 6, 2012

Fujifilm X-E1

Features 16.3 Megapixel APS-C X-Trans CMOS sensor

Valhalla, N.Y., September 6, 2012 – FUJIFILM North America Corporation is proud to introduce its second compact system camera of this year - the FUJIFILM X-E1 - a premium interchangeable lens camera system that truly exemplifies the high quality and extraordinary image resolution that the X-Series is known for among professional photographers.

Wednesday, August 22, 2012

Nikon COOLPIX P7700

Features a sharp 7.1x zoom with a maximum aperture of f/2

MELVILLE, N.Y. (August 22, 2012) – For the compact camera user only satisfied with the very best, today Nikon Inc. introduced its new flagship COOLPIX camera, the P7700. This powerful and versatile point-and-shoot camera features a sharp 7.1x zoom NIKKOR ED glass lens with a maximum aperture of f/2 and a 12.2-megapixel CMOS sensor. Conveniently compact and loaded with innovative features and manual controls, the COOLPIX P7700 will capture still images and Full HD 1080p video with stunning sharpness and vivid color, whether used as the ultimate go-to travel camera or D-SLR companion.

Wednesday, August 22, 2012

Nikon COOLPIX S800c

Features Wi-Fi connectivity

MELVILLE, N.Y. (August 22, 2012) – Today, Nikon Inc. announced the innovative COOLPIX S800c,  Nikon’s first Wi-Fi compact digital camera to incorporate Nikon’s powerful camera imaging technologies and the boundless capabilities of an Android Operating System (OS). Designed for the always connected individual, the S800c delivers the high picture quality and superior performance expected from a Nikon camera coupled with communication functions and app-based versatility of a smartphone or tablet.

Wednesday, August 22, 2012


Weighs 3.4 ounces and measures 3.1 x 2.1 x 0.7 inches

MELVILLE, N.Y. (August 22, 2012) – Today, Nikon Inc. announced the new COOLPIX S01, an ultra-compact camera that combines Nikon imaging technology, style and affordability into an ultra-mini camera body that’s easy to use. Its compact size makes the camera small enough to fit into a user’s pocket, so they can take it with them anywhere, whether spending a day on-the-go or a night out on the town.

Friday, July 27, 2012

LumiQuest SoLite 200

LED lasts more than six hours

Whether you’re out shooting before sunrise or after sunset, the LumiQuest SoLite 200 allows you to see what you’re doing with the camera. The LED lasts for more than six hours and is powered by a solar panel. It looks like a lightbulb, has a multi-switch (low-off-high) that shuts off automatically in bright light, and pivots to direct light and charge the solar panel. Estimated Street Price: $14. Contact: LumiQuest, (800) 332-4644, www.lumiquest.com.

Thursday, July 26, 2012

Samsung NX1000

Features built-in Wi-Fi for sharing photos instantly

RIDGEFIELD PARK, N.J., July 26, 2012 – Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, announced that it is now shipping the sleek NX1000, the most budget-friendly of the NX SMART cameras, the first compact system cameras (CSC) with built-in Wi-Fi. Wi-Fi connectivity is available at the touch of a button, thanks to a dedicated Smart Link Hot Key on the top of the NX1000 that makes sharing and storing photos simple and easy.

Tuesday, July 24, 2012

New Sony A-Mount Telephoto Lens

High-speed, quiet DT 55-300mm F4.5-5.6 SAM

SAN DIEGO, July 24, 2012 – From flattering portraits to faraway wildlife and fast-action sports, nearly every subject can be captured beautifully with the new SAL55300 telephoto zoom lens, the latest addition to Sony’s A-mount lens lineup.

Tuesday, July 24, 2012

Moab Paper Teams Up With Canon

For "Try My Photo" program

July 24, 2012 New York, NY - Moab, a division of Legion Paper, the nation’s premier paper company dedicated to the art of the fine print, is excited to announce a special promotion where  Moab’s Entrada Rag and Slickrock Metallic will be featured, for a limited time, as two art papers in Canon U.S.A.’s “Try My Photo” program.

Monday, July 23, 2012

Canon EOS M Digital Camera

The mirrorless camera features continuous autofocus and expansive lens lineup

LAKE SUCCESS, N.Y., July 23, 2012 – Combining the perfect blend of advanced video features and excellent still image quality in a convenient size, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the EOS M Digital Camera. Canon has made significant advancements in the realm of professional-quality HD video capture, from advanced CMOS sensor technology to smooth, quiet continuous autofocus. Inspired by EOS technology, the EOS M leverages these core technologies and distills them down to provide outstanding video capture capabilities while retaining high-quality still image capture.

Wednesday, July 18, 2012

Phase One Digital Artist Series

Four new workshops

COPENHAGEN, July 18, 2012 -- Phase One announced open enrollment for four new special Phase One Digital Artist Series (PODAS) Workshops -- one scheduled each month from September through December, 2012. They will be held in Namibia, Scotland, Monument Valley in Arizona, and New Zealand.

Thursday, July 12, 2012

Imagenomic Introduces Noiseware 5

Features include faster processing, an improved algorithm and unlimited presets

New York – July 12, 2012 – Imagenomic, an independent software vendor specializing in digital imagery enhancement solutions, has announced the release of Noiseware 5 plugin, the latest generation of its award-winning noise correction technology. Noiseware 5 features several new and improved enhancements, including a faster core algorithm that retains more image detail, a newly-designed user interface and controls, the ability to create an unlimited number of presets, and a new history control for an unlimited number of history steps.  In addition, Noiseware 5 plugin provides 64-bit native support for Mac OS X to complement the existing compatibility for Windows systems, as well as full compatibility with Adobe Photoshop CS6.

Wednesday, July 11, 2012

Olympus Firmware Updates

For OM-D E-M5 and Viewer 2 Software

Today Olympus announces the release of new firmware for the OM-D E-M5 which offers the following improvements:

1) Improved sleep recovery operation
2) AF target indication when using C-AF+TR while shooting sequential images using Sequential L setting
3) Added function to automatically move focus to the following zoom positions when underwater macro mode or underwater wide mode is selected.  (Only when M. ZUIKO DIGITAL ED 12-50 mm F3.5-6.3 EZ is attached)
     -Underwater wide mode: Wide setting
     -Underwater macro mode: Telephoto setting

Tuesday, July 10, 2012

Wacom Cintiq 24HD touch and Cintiq 22HD

Join powerful lineup of interactive pen displays

Vancouver, WA – July 10, 2012 – Tailored around the increasing demands of creative professionals, Wacom announces two new members of the Cintiq family of interactive pen displays, the Cintiq 24HD touch and Cintiq 22HD. Artists and designers now have two new options for working directly on screen. As with the Cintiq 24HD, Wacom’s latest Cintiqs feature best-in-class widescreen HD displays, ultra-wide viewing angles and premium color performance. To give professional artists and designers enhanced focus on their work and creativity, Wacom introduces the powerful combination of a precision pen and natural multi-touch. With the addition of these models to the Cintiq lineup, anyone, from freelance industrial designers sketching in a small studio to Hollywood animators creating the next blockbuster movie, can find a Cintiq that best fits their workflow.

Monday, July 9, 2012

Nik Software Releases HDR Efex Pro 2

New version offers improved interface and performance

San Diego, CA—July 9, 2012—Nik Software (www.niksoftware.com) today released HDR Efex Pro 2, a powerful new version that enables professional and amateur photographers to create exceptional natural and artistic images. HDR Efex Pro 2 represents the next generation of high dynamic range photography that produces exceptional results. This new version not only adds a wide range of new features, but is also built on a proprietary and even more powerful tone mapping engine, providing unrivaled speed and quality. The company’s patented U Point® technology enables precise, selective fine-tuning, simplifying and speeding up the process for creating extraordinary high dynamic range images. To watch videos and join live online training sessions, visit www.niksoftware.com/hdrefexpro.

Friday, July 6, 2012

New HP Marketing Corp Service Center

For Linhof and Wista products

Effective July 1, 2012 Nippon Photoclinic, Inc has been appointed the HP Marketing Corp. service center for all in and out of warranty repairs for Linhof and Wista products distributed by HP Marketing Corp.

Thursday, June 28, 2012

Canon EOS 7D Firmware Update

Free update increases buffer capacity to 25 RAW images

LAKE SUCCESS, N.Y., June 28, 2012 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced a firmware update for the EOS 7D Digital SLR camera that adds new functionality to improve its performance for serious photographers and semi-professional users. The update, free to all EOS 7D owners, gives the camera more advanced shooting options, including an increase in the maximum number of burst images taken in the RAW file format (from 15[i] frames to 25[ii] frames) as well as the ability to process RAW image files directly in the camera and the option to set a maximum ISO setting in ISO Auto mode. The firmware also adds the ability to adjust up to 64 audio levels manually prior to recording video, supports custom file naming, and allows for compatibility with Canon’s newly introduced, optional GPS Receiver GP-E2.

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