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Monday, February 7, 2011

Canon EOS Rebel T3i and EOS Rebel T3


Plus two new speedlites and an EF-S lens

LAKE SUCCESS, N.Y., February 7, 2011 – Canon U.S.A., Inc., a leader in digital imaging, today announced the EOS Rebel T3i and EOS Rebel T3 Digital SLR Cameras, providing numerous intelligent high-end features at attractive price points. Complementing the award-winning EOS Rebel T2i DSLR, the EOS Rebel T3i, Canon’s new flagship Rebel, offers fun and easy-to-use features for beginning photographers, and the EOS Rebel T3 provides a more attractively priced option for those looking to experience the pleasure of shooting with a DSLR camera.

For the young enthusiast learning photography or the adult looking to learn more, Canon’s new Feature Guide instruction will walk Rebel T3i users through functions and provide recommendations for various settings, a great hands-on learning tool.  Point-and-Shoot users looking to step-up to a DSLR will enjoy the T3i camera’s Scene Intelligent Auto mode, the most intuitive automatic camera mode available in a Canon Rebel camera to date, providing complete scene analysis and optimized settings.  One of the most sought-after and requested features for a DSLR camera is now part of the new EOS Rebel T3i, Canon’s three-inch Vari-Angle Clear View LCD screen, ideal for properly composing those difficult overhead shots.  Comfortable, lightweight and affordable, Canon’s new EOS Rebel T3 is a great camera to welcome users to the world of DSLR photography.

“Everyone today is a photographer, and for those looking to capture stunning images and do more with photography, Canon has introduced the EOS Rebel T3i  and T3, offering the right balance of high-end features and easy-to-use guidance at a great price. So regardless of experience level or budget, there is a Canon Rebel camera suited to a user’s needs and lifestyle,” stated Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A.

Boasting Canon’s EOS HD video capture, 18-megapixel resolution, a three-inch Vari-Angle Clear View LCD screen, new Scene Intelligent Auto, new Video Snapshot technology and new Feature Guide instruction, the EOS Rebel T3i DSLR has plenty of reasons for Mom and Dad to step up to a DSLR.  Canon’s new EOS Rebel T3 DSLR camera offers users a small, lightweight interchangeable lens camera with fun options. The Rebel T3 features HD movie capture, 12-megapixel resolution and Canon’s new informative Feature Guide, to help educate and instruct users as they capture great images, along with the inherent speed and low-light image quality of a Canon DSLR camera.  Both new Rebel models are compatible with Canon’s complete line of more than 60 Canon EF and EF-S lenses.

New EOS Feature Guide

Canon has also included a new EOS Feature Guide on both new Rebel cameras with an enhanced Quick Settings Screen that now includes detailed descriptions of camera settings.  The EOS Feature Guide is designed to help first-time users and beginning enthusiasts better understand each camera setting with descriptions and guided recommendations for when to utilize certain settings.  Along with an explanation of camera settings and modes, the Feature Guide includes easy-to-understand directions of how to use particular settings such as aperture adjustment in Canon’s Creative Auto mode:


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