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Wednesday, January 5, 2011

Advanced Sony Cyber-shot

Features include 3D still capture and HD video

LAS VEGAS (CES Booth #14200), Jan. 5, 2010 – Sony today unveiled five new Cyber-shot® digital still cameras that make it easy to get DSLR-like quality still images, stunning 3D photos and high-quality full HD videos.

Sony has designed five new innovative 16.2-megapixel Cyber-shot cameras (models DSC-TX100V, DSC-TX10, DSC-HX7V, DSC-WX10 and DSC-WX9) that are the world’s first compact digital still cameras to include 3D Still Image mode for taking 3D images using only one lens and imager. They also have innovative Dual Rec (record) technology, for taking still photos during video capture. The DSC-TX100V camera is the world’s first compact digital still camera to include full HD (1920 x 1080/60p) video capability. This format provides the least distortion for playback on a high definition television.

The TX100V is also the first Cyber-shot camera with a 3.5-inch OLED with touch screen that provides deeper blacks and more vibrant color contrast on the screen, all while being thinner and having a faster response time than most LCDs. It’s also useful when shooting movies. Additionally, the DSC-WX10 camera is one of the only digital still cameras to include a high-speed linear auto focus feature that provides quick and precise focusing similar to the speed of a DSLR camera.

“Sony is one of the first camera manufacturers in the industry to provide a 16.2MP CMOS sensor, which is a great benefit for consumers,” said Kelly Davis, director of the digital imaging group at Sony Electronics. “They are getting the best image quality as well as all of the benefits of the “Exmor R” CMOS sensor technology in very compact, stylish cameras.”

With Sony’s 16.2-megapixel “Exmor R” back-illuminated CMOS sensor technology, these models provide excellent low-light performance, up to 10fps burst shooting and the Intelligent Sweep Panorama™ feature.

“The DSC-WX10 and DSC-WX9 Cyber-shot cameras are technology packed CMOS models providing the consumer with great “Exmor R” features such as low light, 3D Still Image/3D Sweep Panorama mode and AVCHD™ video all in a compact size with a wide, bright lens,” Davis added. “The DSC-HX7V camera builds upon the success of last year’s DSC-HX5Vand continues to improve, while addressing the growth in the compact high-zoom camera segment. With the best of Sony’s technologies, the DSC-TX100V is an ultra slim, sleek camera that can go anywhere and do everything. Its sibling, the DSC-TX10 camera, is a technology-packed, ultra slim, fashionable T-series camera that is also durable.”

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