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OP News & Announcements

Latest Photography Equipment News

Keep up on the latest product announcements from camera equipment and digital manufacturers, plus check out our featured gear in OP's In Focus section.

Tuesday, September 2, 2008

Mpix Launches New and Improved Website

Mpix 2.0 Platform Makes Print Fulfillment Easier

Pittsburg, Kansas, September 1, 2008 -- Mpix, a division of Miller’s Professional Imaging, announces the launch of Mpix 2.0, a complete redesign and relaunch of the award-winning service for fulfilling prints and products for professional and advanced amateur photographers. The Mpix 2.0 Web site adds tools for a streamlined ordering workflow and offers additional professional products and services to save photographers time and money.

Tuesday, September 2, 2008

Tamron Announces New 10-24mm Lens

A High-Performance, Compact Ultra Wide-Angle Zoom

September 1, 2008, Commack, NY— Tamron Co., Ltd (Mr. Morio Ono, President) announced the SP AF10-24mm F/3.5-4.5 Di II LD Aspherical (IF) featuring an unprecedented 2.4X zoom ratio in its class of ultra wide-angle zoom lenses. The innovative, high-performance ultra wide-angle zoom lens (model B001) is designed exclusively for Canon and Nikon digital SLRs with APS-C sized image sensors. Pentax and Sony mount models will be announced at a later date. 


Tuesday, September 2, 2008

Get Perfect Color

Color Control Freak 2008 Fall Schedule Announced

GRAND RAPIDS, Mich., Aug. 18, 2008 - X-Rite, Incorporated (NASDAQ:XRIT) - Pantone and the color experts at X-Rite Color Services today announced the fall schedule of the company's highly popular seminar, "Color Control Freak." With a popular spring series completed, X-Rite's Color Control Freak '08 will again offer attendees an in-depth understanding of color, its value in the design process and techniques for proper reproduction.

Tuesday, August 26, 2008

Nikon Announces The D90

World's First D-SLR With HD Video Capture

MELVILLE, N.Y. (Aug. 27, 2008) – Nikon Inc. today announced the D90, a digital single lens reflex (SLR) camera that redefines the creative boundaries of digital photography allowing photographers to easily create stunning still images and High Definition (HD) movie clips with sound—with the same camera. A host of Nikon core technologies were leveraged to develop the D90’s scope of versatility, calling on years of photographic and optical expertise. Whether consumers are graduating from an advanced compact digital camera or are a seasoned D-SLR enthusiast, the Nikon D90 emphasizes brilliant image quality and versatility with its exclusive advanced Scene Recognition System, intuitive creative controls, blazing fast performance and the industry-first ability to create HD movie clips at 720p in the new D-Movie mode.



Tuesday, August 26, 2008

Alien Skin Software Announces Blow Up 2

Photo Resizing Plug-in for Photoshop Uses Cutting Edge Algorithm To Enlarge Photos

Raleigh, North Carolina – August 27, 2008 – Alien Skin Software today announces the immediate availability of Blow Up® 2, the new version of its photo resizing plug-in for Adobe® Photoshop® and Photoshop Elements. Blow Up 2 takes the complexity out of preparing photos for printing with a user interface that intelligently handles resizing, cropping, and sharpening. The sophisticated enlargement algorithm produces photos dramatically sharper and more detailed than any other method.





Tuesday, August 26, 2008

New SanDisk SD Cards Built For Speed

SanDisk Extreme III 30MB/s Edition SDHC Line Delivers Peak Performance

TOKYO, JAPAN, August 27, 2008 – SanDisk Corporation (NASDAQ: SNDK) today set a new speed record of 30 megabytes per second1 for SD™ flash memory cards with the introduction of the SanDisk Extreme® III 30MB/s Edition line of SDHC™ Cards. The new cards, expected to be available worldwide in September in 4-gigabyte (GB)2, 8GB and 16GB capacities, are designed to deliver peak performance when used with the new digital single-lens reflex (DSLR) camera, Nikon D90.





Tuesday, August 26, 2008

Epson Releases EX100 Portable Projector

A New Lightweight and Powerful Projector

LONG BEACH, Calif. – Aug. 26, 2008 – Epson, the number-one selling projector brand worldwide, today announced the Epson EX100 projector, a 3.5 pound ultra-portable multimedia projector that offers 2,700 lumens of white and color light output, XGA resolution for razor-sharp image quality and detail, and Epson’s latest 3-Chip 3LCD technology.  Designed for business and mobile professionals who require a high-quality, feature-rich and lightweight projector that can be easily taken from location to location, the Epson EX100 is priced at $999 (estimated street price) and is available at OfficeMax and other leading retail locations. 


Monday, August 25, 2008

Adobe Releases Photoshop Elements 7 & Premiere Elements 7

Makes Editing and Sharing Memories Easier Than Ever Before

SAN JOSE, Calif. (Business Wire EON) August 25, 2008 -- Adobe Systems Incorporated (Nasdaq:ADBE) today announced two major upgrades for hobbyist digital photo and video enthusiasts: Adobe® Photoshop® Elements 7 and Adobe Premiere® Elements 7 for Windows® with new Photoshop.com membership. Available as a standalone product or as a single retail bundle package, the revolutionary products allow for instant access to the best photo and video options for designing unique and meaningful creations.



Monday, August 25, 2008

Canon Introduces The New EOS 50D D-SLR

Canon’s New DIGIC 4 Image Processor Fuels the 15.1 Megapixel Resolution, Expanded ISO Range and Enhanced Noise Reduction of the New EOS 50D Digital SLR 

LAKE SUCCESS, N.Y., August 26, 2008 – With the demand for digital SLR cameras reaching unprecedented levels, Canon U.S.A., Inc., a leader in digital imaging, is answering the call with the announcement of the next evolution in advanced amateur digital SLR photography, the EOS 50D Digital SLR Camera with 15.1 megapixel resolution and Canon’s new DIGIC 4 image processor. Designed to offer extraordinary quality and image control for the advanced photographer with a passion for the art, the Canon EOS 50D Digital SLR camera includes an expanded ISO range, improved noise reduction, and in-camera photo editing features. Canon has loaded the EOS 50D camera with a number of enhancements and some trickle-down technology from Canon’s professional Digital SLR cameras, as well as a new Creative Auto Mode (CA) that gives users more creative flexibility to make image setting adjustments conveniently without the need to be a photo expert.



Friday, August 22, 2008

M-ROCK Announces New Backpacks

Secure Photo Backpacks That Carry All

M-ROCK is excited to announce the brand new Zion 525 & McKinley 526 camera backpacks. The Zion and McKinley are identical except the McKinley includes large roller wheels and locking telescope handle. The backpacks include a modular interior with a removable Accessory Bag and spare dividers for three set up options. The basic set up is for a regular or Pro DSLR camera with up to a six inch lens attached, with room for an additional two to four lenses or photo accessories. The Accessory Bag above can hold more electronics, personal items or hiking gear. Replace the Accessory Bag with the extra dividers will allow you to load use all of the interior space for extra photographic supplies and load your SLR camera with up to a nine inch lens attached. The removed Accessory Bag has Web & Velcro arms below that can securely attach to the fabric handle on top of the backpacks.



Friday, August 15, 2008

Digital Railroad Launches Photo-Book Printing Service

New Service Lets You Create Professional Photo Books

SEATTLE, August 14, 2008 — Digital Railroad, the leading provider of online archiving and marketing services for the professional photography industry, today announced a partnership with Embassy Digital to provide DRR member photographers with the ability to create custom, professional-quality photo books. DRR member photographers save 50% on their first photo-book order with Embassy Pro Books. Embassy Pro Books will also offer DRR members a 10% discount for future book orders.

Tuesday, August 12, 2008

Lenovo Releases New Mobile Workstation Laptop

Mobile Studio With Built-in Digitizer and Color Calibrator

Research Triangle Park, NC – August 12, 2008: Lenovo today introduced the ThinkPad W700, a 17-inch widescreen mobile workstation engineered with game-changing technologies and innovations to exceed the demands of the most data and graphics-intensive users. Lenovo brings the industry’s first built-in digitizer and color calibrator to a mobile workstation and combines these innovations with first-in-market technologies such as new NVIDIA® Quadro FX mobile graphics and supporting the upcoming Intel® mobile quad core processor. Other features such as optional dual hard drives with RAID configurations, up to 8 GB of high speed DDR3 memory, a range of wireless connectivity options and excellent multimedia capabilities including an optional Blu-ray™ DVD burner/player make the ThinkPad W700 mobile workstation the standard-bearer for power and performance in a mobile workstation.

Monday, August 11, 2008

Leaf Releases AFi 10 Camera System

New System Features Rotating 56mm ‘True Wide Frame’ Sensor

Elmsford, NY –  August 5, 2008 – Leaf, the developer of the world's most advanced medium-format digital camera solutions, today announced a new 56x36 millimeter, 56 megapixel digital imaging sensor. Together with the new ‘Verto’ internal sensor rotation technology, the new ‘True Wide Frame’ (TWF) sensor can be internally rotated to enable full frame photography in both landscape and portrait orientation, without turning the camera or removing the imaging module. The AFi 10 imaging module with the TWF rotating sensor can also be used with large-format cameras to deliver an unprecedented 56mm of digital capture in both the horizontal and vertical planes.

Friday, August 8, 2008

New Contrast Enhancement Plug-in

The Plugin Site (www.thepluginsite.com) is proud to announce the release of ContrastMaster for Windows, a new product in the PhotoWiz series. ContrastMaster is a plugin for effective contrast enhancement as well as creating dramatic contrast looks, photorealistic paintings and HDR-like effects. It can turn low-contrast photos into vivid and detailed images and transforms ordinary photos into interesting and dynamic shots.

Wednesday, August 6, 2008

Epson Announces Next Generation Multimedia Photo Viewers – The P-6000 and P-7000

LONG BEACH, Calif.  – Aug. 5, 2008 – Epson’s long-standing relationship with professional photographers has inspired its engineers to create a powerful, new generation of multimedia photo viewers that push the boundaries of screen quality, security and portability. The new P-6000 and P-7000 bring the award-winning line to new heights with impressive hard drive capacities, faster download speeds and an advanced LCD screen with brilliant color precision. Whether on assignment in the tropics or the Arctic, the Epson P-6000 and P-7000 provide photographers with a compact, premium on-location back-up and viewing solution.

Wednesday, August 6, 2008

Olympus and Panasonic Announce New Micro Four Thirds System Standard

Olympus Imaging Corporation (Olympus Imaging) and Matsushita Electric Industrial Co., Ltd. (Panasonic) today announced joint development of technologies and devices for the "Micro Four Thirds System standard," a new standard that extends the benefits of the Four Thirds System standard for interchangeable lens type digital camera systems by enabling dramatic reductions in size and weight. Under the terms of an agreement between the two companies, they will work jointly toward commercial production of significantly lighter and more compact interchangeable lens type digital camera systems.

Wednesday, August 6, 2008

PictureCode Releases Noise Ninja plug-in for Aperture

Austin, TX – August 5, 2008 – PictureCode today released the Noise Ninja plug-in for Aperture 2.1, Apple’s groundbreaking photo editing and management software. The Noise Ninja plug-in allows Aperture users to take advantage of powerful technology to remove noise and grain from digital images without having to leave Aperture.


Wednesday, August 6, 2008

Digital Railroad Releases Adobe® Photoshop® Lightroom® 2 Image & Metadata Exporter

SEATTLE, August 6, 2008 - Digital Railroad (www.drr.net), the leading provider of online archiving and marketing services for the professional photography industry, today announced the release of its plug-in for Adobe® Photoshop® Lightroom® 2. The plug-in enables DRR member photographers to quickly export images and metadata directly from Lightroom to their DRR-powered archive.



Wednesday, July 30, 2008

X-Rite Delivers Limited Time 35% off i1XT Color Management

By calibrating all of your devices, including monitors, printers, and projectors, it's easier to achieve consistent color in a multimedia setup. The ability to create and edit color profiles ensures faithful reproduction and more control of your entire workflow.

Wednesday, July 30, 2008

Tamron Announces the AF18-270MM Di II VC Ultra High Power Zoom Lens

July 30, 2008, Saitama City, Japan — Tamron Co., Ltd., under the leadership of Mr. Morio Ono, President, has announced the development of a unique ultra high power zoom lens—the Tamron AF18-270mm F/3.5-6.3 Di II VC LD Aspherical (IF) MACRO (Model B003), the first digital SLR lens in the world that delivers a remarkable zoom ratio of 15X (28-419mm equivalent) and is equipped with a highly effective Vibration Compensation (VC) mechanism. Designed exclusively for digital SLR cameras with APS-C sized image sensors, the new lens delivers outstanding image quality over its entire zoom range and its exclusive VC anti-shake system facilitates sharp handheld photography even at the longest telephoto settings.

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