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OP News & Announcements

Latest Photography Equipment News


Keep up on the latest product announcements from camera equipment and digital manufacturers, plus check out our featured gear in OP's In Focus section.


Friday, March 16, 2007

Kingston Adds 8GB Memory Card to SDHC Family

Photo Marketing Association/PMA Expo, Las Vegas, NV – Kingston Technology Company, Inc., the independent world leader in memory products, today announced it will expand its line of Secure Digital High-Capacity (SDHC) memory cards with the introduction of three new 8GB cards available in Class 2, 4 and 6 speed ratings as well as two new 4GB SDHC cards in Class 4 and 6 speeds, to maximize the performance of today’s higher resolution imaging devices, that include digital cameras, camcorders, PDAs, MP3 players and more.

Friday, March 16, 2007

Kingston Adds 8GB Memory Card to SDHC Family

Photo Marketing Association/PMA Expo, Las Vegas, NV – Kingston Technology Company, Inc., the independent world leader in memory products, today announced it will expand its line of Secure Digital High-Capacity (SDHC) memory cards with the introduction of three new 8GB cards available in Class 2, 4 and 6 speed ratings as well as two new 4GB SDHC cards in Class 4 and 6 speeds, to maximize the performance of today’s higher resolution imaging devices, that include digital cameras, camcorders, PDAs, MP3 players and more.

Friday, March 16, 2007

onOne Software Announces Essentials for Adobe Photoshop Elements Software

Las Vegas, NV - onOne Software, Inc., announces today the upcoming availability of a new software product – Essentials for Adobe Photoshop Elements. This new software suite includes technology from onOne Software’s highly acclaimed Intellihance Pro, Mask Pro, PhotoFrame Pro, and Genuine Fractals software products fine-tuned specifically for Adobe Photoshop Elements. onOne Software is accepting pre-orders now and will begin shipping Essentials for Adobe Photoshop Elements the first week of April 2007.
“For years, users of Adobe Photoshop have come to rely on our full suite of Photoshop plug-ins to enhance and improve their digital images,” said Craig Keudell, president of onOne Software. “Now, with the introduction of Essentials for Adobe Photoshop Elements, onOne Software is able to bring the benefits of our plug-ins to an even wider range of digital imaging enthusiasts.”

Tuesday, March 13, 2007

Lensbabies Introduces New Medium Format Lensbaby 3G

Las Vegas, NV – Lensbabies, LLC introduces at PMA 07 the new medium format version of its 3rd generation selective focus lens, Lensbaby 3G. The medium format version of this award-winning lens expands the Lensbaby product family’s capabilities for the first time into the medium format realm of photography.

Tuesday, March 13, 2007

PNY Technologies Announces Faster, High-Capacity Flash Memory Cards

LAS VEGAS – March 8, 2007 – Announced today at PMA 2007 (Booth # B142), PNY Technologies®, Inc. introduced several new higher-speed, higher-capacity digital storage solutions, including its 8GB Optima Pro CompactFlash, its 1GB and 2GB Optima Secure Digital as well as its 8GB Secure Digital High Capacity (SDHC) Class 6 cards.

Tuesday, March 13, 2007

Nik Software Upgrades Dfine 2.0

Las Vegas, NV - Nik Software Inc. announced the latest upgrade to its award-winning noise reduction tool Dfine 2.0. Designed to improve image quality, Dfine 2.0 now includes Nik Software’s patented U Point technology for selective editing control and a completely new user interface that is easier to use and improves workflow for busy photographers.

Tuesday, March 13, 2007

DxO Optics Pro v4.2 Extends Color Capabilities

Las Vegas, Nevada – March 8, 2007 – DxO Labs today announces the immediate availability of the new version of its flagship product – DxO Optics Pro 4.2 – for both Windows and Macintosh computer systems. Enriched with exclusive features and supporting VISTA - Microsoft’s latest operating system, DxO Optics Pro v4.2 software demonstrates DxO’s continued commitment to providing photographers worldwide with an unrivalled set of digital imaging software tools.

Tuesday, March 6, 2007

Nikon Introduces D40x – A New 10.2-Megapixel Version of Its Smallest, Easy-To-Use D-SLR

MELVILLE, NY, MARCH 5, 2007 – Nikon today introduced the new D40x digital SLR camera that is designed to allow users take spectacular photographs with very high-resolution at the touch of a button. The D40x maintains the same compact size, portability and ease-of-use as its already successful sister camera, the D40, and adds features like higher 10.2 megapixel resolution, faster continuous shooting capability and wider ISO sensitivity. Digital SLR cameras are the tool of choice among the majority of professional photographers but some people have found them to be complex or bulky. With the D40x, consumers don’t have to sacrifice the quality of their pictures anymore. The D40x inherits many advanced technologies from Nikon’s professional models, but was designed specifically to make taking outstanding pictures easy and fun for everyone.


Tuesday, March 6, 2007

Nikon Introduces Affordable New 55-200mm F/4-5.6G ED-IF AF-S DX VR Zoom-Nikkor Lens

MELVILLE, NY, MARCH 5, 2007 – Nikon Inc. (www.nikondigital.com) today introduced the new 55-200mm f/4-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens – a new compact telephoto zoom Nikkor lens that offers Nikon’s exclusive Vibration Reduction technology in a high-powered 3.6x zoom lens. Engineered exclusively for use with Nikon’s DX format digital SLR cameras, including the D80, D40 and recently announced D40x, this new lens approximates the picture angle characteristics of an 82.5-300mm lens on a 35mm film SLR camera. It incorporates many of Nikon’s most advanced lens design attributes such as Extra Low Dispersion (ED) glass, Silent Wave Motor technology (SWM) and Vibration Reduction (VR), delivering outstanding optical performance at a remarkably affordable price. This new lens is ideal for sports, action, wildlife, travel, and portrait photography, among many other telephoto applications.

Monday, March 5, 2007

Olympus EVOLT E-510 Digital SLR Offers Mechanical Image Stabilization

CENTER VALLEY, Pa., March 5, 2007 – Olympus today unveiled its EVOLT E-510, a portable digital SLR (single lens reflex) camera with advanced technologies for photo hobbyists and those that are serious about their photography. While easy to use, this new digital SLR appeals to photographers who desire complete creative control.

Monday, March 5, 2007

Olympus EVOLT E-410 Digital SLR Takes The Guesswork Out Of Great Photography

CENTER VALLEY, Pa., March 5, 2007 – Olympus today announces the EVOLT E-410 digital SLR (single lens reflex) camera – easy enough for the first-time user, advanced enough for the serious photographer. High performance and functionality are packed into a surprisingly portable and simple-to-use body. The E-410 is the best value in its class (available in three configurations beginning at $699.99 for the body) and is loaded with innovations.

Thursday, February 22, 2007

Two New Canon PIXMA Inkjet Photo Printers

LAKE SUCCESS, N.Y., February 21, 2007 – High quality, ease of use and stylish design continue to be the cornerstones of the Canon PIXMA Photo Printer line-up, and the newest entries deliver on that strong reputation. The new PIXMA iP3300 and PIXMA iP1800 Photo Printers offer high-end features and new stylish designs while at an estimated selling price of $79.99 and $49.991, respectively. These prices put these printers into the very important value category while their sleek new designs set them head and shoulders above the competition.

Thursday, February 22, 2007

Canon Introduces PIXMA iP90v Photo Printer For On-The-Go Professionals

LAKE SUCCESS, N.Y., February 21, 2007 – What’s smaller than a breadbox, lighter than most laptops, and fits easily in most carry-on bags? It’s none other than the new portable PIXMA iP90v Photo Printer. The PIXMA iP90v Photo Printer delivers high print quality, speed, and innovative features that are a necessity for today’s mobile business professional and home consumer. Building on the success of the PIXMA iP90 Photo Printer, the PIXMA iP90v Photo Printer will continue to offer a broad range of compatible features such as wireless printing and even a new software program called Easy-LayoutPrint.
With a sleek and stylish body that is small enough to be transported in many of today’s laptop bags or remain stationary in the comfort of the home office, the PIXMA iP90v Photo Printer will be available for an estimated selling price of $249.99.1

Thursday, February 22, 2007

Canon Releases The EOS-1D Mark III Digital SLR

LAKE SUCCESS, N.Y., February 21, 2007 – Canon, the worldwide market leader in digital cameras, celebrates the 20th anniversary of its top-selling EOS single lens reflex camera system by announcing the EOS-1D Mark III Digital SLR, the world’s fastest digital SLR camera. At 10 frames per second, the 10.1 megapixel EOS-1D Mark III digital SLR can fire huge motor-driven bursts of 110 Large JPEGs or 30 RAW files because it employs the new Dual DIGIC III image processor engine, providing enough computational horsepower to do parallel processing at a rate unmatched by any other digital SLR. The all-new 10.1 megapixel, APS-H size CMOS sensor which is designed and manufactured by Canon, is the most light-sensitive and innovative sensor that Canon has developed to date. It features a new microlens array and a more efficient pixel structure for ultra-low noise, resulting in exceptional image quality and an amazing ISO range of 100 to 3200 with extensions to ISO 50 and a highly usable ISO 6400. Furthermore, Canon today unveils several new accessories, including the EF-16-35mm f/2.8L II USM Lens and the Speedlite 580EX II Flash.
Scheduled for initial U.S. shipments in Spring, the estimated selling price of the EOS-1D Mark III Digital SLR will be similar to that of its predecessor, the EOS-1D Mark II N Digital SLR. This makes the new camera a stunning bargain and a “must have” for most pro shooters on the basis of features, performance, reliability, ease of use and compatibility with the powerful Canon EOS system.

Thursday, February 22, 2007

Canon’s Two Latest Digital ELPH Cameras

LAKE SUCCESS, N.Y., February 21, 2007 – Call it Canon caché, or ELPH excellence, but the two newest, 7.1 megapixel entries into Canon’s legendary line of thin, trim, Digital ELPH cameras – the PowerShot SD750 Digital ELPH and the PowerShot SD1000 Digital ELPH – continue to push the envelope of easy image excellence, without leaving a telltale bump or bulge when discretely deposited in a pocket or purse. ELPH cameras are recognized by consumers from the tech-savvy to the style conscious alike, as evident from the PowerShot SD600 Digital ELPH’s rankings as the best - selling digital camera of 2006 according to The NPD Group’s retail tracking service.
Indeed, the SD750 Digital ELPH and SD1000 Digital ELPH cameras are set to take their proven places out and about, from the high profile red carpet walkways of premieres and parties and the scintillating stylista demands of special nights on the town to cool and casual anywhere/anytime outings. These Digital ELPH cameras remain the alpha photo fashion accessories and the apex progenitors of style and substance…often imitated, never duplicated.

Thursday, February 22, 2007

Canon Debuts PowerShot A570 IS and A560 Digital Cameras

LAKE SUCCESS, N.Y., February 21, 2007 – With the introduction of the PowerShot A570 IS and A560 digital cameras, Canon’s A-Series cameras have once again come to the rescue of consumers just joining the digital photo revolution, as well as those who are already in the photo-fray, and are waiting for top-tier technology to trickle down before they trade-up.
Although the line’s “A” designation stands for the convenient AA batteries it accepts, it could easily stand for “affordable” or simply reflect the consistently high marks that these feature-packed PowerShot digital cameras earn from camera users and digital camera advocates alike. These two newest A-Series digital cameras continue to deliver on Canon’s long-standing commitment to produce the highest quality cameras at the highest possible value to consumers. Indeed, Canon’s A-series of cameras have long been heralded as a top-featured, entry-level line of digital cameras and rewarded with considerable consumer loyalty1.

Thursday, February 22, 2007

Canon’s New PowerShot TX1 Digital Camera

LAKE SUCCESS, N.Y., February 21, 2007 – At first glance Canon’s new 7.1 megapixel PowerShot TX1 digital camera looks familiar…pocket-sized, stainless steel case with textured accents and enough cutting-edge photo technology to make one wonder how they got all that functionality into that deck of playing cards-sized package. Indeed, this compact camera fits in just as well at a football game or a family function; in a small evening bag for a night on the town, or the pocket of a dress shirt, and is as much at home on a business trip as it is on a hard-earned weekend getaway.

Thursday, February 22, 2007

Canon Delivers Three New LCD Projectors with 1.6x Wide-Angle Zoom

LAKE SUCCESS, N.Y., February 21, 2007 – In an age when vivid, big-screen image display has become so essential to business, education, and many other fields, Canon has once again increased the price-performance impact of its affordable LV Series of LCD-based Multimedia Projectors. Three new compact, feature-packed models- the LV-7265, LV-7260, and LV-X7 Multimedia Projectors- all deliver bright, high-quality XGA images, and provide users with a stellar blend of an extremely short throw distance, and a powerful yet versatile 1.6x Canon wide-angle zoom lens.

Wednesday, February 21, 2007

Nikon Adds Eight Cameras to COOLPIX Line

MELVILLE, NY (February 19, 2007) – Looking for a camera designed to meet your digital photography needs? Whether you are a first time user, a style-savvy consumer or a photography buff, Nikon’s 2007 COOLPIX line-up has a camera and feature set for you. Nikon has added eight new COOLPIX cameras to its Life, Style, and Performance Series boasting high-quality design, advanced imaging and sharing technologies, and innovative new features.

Wednesday, February 21, 2007

Ilford Releases New Professional Film Products

Marly, Switzerland - ILFORD, a major player in the development and manufacture of photo quality media for inkjet printing and photographic processes, announces today the launch of its new ILFORD Professional Brand aimed at helping professional photographers attain maximum image quality through a range of premium products. In keeping with the ILFORD commitment to providing professional photographers with the tools to achieve constant, superior results, ILFORD has created and manufactured a new range of paper, film and vinyl products.

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