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Wednesday, January 13, 2010

Adorama Introduces The APPOS


Photo App Awards and Photo Contest for the iPhone

New York, NY (January 13, 2010) – Adorama, one of America’s premier photography and consumer electronics resellers, announces that they are launching the APPOS, the first annual iPhone App Awards for Photography as well as an iPhone Photography Contest. The annual APPOS Awards are designed to spotlight the rapid rise in popularity of the iPhone as a new platform for digital point-and-shoot photography and to recognize developers of outstanding photo Apps.

An esteemed panel of judges includes Photoshop Guru Scott Kelby, Nikon shooters Joe McNally and Moose Peterson, Canon shooters Eric Meola and Syl Arena, plus popular WFAN radio personalities, former football quarterback Boomer Esiason and commentator Craig Carton. Winners for both the photo contest and the first ever APPOS Photo App Awards will be announced during the month of March.

“We were amazed to see what our customers were accomplishing with their iPhones,” said Ahron Schachter, Adorama spokesperson. “They were getting photographic results that no ordinary digital camera could accomplish without the use of image editing software normally found on a desktop computer. But they were doing everything on their iPhones! We believe the Apple iPhone is changing the way people think about their photos; there’s no doubt it is changing the picture-taking habits of even novice photographers.”

With over 2,000 photography-related Apps in the Apple iTunes App Store for photography, iPhone owners are using this software on their phones to expand and creatively explore photography in ways not even imaginable on a standard point-and-shoot camera, no less a cellphone camera. These Apps (software programs that load on an iPhone or iPod Touch) are turning the iPhone into a very powerful photographic tool for capturing, editing and manipulating all types of photographic images and graphics right on the iPhone or iPod Touch (no computer needed).

The Adorama Photo APPOS Awards will cover six categories of photo software from colorization, masking/cropping, filters, zoom, panoramic and stop action Apps. Along with honoring the software titles and their developers, Adorama will showcase the winning Photo Apps, chosen by popular vote. Photographers winning Awards will be chosen by the panel of judges, in categories including Nature, People, Humor and Creative/Special Effects.

All photographic entry information can be found on the Adorama web site at: http://contest.adorama.com/.


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