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Sunday, February 5, 2012

Canon EF Lenses


Three new models are available

LAKE SUCCESS, N.Y., February 7, 2012 — Canon U.S.A., Inc., a leader in digital imaging solutions, today announced two new versions of its coveted Wide Angle Lenses and a new version of its popular 24-70mm Standard Zoom Lens for professionals and  photo enthusiasts. The new EF 24-70mm f/2.8L II USM, EF 24mm f/2.8 IS USM and EF 28mm f/2.8 IS USM lenses use a rear focusing system, high-speed CPU, and a powerful ring-type Ultra Sonic Motor (USM) with optimized AF algorithms for faster auto focusing and sharp images. With large apertures these new lenses deliver beautiful, soft backgrounds for superior image quality.

"Our heritage is our optics with over 70 years of expertise, we look to continually further our promise to our users and deliver the ultimate image quality," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. "These new lenses are powerful tools for photographic and video enthusiasts to pair with Canon cameras to help enable and enhance their creative vision."

Canon EF 24-70mm f/2.8L II USM Lens for Harsh and Rigorous Conditions

Canon continues the tradition of ensuring the Company's highest quality optical performance in its L-series lenses with the launch of the EF 24-70mm f/2.8L II USM zoom lens. This new version of one of Canon's most popular lenses utilizes one Super UD lens element and two UD lens elements to help achieve outstanding image quality throughout the full zoom range. The result is significantly reduced chromatic aberration in the outer area at wide-angle, high resolution and contrast in images and crisp clear edges around the subject. The lens coatings have been optimized to ensure exceptional color balance while minimizing ghosting, and reduced spherical aberration. With a circular nine-blade diaphragm, the lens delivers soft backgrounds and incredible bokeh.

In demand by architectural, corporate, adventure and professional photographers of nearly every discipline, the EF 24-70mm f/2.8L II USM lens combines amazing image quality with enhanced durability. Highly resistant to dust and water, the new lens has enhanced durability and weather sealing. The lens also features a zoom lock lever to secure the zoom position for safe transport, and fluorine coatings on the front and rear glass surfaces to reduce smears and fingerprints, making it an ideal lens regardless of the conditions.

The EF 24-70mm f/2.8L II USM lens is expected to be available in April for an approximate retail price of $2,299.00.


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