OP News & Announcements
Latest Photography Equipment News
Keep up on the latest product announcements from camera equipment and digital manufacturers, plus check out our featured gear in OP's In Focus section.
Friday, January 6, 2012 Nikon D4Features include a new 16.2-megapixel FX-format CMOS sensor  MELVILLE, N.Y. (Jan 5, 2012) – The new Nikon D4 digital SLR builds upon
the legacy of the proven Nikon flagship D-SLRs before it, engineered to
give today’s professional multimedia photographers a new apex of speed
and accuracy with unparalleled image quality, low-light capability and
Full HD video. The Nikon D4 hosts a multitude of advanced new features
and useful functions that deliver speedy performance and amazing image
quality for when missing the shot is not an option.
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Friday, January 6, 2012 Nikon Unveils AF-S NIKKOR 85mm f/1.8GIdeal for low-light, portraiture and adding background blur  MELVILLE, N.Y. (January 5, 2012) – Today, Nikon Inc. announced the
addition of the new AF-S NIKKOR 85mm f/1.8G FX-format lens to its
legendary line of NIKKOR lenses. The new 85mm is a fast, fixed
focal-length lens with medium telephoto capabilities and a large maximum
aperture of f/1.8 that is capable of performing a wide variety of
imaging tasks with amazing sharpness and clarity. |
Thursday, January 5, 2012 Lexar Professional 1000x CompactFlashAvailable in 16GB, 32GB, 64GB, and 128GB capacities  Fremont, CA, 5 January, 2012 – Lexar, a leading global brand of flash memory products, today announced the industry's first 1000x memory card, the Lexar® Professional 1000x CompactFlash® (CF) card. The new card provides professional photographers and advanced photo and video enthusiasts with blazing-fast 150MB per second minimum guaranteed sustained read speed.* The Lexar Professional 1000x CF card will be available in 16GB, 32GB, 64GB, and 128GB capacities, and supports the VPG-20 specification, meaning the card has been tested and guaranteed for professional video capture streams at up to 20MB per second, ensuring professional-quality video at high frame rates with no dropped frames. |
Thursday, December 8, 2011 Tamron 18-200mm F/3.5-6.3 Di III VCAll-in-one zoom designed for the Sony NEX (E-mount) series  December 8, 2011, Commack, New York - Tamron Co., Ltd., a leading
manufacturer of optical equipment, announced the introduction of an
exciting new lens, the 18-200mm F/3.5-6.3 Di III[2] VC (Model B011). The
new high-power all-in-one zoom lens is designed for the Sony NEX
(E-mount) series of interchangeable-lens, lightweight and compact
digital cameras. Tamron, the zoom lens pioneer, brings 19 years of
high-power zoom lens development technologies to this new product. The
lens will begin shipping in the U.S. December 15, 2011. |
Monday, November 21, 2011 Tamron "Secrets to Better Pictures" SeminarsFree for new DSLR buyers  November 21, 2011, Commack, New York ― Tamron will be conducting a
series of complimentary seminars throughout the US at select authorized
dealers. Beginning November 25, 2011 thru December 31, 2011, any
customer that purchases a DSLR kit from one of 26 select retailers (*see
list below) is cordially invited to attend at no charge a Tamron
"Secrets to Better Pictures" Seminar during the first half of 2012. |
Friday, November 4, 2011 Outdoor Companies Unite for Tread Lightly! Charity Auction on eBayNovember 1-11  In an effort to raise money for solutions to urgent outdoor recreation
issues, more than 50 companies have donated at least 150 products to the
nonprofit organization Tread Lightly! for its Fourth Annual Charity
Auction on eBay, November 1-11. |
Tuesday, October 18, 2011 Canon EOS-1D X Features include 61-Point autofocus and 12 fps shooting  LAKE SUCCESS, N.Y., October 18, 2011 – Canon U.S.A., Inc., a leader in
digital imaging, is proud to introduce a completely revolutionized
EOS-1D series camera, the Canon EOS-1D X Digital SLR camera.* As the new
leader in Canon’s arsenal of professional DSLRs, the EOS-1D X will be a
high-speed multimedia juggernaut replacing both the EOS-1Ds Mark III
and EOS-1D Mark IV models in Canon’s lineup. Enhancing the revolutionary
image quality of the EOS-1Ds and speed capabilities of the EOS-1D
series, the EOS-1D X DSLR features an 18-megapixel full-frame Canon CMOS
sensor, Dual DIGIC 5+ Imaging Processors, 14-bit A/D data conversion
and capable of shooting an incredible 12 frames-per-second (fps).
Canon’s EOS DSLR cameras and accessories have a long-standing legacy of
providing high-quality results to professionals in a wide range of
markets, including sports, nature, cinematography, wedding and
commercial studios. The addition of this new model will help take this
tradition to a whole new level. |
Wednesday, September 21, 2011 Nikon Launches 1 Camera SystemFeatures include 10.1 megapixel High-Speed AF CMOS sensor  MELVILLE, N.Y. (Sept 21, 2011) – Nikon Inc. today announced a
revolutionary new digital imaging system built from the ground up to
empower users with new ways to tell stories through photography, driven
by imaginative next-generation technology. The iconic new Nikon 1 system
is designed to become one with the user and their lifestyle, providing a
unique form of expression with amazing image quality, speed and
portability. |
Tuesday, August 16, 2011 Nikon To Sponsor Joe McNally's 9/11 Exhibit"Faces of Ground Zero – 10 Years Later"  MELVILLE, NY (August 16, 2011) – Nikon Inc. is the exclusive
photographic equipment sponsor of the “Faces of Ground Zero – 10 Years
Later” exhibit at the Time Warner Center in New York. The free exhibit,
marking the 10th Anniversary of 9/11, will take place from August 24 to
September 12, 2011. The exhibit features more than fifty images and
videos by internationally acclaimed photographer, Joe McNally, that
bring to life some of the extraordinary individuals personally impacted
by the events of 9/11. |
Tuesday, July 12, 2011 Nikon AF-S DX Micro NIKKOR 40mm f/2.8GCapture detailed close-ups with a 1:1 reproduction ratio  MELVILLE, N.Y. (July 12, 2011) – Nikon Inc. today introduced the new lightweight and versatile AF-S DX Micro NIKKOR 40mm f/2.8G lens to provide Nikon DX-format shooters macro capabilities at an affordable price point. Ideal for intimate details or general portraiture, the new
AF-S DX Micro NIKKOR 40mm f/2.8G lens has a minimum focusing distance of just 0.53 feet (6.4 inches) to allow users to capture extreme close-up photographs and High Definition (HD) video with a life-size 1:1 reproduction ratio. |
Friday, June 24, 2011 DxOMark New tools for comparing cameras and lenses  June 24, 2011 – DxO Labs has announced the launch of the latest version of DxOMark (www.dxomark.com),
its online, freely-accessible resource for image quality data and
analysis of digital cameras and lenses. In addition to reporting on more
than 1,700 lens/camera combinations, the updated DxOMark site includes
new features that enable users to select cameras and lenses that meet
their performance metrics, price range, and other important criteria. |
Thursday, June 16, 2011 New from Red River PaperPolar Matte Magnum Card Stock  DALLAS, TX, June 16, 2011 - Inkjet printer users have long sought paper
with a sturdy weight and feel. Heavy paper communicates a sense of value
and artistic importance.
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Monday, June 13, 2011 Panasonic LUMIX DMC-GF3Weighs just 7.83 ounces and features smart touch-screen controls  SECAUCUS, NJ (June 13, 2011) – Panasonic today announces its latest
compact system camera (CSC), the mirror-free Panasonic LUMIX DMC-GF3 is
the company’s smallest and lightest digital interchangeable lens camera
with a built-in flash*1, with its body size comparable to that of a
smartphone and weighing just 7.83oz (body only), less than a standard
8oz cup of coffee. The Panasonic’s LUMIX GF3 realizes all the features
desired from a traditional DSLR interchangeable lens camera, only it
accomplishes them in an ultra-compact body that is lightweight and
simple to master. |
Monday, June 13, 2011 Leica 25mm F1.4 Prime LensCompatible with Panasonic LUMIX G Series  SECAUCUS, NJ (June 13, 2011) – Panasonic today announced a new
interchangeable Micro Four Thirds lens, the LEICA DG SUMMILUX 25mm/F1.4
ASPH. (H-X025), compatible with the company’s LUMIX G Series of compact
system cameras (CSC), including the LUMIX GF3, which was also announced
today. The LEICA DG SUMMILUX 25mm / F1.4 ASPH. lens features outstanding
brightness of F1.4, and despite the high-performance, it also remains
incredibly compact and lightweight. The lens’ brightness allows for a
beautiful soft focus when shooting both photos and videos – without
having to rely on a flash. |
Wednesday, June 8, 2011 Sony NEX-C3Features 16.2 megapixels, HD video and friendly interface  SAN DIEGO, June 8, 2011 – Sony’s new α NEX-C3 is the world’s smallest,
lightest interchangeable lens camera with an APS-C sized sensor. Offered
in a range of stylish colors, the NEX-C3 brings the promise of
DSLR-quality photography to the millions of consumers looking to take
professional-looking photos without the size and bulk of traditional
DSLR cameras. |
Wednesday, June 8, 2011 Sony α35 (SLT-A35)Features Translucent Mirror Technology for accurate continuous autofocus  SAN DIEGO, June 8, 2011 -- Light, compact and easy to use, Sony’s new
α35 (SLT-A35) interchangeable lens camera brings pro-style shooting
speeds and diverse creative options to photographers of all abilities.
Building on the acclaimed α33 and α55 models, the α35 camera with Sony’s
Translucent Mirror Technology allows responsive, accurate continuous
autofocus - whether shooting high-speed still photos or recording full
HD movies. |
Wednesday, May 18, 2011 British Journalist Wins Arnold Newman Award for PortraitureJason Larkin wins for his series "Past Perfect"  New York, NY – PDN PhotoPlus International Conference + Expo has
announced today that British documentary photographer, Jason Larkin, is
the winner of the 2011 Arnold Newman Award for New Directions in
Photographic Portraiture. Larkin's winning image series, titled "Past
Perfect," examines how the museums of Egypt use different styles of
curating to present exhibits depicting the past to contemporary
audiences. Larkin’s work was selected from a large pool of entrants who
requested consideration for the Newman Prize from their entries to
PDN’s Photo Annual competition. Larkin will receive a $15,000 cash
award and an exhibit of his winning picture series at the Farnsworth
Museum in Rockland, Maine from July 2 -- November 27, 2011. |
Thursday, May 12, 2011 Panasonic LUMIX G3Features a 16-megapixel sensor and 1920x1080 full HD video  SECAUCUS, NJ (May 12, 2011) – Panasonic today announces a new addition
to the LUMIX G Series of Compact Systems Cameras (CSC), the LUMIX
DMC-G3, the company’s smallest and lightest digital interchangeable lens
camera with a viewfinder to date*1. This new class of CSC offers a
lighter weight and smaller size not seen in traditional DSLRs, thus
providing greater portability and creative control. |
Wednesday, May 11, 2011 Willard S. Boyle, Father of Digital Eye, Dies at 86By Douglas Martin/The New York Times  Willard S. Boyle, who won the 2009 Nobel Prize in Physics for helping to
develop a device that is at the heart of virtually every camcorder,
digital camera and telescope in use, died on Saturday in Truro, Nova
Scotia. He was 86. (In the photo, Boyle, left, is with George E. Smith in 1974. Their work on the
charge-coupled device won them a Nobel Prize in 2009.) |
Tuesday, May 10, 2011 Adobe Photoshop Touch Apps for iPadAvailable in the iTunes App Store  SAN JOSE, Calif., — May 10, 2011 — Adobe Systems Incorporated
(Nasdaq:ADBE) today announced the immediate availability of the Adobe®
Photoshop® Touch apps – Adobe Color Lava, Adobe Eazel and Adobe Nav –
for Apple iPad in the Apple App Store. These three apps from Adobe were
developed using the Photoshop Touch Software Development Kit (SDK) to
demonstrate the potential for new interaction between Photoshop and
tablet devices. |
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