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Latest Photography Equipment News


Keep up on the latest product announcements from camera equipment and digital manufacturers, plus check out our featured gear in OP's In Focus section.


Thursday, June 21, 2012

Sammon Says Socialize or Succumb

New app is called Social Media Marketing for Photographers

In Rick Sammon latest (his 10th) app, Social Media Marketing for Photographers,  this seasoned pro gets you started on social media . . . and on the all-important business side of photography, as well. The app is available for both the iPad and iPhone. It's Rick's one-hour soial media presentation that has been given around the country. Introductory price (until July 15) is $9.99. After that the price goes to $19.00. Link: http://itunes.apple.com/us/app/social-media-marketing-by/id534916985?ls=1&mt=8

Tuesday, June 19, 2012

Sigma 18-250mm F3.5-6.3 DC Macro OS HSM

New Thermally Stable Composite material is used in the lens barrel

Ronkonkoma, NY, June 15, 2012 – Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, is pleased to announce the availability of its new Sigma 18-250mm F3.5-6.3 DC Macro OS HSM lens starting in July 2012. Pricing is still pending.

Friday, June 8, 2012

Canon EOS Rebel T4i DSLR

Plus two new STM lenses

LAKE SUCCESS, N.Y., June 8, 2012 – Canon U.S.A., Inc., a leader in digital imaging, today announced a new flagship model in its most popular EOS Rebel line, the Canon EOS Rebel T4i Digital SLR Camera. The new EOS Rebel T4i features incredible image quality with an 18-megapixel CMOS (APS-C) sensor, DIGIC 5 Image Processor that helps capture all the action with high-speed continuous shooting of up to five frames per second (fps) and an extended ISO range of 100–12800 (expandable to 25600 in H mode) that gives photographers the opportunities to take the EOS Rebel T4i into more shooting situations than ever before.

Monday, June 4, 2012

Canon U.S.A. Photography in the Parks

Gives visitors free equipment loans and instruction

LAKE SUCCESS, N.Y., June 4, 2012 – Canon U.S.A. Inc., a leader in digital imaging solutions, is once again joining forces with several of the country’s acclaimed national parks to offer free photography workshops to visitors this summer. The Canon Photography in the Parks Program provides participants with free equipment loans and professional photography instruction as they take part in a guided walking photo tour. Following the tour, participants have the opportunity to print images for free and take home a CD of their image files. Visitors of all ages and experience levels are welcome to participate.


Tuesday, May 22, 2012

Pentax K-30

Incorporates weather-resistant features

Denver, CO (May 21, 2012) – PENTAX RICOH IMAGING AMERICAS CORPORATION today announces the introduction of its new weather and dust resistant digital SLR camera – the PENTAX K-30. Ideal for photographers with active outdoor lifestyles, the new PENTAX K-30 combines a compact, lightweight body with many advanced features found only in higher end DSLR camera models, such as a weather, dust and cold resistant body, a glass prism optical finder with 100% field of view, state-of-the-art autofocusing, and full HD video recording capabilities.

Tuesday, May 22, 2012

Pentax-DA 50mm f/1.8 lens

Compact, lightweight autofocus lens for Pentax K-Mount cameras

Denver, CO (May 21, 2012) – PENTAX RICOH IMAGING AMERICAS CORPORATION today announces the introduction of its new smc PENTAX-DA 50mm f/1.8 medium-telephoto autofocus lens, which is designed exclusively for use with the company’s K-mount interchangeable-lens (ILC) digital cameras. Thanks to state-of-the-art optical design technology from PENTAX, the lens’ image coverage is optimized for PENTAX K-mount ILC cameras to deliver sharp, clear images from edge to edge. With a sleek, modern look and a lightweight body, the new PENTAX-DA 50mm f/1.8 lens was designed with versatility and flexibility in mind and is ideal for photographers of varying levels, from amateurs to professionals.

Friday, May 18, 2012

Phase One's First Live Inspiration Stream

Premieres May 23

COPENHAGEN, May 16, 2012 — Phase One is launching a series of one-of-a-kind online events entitled “Phase One Live; Your Inspiration Stream.” Hosted by Phase One and some of the world’s leading photographers, each event will showcase a specific photography project -- tracking each step in that project’s workflow from conception through completion. The premiere event on May 23 features award winning British landscape photographer, Joe Cornish.

Monday, May 7, 2012

Adobe Creative Suite 6 Now Available

Adobe Creative Cloud Coming May 11

SAN JOSE, Calif. — May 7, 2012 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe® Creative Suite® 6 software. The CS6 product line includes powerful new releases of Photoshop®, InDesign®, lllustrator®, Dreamweaver®, Adobe Premiere® Pro, After Effects®, Flash® Professional and other products as well as four suite versions – Creative Suite 6 Design & Web Premium; Creative Suite 6 Design Standard; Creative Suite 6 Production Premium; and Creative Suite 6 Master Collection.

Thursday, April 19, 2012

Nikon D3200

Features include 24.2-megapixel high resolution and wireless connectivity to mobile devices

MELVILLE, N.Y. (APRIL 19, 2012) – Today, imaging leader Nikon Inc. introduced the new 24.2-megapixel Nikon D3200 HD-SLR; a camera designed for photo enthusiasts ready to step up to a D-SLR or for the busy family memory keeper with an active lifestyle who demands a camera that can keep pace. From low-light to fast action, the D3200 delivers the amazing image quality Nikon is known for, either indoors or outside. Whether new to photography or upgrading from a point-and-shoot, the D3200 features Nikon’s acclaimed instructive Guide Mode to help unleash the photographer in everyone. From candid action shots to staged portraits that flatter, the Nikon D3200 provides the power to capture every moment easily and beautifully with stellar image quality and in stunning Full HD (1080p) video.

Thursday, April 19, 2012

Nikon AF-S NIKKOR 28mm f/1.8G

Latest addition to FX-format f/1.8 prime lenses

MELVILLE, N.Y. (April 19, 2012) – Today, Nikon Inc. announced the wide-angle AF-S NIKKOR 28mm f/1.8G, a fixed focal length lens with a large maximum aperture to carry on the legacy of superior NIKKOR imaging technology for enthusiasts and professionals. With a large maximum aperture of f/1.8 and Nikon’s exclusive Nano Crystal Coat to reduce ghost and flare, the 28mm FX-format lens offers stunning sharpness and versatility for both photos and HD video.

Monday, April 9, 2012

Tamron SP 24-70mm F/2.8 Di VC USD

High-speed standard zoom with built-in Vibration Compensation

April 5, 2012, Commack, NY -Tamron USA, Inc. announced the SP 24-70mm F/2.8 Di VC USD (Model A007), the world's first1 full-size high-speed standard zoom lens equipped with VC (Vibration Compensation) image stabilization and USD (Ultrasonic Silent Drive)[2], with resolution at the top of its class, will be available starting April 26, 2012 in Canon mount with Nikon mount following. Delivery of the Sony mount version has not been released.

Thursday, March 22, 2012

Photoshop CS6 Beta Now Available

First major release since April 2010

Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe Photoshop CS6 beta, a preview of what’s to come in the next release of the industry standard in digital imaging, is available as a free download from Adobe Labs. Customers can download the beta, try out the experience and provide feedback to the product team. Packed with groundbreaking new innovations, features and incredible performance enhancements, Photoshop CS6 beta is available for the Mac OS and Microsoft Windows platforms. The final release is expected in the first half of 2012.

Wednesday, March 21, 2012

Olympus E-5 and PEN Updates

Stabilizes operation when using SDXC cards; improves external flash

Today Olympus announces the release of new firmware for the E-5, E-P3, E-PL3, E-PM1 and E-PL2 that stabilizes operation when using SDXC cards larger than 48 GB and, for the E-PL3 and E-PM1, improves external flash operation in RC mode.

Friday, March 16, 2012

Carl Zeiss Distagon T* 2,8/15

Features large 110-degree angle of view and fast f/2.8 aperture

The super wide angle Distagon T* 2,8/15 will be available with an EF (ZE) or F bayonet (ZF.2). With an extra-large angle of view of 110 degrees in combination with a fast f/2.8 aperture, the lens enables the features for dramatic perspectives and performance demanded by the most ambitious landscape and architectural photographers. With a unique ability to capture events in a natural and extraordinary manner, it is also an ideal companion for advertising, journalism and commercial photography.

Tuesday, March 13, 2012

Sony α57

Shoots stills at up to 12 fps and captures full HD video at 60p, 60i or 24p

SAN DIEGO, March 12, 2012 -- A wider palette of creative options is now accessible to more shooters with the α57 camera, the newest addition to Sony’s popular line of A-mount cameras employing Translucent Mirror Technology.

Tuesday, March 13, 2012

Manfrotto MVK502AM Tripod System

Supports up to 13.2 pounds

LAS VEGAS, NV (April 14-April 19, 2012) – Manfrotto Distribution, world leader in the equipment and accessories industry for photography and imaging, has announced the launch of the new MVK502AM Tripod System.  The system will debut at the National Association of Broadcasters show in Las Vegas.

Tuesday, March 13, 2012

Manfrotto SYMPLA

Modular rigs for HD video DSLRs and camcorders

LAS VEGAS, NV (April 14-April 19, 2012) – Manfrotto Distribution, world leader in the equipment and accessories industry for photography and imaging, has announced the launch of SYMPLA, a new family of modular rigs for HDSLR’s, and camcorders. Aimed at making the videographer’s life simpler, SYMPLA will debut at the National Association of Broadcasters show in Las Vegas.

Tuesday, March 6, 2012

Adobe Photoshop Lightroom 4

New adjustment controls maximize dynamic range

Adobe Systems Incorporated (Nasdaq:ADBE) today announced the availability of Adobe Photoshop Lightroom 4 software for Mac OS and Windows. Lightroom is the essential digital photography workflow solution helping amateur and professional photographers quickly import, manage, enhance and showcase their images. First released as a public beta in January 2012, the final version of Lightroom 4 is now available for US$149 for the full version and US$79 for the upgrade, providing an incredible value for photographers. Lightroom 4 introduces refined technology for superior shadow and highlight processing, ability to create photo books, additional local adjustment controls, and enhanced video support.

Tuesday, March 6, 2012

Manfrotto Tripod System

Lightweight, compact and sturdy

LAS VEGAS, NV (April 14-April 19, 2012) – Manfrotto Distribution, world leader in the equipment and accessories industry for photography and imaging, has announced the launch of the new 701HDV, MVT502AM Tripod System.  The system will debut at the National Association of Broadcasters show in Las Vegas.

Tuesday, March 6, 2012

New Kata Lineup

Includes video backpacks, rain covers and shoulder bags

LAS VEGAS, NV (April 14-April 19, 2012) – Manfrotto Distribution, world leader in the equipment and accessories industry for imaging, brings a stellar lineup of Kata video backpacks, rain covers and shoulder bags to the National Association of Broadcasters show in Las Vegas. Designed especially for professional videographers, Kata’s products set the standard for carrying and protective solutions.

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