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OP News & Announcements

Latest Photography Equipment News

Keep up on the latest product announcements from camera equipment and digital manufacturers, plus check out our featured gear in OP's In Focus section.

Monday, September 22, 2008

New Nikon 50mm f/1.4 Lens

Ultra-fast Prime For the FX-format

MELVILLE, N.Y. (Sept. 22, 2008) – Nikon Inc. celebrates 75 years of defining optical excellence with the release of the newly engineered AF-S NIKKOR 50mm f/1.4 prime lens that is considered by many photographers to be an essential tool with a focal length that closely replicates the visual perspective of the human eye when used with an FX-format D-SLR. Nikon’s optical expertise and modern technological advances, such as the Silent Wave Motor, help to deliver outstanding operation that is critical for Nikon FX and DX-format photographers who demand the pinnacle of photographic performance.

Monday, September 22, 2008

Pentax Announces K2000 D-SLR

New Entry-level D-SLR with Easy Control

GOLDEN, CO (September 22, 2008)…PENTAX Imaging Company has announced the PENTAX K2000 DSLR system designed specifically for consumers who are ready to make the transition from a point-and-shoot digital camera to digital SLR photography.   The PENTAX K2000 is an entry-level system consisting of the new PENTAX K2000 body, the smc PENTAX DA L 18-55mm f/3.5-5.6 AL lens, and the PENTAX AF200FG Auto Flash. 

Thursday, September 18, 2008

Two New Mamiya Lenses

Mamiya 45mm and 80mm For Film and Digital Backs

Cologne, Germany – September 17, 2008 – Mamiya announced the introduction of the Mamiya Sekor 45mm f2.8 D -- the latest lens in the growing series of Mamiya Digital lenses. This wide-angle lens utilizes low-dispersion glass to correct chromatic aberration, producing high resolution and a large image circle coverage for film and digital backs.  The use of floating lens elements ensures edge-to-edge sharpness at all focusing distances.

Wednesday, September 17, 2008

New Canon EOS 5D Mark II

Full-Frame D-SLR with 21.1 MP and HD Video Capture

LAKE SUCCESS, N.Y., September 17, 2008 – Canon U.S.A., Inc., a leader in digital imaging, today introduced the EOS 5D Mark II Digital SLR camera, the long-awaited successor to Canon’s highly popular EOS 5D, introduced in 2005. Building upon the qualities that made the EOS 5D camera so successful, Canon has coupled the creative power of a full-frame CMOS sensor in a relatively compact and affordable camera body, together with groundbreaking HD video capture that opens the door to a much wider range of imaging possibilities for photographers. Along with the ability to capture full HD video clips at 1920 x 1080 resolution, Canon’s EOS 5D Mark II Digital SLR camera features a 21.1-megapixel full frame 24 x 36mm CMOS sensor, DIGIC 4 imaging processor and significantly lower noise, with an expanded sensitivity range from ISO 50 to ISO 25,600.

Wednesday, September 17, 2008

Canon Introduces Four New PowerShots

High-end Point-and-Shoots With Advanced Control

LAKE SUCCESS, N.Y., September 17, 2008 – Canon U.S.A., a leader in digital imaging, today announced the newest addition to its top-of-the line PowerShot G-series digital cameras.  The PowerShot G10 digital camera offers serious amateur shooters and professional photographers several essential ingredients for a flagship model, including Canon’s new DIGIC 4 image processor, 28mm Optical Image Stabilized lens and RAW mode.  This trilogy of style, performance and image quality is an ideal professional complement for anyone seeking the photo quality of a DSLR, combined with the convenient size of a point-and-shoot.

Wednesday, September 17, 2008

Mamiya ZDb Digital Back Debuts at Photokina 2008

New 22-megapixel CCD Back for Medium Format Cameras

Cologne, Germany – September 19, 2008 – Mamiya Digital Imaging has announced the next model of their digital back – called the Mamiya ZDb 22 megapixel Digital Back – will be shown at Photokina 2008. To further refine the successful Mamiya ZD Digital Back system, the R&D team at Mamiya has developed the new ZDb Digital Back with several useful enhancements.

Wednesday, September 17, 2008

JOBO AG Launches photoGPS at Photokina 2008

A Lightweight and Easy-to-Use GPS Geotagger

Gummersbach, Germany, September 17, 2008 -- Photokina Hall 5.1, Stand A010 / A018 – JOBO AG announces today the availability of the new JOBO photoGPS – a small and lightweight Global Positioning System (GPS) receiver that fits directly on any digital camera’s hot shoe, just as if it were a regular flash unit, without the need for extra cables. Through an innovative new capture and process technology, this affordable new device allows automatic geo-tagging by capturing raw GPS data and time which enables new and more efficient ways to organize, search, visualize, and share photo collections.

Tuesday, September 16, 2008

New Lexar CompactFlash and SDHC Cards

Two Fast Cards with 16 GB of Space

Fremont, CA, September 16, 2008 -- Lexar Media, a leading global provider of memory products for digital media, announced today that the company has further increased the capacity of its widely popular Platinum II flash memory card line by introducing a Platinum II 60x 16GB Secure Digital High Capacity (SDHC) card and Platinum II 80x 16GB CompactFlash® (CF) card. The new, high-capacity cards give value-conscious video and photo enthusiasts the ability to shoot longer and faster, while taking advantage of new higher-resolution and high-definition digital camcorders, digital SLRs and point-and-shoot cameras. When used with many of today’s popular flash-based digital camcorders, the Platinum II 16GB memory cards allow up to six hours of 1080 high-definition video recording. The Platinum II SDHC memory card is speed-rated at 60x, capable of a minimum sustained write speed of 9MB per second, while the Platinum II CF memory card is speed-rated at 80x, which represents a minimum sustained write speed of 12MB per second. The high-speed cards provide faster transfers of high-resolution video and photos, as well as large audio and digital multimedia files.

Tuesday, September 16, 2008

RAW Update for Aperture 2

More Cameras, More RAW Compatibility

If you’re using either Aperture 2 software or iPhoto 08, Apple has just extended RAW file compatibility.The Digital Camera RAW Compatibility Update 2.2 extends RAW file compatibility for Aperture 2 and iPhoto ’08 for the following cameras:

Monday, September 15, 2008

Zeiss Releases Two EF Mount Lenses

Fast Lenses for Canon EOS Cameras

Thornwood, NY, September 2008: Carl Zeiss is expanding its successful line of SLR lenses with the introduction of the Zeiss ZE Lenses with EF bayonet for all analog and digital EOS camera models.

Monday, September 15, 2008

New Western Digital Portable Drive

WD My Passport Puts Half of a Terabyte In your Hands

LAKE FOREST, Calif. – Sep. 15, 2008 – Catering to consumers on-the-go with the world’s most popular portable storage offerings, WD® (NYSE: WDC) today introduced its new 500 GB capacity My Passport™ Portable USB Drives which are designed to make it easy to store a half a terabyte of music, videos or photos and carry them in the palm of your hand. Available now at WD’s online store (www.shopwd.com), the new 500 GB capacity is offered on the My Passport Elite™ and My Passport Essential™ portable drive models.

Friday, September 12, 2008

The First Micro Four Thirds Lenses

Two New Lenses for Panasonic G1

SECAUCUS, NJ (September 12, 2008) – Panasonic today announced the world’s first interchangeable lenses designed for the new Micro Four Thirds System. The LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH./MEGA O.I.S will be the standard kit lens with the LUMIX DMC-G1, the world’s first Micro Four Thirds System digital camera, which also debuted today. In addition, the LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S. telephoto lens, also designed for the Micro Four Thirds format, offers an enhanced zoom range for use with the DMC-G1 and other cameras based on the new standard.

Thursday, September 11, 2008

Panasonic Releases World’s First Micro Four Thirds Camera

Smallest and Lightest Digital Interchangeable Lens Camera Available

Secaucus, NJ (September 12, 2008) – Panasonic today announced the world’s first Micro Four Thirds system camera, the LUMIX DMC-G1, the world’s smallest and lightest digital interchangeable lens camera, weighing in at approximately 385 grams (0.85 lbs).* Based on the new Micro Four Thirds System standard, the LUMIX G1 eliminates the internal mirror structure that defines digital single-lens reflex (DSLR) cameras, thus reducing the size and weight by nearly half.** With the mirror-less system, the G1’s flange back, which is the distance between the mount and the image sensor, has been reduced from 40 mm – as specified in the Four Thirds System – to approximately 20 mm.

Thursday, September 11, 2008

New 32 GB CompactFlash from SanDisk

Pro Card With Doubled Capacity and Faster Writing

MILPITAS, Calif. September 11, 2008 – Who says big cards can’t be fast? SanDisk Corporation today announced the 32-gigabyte (GB)1 SanDisk Extreme® III CompactFlash® (CF) card, the latest addition to its award-winning SanDisk Extreme III line. Combining world-class storage capacity with fast data transfer rates, SanDisk’s new memory card is designed to meet the demands of professional digital videographers and photographers. For many cards, an increase in storage capacity often comes at a cost to speed, but the 32GB SanDisk Extreme III CF card at 30 megabytes per second (MB/s) offers customers the best of both worlds.

Wednesday, September 10, 2008

ACDSee Releases Pro Photo Manager 2.5

Accelerates Digital Asset Management, Image Editing and Sharing

VICTORIA, British Columbia – September 10, 2008 - ACD Systems International Inc. today released ACDSee™ Pro Photo Manager 2.5, a major update with new features designed to improve digital asset management and workflow, provide greater flexibility for image editing and offer even more options for presenting photos. ACDSee Pro 2 users are eligible for a free upgrade to this new version.

Tuesday, September 9, 2008

Sony Unveils First Full-Frame D-SLR

The New Flagship Full-Frame Alpha DSLR-A900 With 24.6 MP Resolution

SAN DIEGO, Sept. 9, 2008 — Sony is introducing its full-frame α (alpha) DSLR-A900 camera, aimed at serious photo enthusiasts looking for traditional SLR performance with the added benefits of digital photography.

Tuesday, September 9, 2008

New Lexar Professional UDMA 300x 16GB CompactFlash Card

Cards with Increased Speed, Capacity and Professional-Level Performance

Fremont, CA, September 9, 2008 -- Lexar Media, a leading global provider of memory products for digital media, today announced the Lexar Professional UDMA 300x 16GB CompactFlash® (CF) card, a new memory card that provides an ideal combination of increased capacity, professional-level performance and reliability. Designed for professional photographers and photo enthusiasts, this lightning-fast card is UDMA-enabled (Ultra Direct Memory Access), resulting in exceedingly fast performance. Speed-rated at 300x, which represents a minimum sustained write speed of 45MB per second, the new Lexar Professional UDMA 300x 16GB CF card dramatically reduces post-production time thanks to an improved card-to-computer transfer rate when working in conjunction with a UDMA-enabled device. In addition, the very high capacity of the card allows photographers to store more images and shoot for longer periods without interruption.

Thursday, September 4, 2008

Nik Software Announces Sharpener Pro 3.0

New Sharpening Technology Gives Precise, Selective Control

Las Vegas, NV — September 4, 2008 (Photoshop World, Booth #321) — Nik Software today announced the latest version of its popular Sharpener Pro photographic plug-in for use with Adobe® Photoshop® and Apple® Aperture™. Designed for professionals and photo enthusiasts, Sharpener Pro 3.0 is the most advanced and powerful sharpening solution for photographers, eliminating the guesswork typically required for achieving superior and consistent results.

Wednesday, September 3, 2008

JOBO Introduces New Portable Photo Viewer

Easy-to-use JOBO X7 Features 7-inch display and 1GB of Internal Memory

Gummersbach, Germany (September 3, 2008) – JOBO AG announces a unique and very portable new addition to the growing JOBO family of digital picture frames. Featuring a 7-inch viewing screen and 1GB of internal memory capable of storing up to 10,000 images, the new wallet-like JOBO X7 Portable Photo Viewer is the perfect accessory for photographers on the go or anyone who wishes to take their favorite pictures along with them to share with family and friends.

Wednesday, September 3, 2008

NEC Display Introduces 22-Inch Widescreen LCD

Feature-Rich Monitor That Delivers Exceptional Quality

CHICAGO - September 3, 2008 - NEC Display Solutions of America, a leading stand-alone provider of commercial and residential LCD and plasma displays and projectors, announced today the launch of its new 22-inch MultiSync EA221WM widescreen LCD monitor. This is the second MultiSync EA Series product to be introduced following the launch of the 26-inch EA261WM in June.


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