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Monday, September 24, 2007

Adobe Introduces New Photoshop Elements & Premiere Elements


Best-Selling Photo and Video Software Feature New Levels of Integration and Creativity

SAN JOSE, Calif. — Sept. 24, 2007 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced two major upgrades to its digital photo and video software for consumers: Adobe Photoshop Elements 6 for Windows & Adobe Premiere Elements 4 for Windows. Tight integration and a shared Organizer, with a common database accessible from either application, allow users to do more with their photos and videos. Available separately or together in a single retail package, Photoshop Elements & Adobe Premiere Elements software give photo and video enthusiasts more creative ways to organize, edit, create and share digital photos and home movies.

 

“With video and digital cameras now part of our everyday lives and social networking sites on the rise, people are demanding sophisticated tools to show off their photos and videos,” said John Loiacono, senior vice president of Creative Solutions at Adobe. “Sophistication doesn’t mean complication. The combination of Photoshop Elements & Adobe Premiere Elements offers a whole new user experience for consumers, which makes sharing impressive photo and video creations much easier and more fun. With access to all photos and video clips from one convenient place and options to export to YouTube, mobile devices and interactive galleries created with Adobe Flash technology, we expect our new products to be high on holiday wish lists.”

 

Bringing out the Best in Photos

Photoshop Elements software helps enthusiasts achieve desired results quickly and easily. New Photomerge technology helps solve the challenge of taking the perfect group photo by combining the best facial expressions and body language from a series of shots to create a single new cohesive group shot. The new Quick Selection Tool reduces a once time-consuming select-and-adjust task to a single click. Addressing all levels – beginner to expert – there is an opportunity to select one of three edit modes, each geared toward a different experience level. A new Guided Edit mode helps walk users through the steps of improving a photo.

 

Photoshop Elements 6 streamlines editing with clean, uncluttered screens that bring focus to the photo. New tabs provide simple access to the many capabilities of the program. Additional enhancements include an improved conversion tool that dramatically converts color images into elegant, nuanced black-and-whites. The streamlined Organizer speeds performance and eases importing, tagging and retrieving.

 

Amazing Movies with Style and Effects

Adobe Premiere Elements 4 makes it possible to create entertaining movies in just minutes. The new Organizer, the same found in Photoshop Elements, helps sort video clips and still photos with visual tagging options for people, places, or events. Video enthusiasts can apply comprehensive movie themes to a sequence of scenes in just a few clicks, creating a movie complete with transitions, effects and DVD menu. Background music and sound effects help underscore emotions, add emphasis, or create a mood. The new Audio Mixer works like a mixing board in a recording studio, adjusting the relative volumes of different audio with sliders. The new Sharing Center centralizes available ways to show off videos. Users can upload and share videos in multiple ways, including Blu-ray disc, the Web, and mobile devices such as the Apple iPhone. Videos also can be exported in a video format based on Adobe Flash to Web sites like YouTube, without requiring any special encoding.

 

Pricing and Availability

Adobe’s digital imaging and digital video products are available immediately at www.adobe.com and online retailers including, Amazon.com. The products will also be available at Best Buy, Staples, Costco, Fry’s, Circuit City, Office Max, Office Depot, Microcenter, J&R, Buy.com and NewEgg.com. Adobe Photoshop Elements 6 & Adobe Premiere Elements 4 for Windows is available as a bundle at an estimated street price of US$149.99. Photoshop Elements 6 and Adobe Premiere Elements 4 for Windows are available separately for an estimated street price of US$99.99 each. Photoshop Elements for the Macintosh platform is expected in early 2008. Information about other language versions, as well as pricing, upgrade and support policies for other countries, is available on www.adobe.com/go/pse6pre4. For more information, customers can call 1-800-492-3623.

 

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

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New Photoshop Elements Packs Powerful Editing Punch

 

No. 1 Selling Consumer Photo Software Offers Fun, Unique Ways to Capture Stories

 

SAN JOSE, Calif. — Sept. 24, 2007 —Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe Photoshop Elements 6 software, a major upgrade to the No. 1 selling consumer photo-editing software*. Available for Windows, Photoshop Elements combines power and simplicity for consumers to find, view and easily infuse creativity and personality into their photos. This landmark release helps consumers at all experience levels achieve outstanding results and provides interactive options for sharing unique creations via print and web.

 

In addition, Adobe today announced Adobe Premiere Elements 4 software, a complete home video-editing solution (see separate press release). Available separately or together in a single retail package, Photoshop Elements & Adobe Premiere Elements give photo and video enthusiasts more creative ways to organize, edit, create and share digital photos and home movies.

 

“Photoshop Elements is the one-stop-shop for consumers to go faster and farther with their photos,” said John Loiacono, senior vice president of Creative Solutions at Adobe. “We’re helping people flex their editing muscle, without breaking a sweat. We’ve redesigned the user experience to more prominently showcase photos, direct consumers to features that help turn photos from good to great in just seconds and inject a dynamic element into their creations.”

 

Make Photos Look Their Best

Photoshop Elements software helps enthusiasts achieve desired results quickly and easily. New Photomerge technology helps address the challenge of capturing the perfect group photo by combining the best facial expressions and body language from a series of shots to create a single cohesive group shot. The new Quick Selection Tool reduces a once time-consuming select-and-adjust task to a single click. Photographers at all grades – beginner to expert – can choose from one of three edit modes, each geared toward a different experience level. A new Guided Edit mode helps walk users through the steps of improving a photo. Photoshop Elements 6 streamlines editing with clean, uncluttered screens that draw focus to where it belongs, with new tabs providing simple access to the many capabilities of the program. Tight integration with Adobe Premiere Elements and a shared Organizer, with a common database accessible from either application, allow users to do more with their photos and videos with speedy performance and easy import, tagging and retrieval tasks. Additional enhancements include an improved conversion tool that dramatically converts color images into elegant, nuanced black-and-whites.

 

Share Photos In Fun, Unique Ways

Photoshop Elements 6 offers users more creative sharing possibilities, including online galleries based on Adobe Flash which provide an interactive experience for friends and family to enjoy. With a variety of settings and themes, these galleries can be easily accessed via the Web and help bring moments and memories to life. Animated slideshows, e-mail and printed creations available in Photoshop Elements such as photo books, scrapbook pages, cards and CD/DVD labels deliver high-impact sharing options, and also require no previous experience.

 

Pricing and Availability

Adobe’s digital imaging and digital video products are available immediately at www.adobe.com and online retailers including, Amazon.com. The products will also be available at Best Buy, Staples, Costco, Fry’s, Circuit City, Office Max, Office Depot, Microcenter, J&R, Buy.com and NewEgg.com. Photoshop Elements 6 and Adobe Premiere Elements 4 for Windows are available separately for an estimated street price of US$99.99 each. Photoshop Elements for the Macintosh platform is expected in early 2008. Adobe Photoshop Elements 6 & Adobe Premiere Elements 4 for Windows is available as a bundle at an estimated street price of US$149.99. Information about the other language versions, as well as pricing, upgrade and support policies for other countries is available on www.adobe.com/go/pse6. For more information, customers can call 1-800-492-3623.

 

*Source: The NPD Group (April 2002 to March 2007) based on units sold.

 

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

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Produce Home Movies in Minutes With All-New Adobe Premiere Elements

 

Best-Selling Consumer Video Software Makes it Easy to Deliver High-Impact Stories

 

SAN JOSE, Calif. — September 24, 2007 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe Premiere Elements 4, a major upgrade to the best-selling consumer video-editing software. Available for Windows, Adobe Premiere Elements software offers easy and flexible ways to create home movies with amazing video and audio effects in just minutes, and then share them on DVDs, via mobile devices or upload them directly to YouTube and other social networking sites. Adobe Premiere Elements includes a wealth of new functionality, including an Organizer to help find and sort video clips, one-click movie themes and an improved easy-to-use interface.

 

In addition, Adobe today announced Adobe Photoshop Elements 6 software, a complete photo-editing solution (see separate press release). Available separately or together in a single retail package, Photoshop Elements & Adobe Premiere Elements give photo and video enthusiasts more creative ways to organize, edit, create and share digital photos and home movies.

 

“Social networking sites inspired a heightened interest in creating and sharing videos,” said John Loiacono, senior vice president of Creative Solutions at Adobe. “Video editing is a part of that process and users demand ease, speed and the ability to make professional-quality movies that grab the attention of viewers. With the ability to upload movies to the Web in Adobe Flash® Player compatible video, the ‘YouTube ready’ format, Premiere Elements’ new user experience does all the heavy lifting, with templates and drag-and-drop effects that will leave a lasting impact.”

 

Create Movies with Amazing Style and Effects

Adobe Premiere Elements 4 includes new features for creating rich movies in just minutes. Tight integration with Photoshop Elements and a shared Organizer, with a common database accessible from either application, allow users to sort video clips and still photos - with visual tagging options for categorizing by people, places, or events. Once the clips are chosen, consumers can apply event- or style-based movie themes to turn a sequence of scenes into a polished movie in just a few clicks. Background music and sound effects help underscore emotion, add emphasis, or create a mood. The new Audio Mixer works just like a mixing board in a recording studio, allowing the adjustment of relative volumes with sliders so audio can still be heard if and when desired. Adobe Premiere Elements automatically detects the tempo of the musical soundtrack and syncs the beginning and end of each scene with the beats for more dynamic slideshows and engaging movies. All of these new features are available within a clean, easy-to-use, updated interface for creating a polished movie fast.

 

Share Your Movies Virtually Anywhere

The new Sharing Center centralizes many ways to show off videos. Consumers can upload and share videos in multiple ways including on disc, the Web, and mobile devices such as the Apple iPhone. Videos can be exported in Adobe Flash Player compatible video to Web sites without requiring any special encoding. Video enthusiasts can also take advantage of the latest technology and enjoy movies in high definition, including Blu-ray Disc. Adobe Premiere Elements 4 takes care of optimizing and formatting for the specific destination so movies always look great.

 

Adobe Offers Complete Line of Products for Every Level

Adobe offers video products that meet the needs of every individual: Adobe Premiere Elements for the video enthusiast who wants to create a movie in just 15 minutes and Adobe Premiere Pro for the professional or advanced amateur videographer. Adobe is also pioneering new ways to deliver its industry leading video technologies with Premiere Express, a video remix and editing tool available on popular Web sites such as MTV.com, Photobucket and YouTube.

 

Pricing and Availability

Adobe’s digital imaging and digital video products are available immediately at www.adobe.com and online retailers including, Amazon.com. The products will also be available at Best Buy, Staples, Costco, Fry’s, Circuit City, Office Max, Office Depot, Microcenter, J&R, Buy.com and NewEgg.com. Adobe Photoshop Elements 6 and Adobe Premiere Elements 4 for Windows are available separately for an estimated street price of US$99.99 each. Adobe Photoshop Elements 6 & Adobe Premiere Elements 4 for Windows is available as a bundle at an estimated street price of US$149.99. Photoshop Elements 6 for the Macintosh platform will be available in early 2008. Information about the other language versions, as well as pricing, upgrade and support policies for other countries is available on www.adobe.com/go/pre4. For more information, customers can call 1-800-492-3623.

 

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.


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