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Friday, June 8, 2012

Canon EOS Rebel T4i DSLR


Plus two new STM lenses

Canon's Scene Intelligent Auto mode – the "green" mode on the dial – analyzes the scene being shot, taking into account faces, colors, brightness, movement and contrast, to select appropriate camera settings and help produce the best possible image. This mode has been enhanced to deliver the best possible exposure, particularly when shooting in low-light.

New STM Lenses and Accessories
To leverage the unique, new shooting functions of the EOS Rebel T4i, such as EOS Full HD Movie with continuous AF, Canon is introducing two new unique lenses, the new EF-S 18-135mm f/3.5-5.6 IS STM lens and new EF 40mm f/2.8 STM lens. Both new STM lenses include Canon's new Stepping Motor technology, which allows the lenses to smoothly and silently focus, and when used in combination with Canon's new EOS Rebel T4i Movie Servo AF feature, achieve continuous AF while recording video. The new stepping motor technology in both lenses quietly focuses allowing the EOS Rebel T4i's stereo microphone to only record the sounds of the scene being shot.

The versatile EF-S 18-135mm f/3.5-5.6 IS STM lens offers the right combination of size, weight, image stabilization and focal length, allowing photographers to capture wide-angle or telephoto photographs and video. This lens is a great option for photographers who may only want to carry one lens with them for both wide landscapes, and close-ups.  Appearing for the first time in a Canon EF lens is Dynamic IS (Movie Shooting Mode only) that uses a wide image stabilization correction range to help ensure steady video even when shooting while walking.

The new EF 40mm f/2.8 STM lens offers an ultra-slim, lightweight design that helps photographers avoid overwhelming their subjects with a large lens and to remain discreet in sensitive shooting situations without compromising performance. The "pancake-style" lens boasts an aperture of f/2.8 making it an ideal lens for capturing portrait stills or stunning video. The lens is under an inch thick when attached, making it easy to carry and fit conveniently into a purse or pocket.
 
The EOS Rebel T4i is also compatible with Canon's previously introduced GP-E2 GPS Receiver that can be mounted to the camera's accessory shoe. The GPS unit was created to serve outdoor photographers; it records shooting locations including latitude, longitude and altitude, as well as camera direction. A Logging function can tell how far a photographer has traveled as well.

Availability
The EOS Rebel T4i Digital SLR camera will be available at the end of June for an estimated retail price of $849.99 for the body alone; $949.99 bundled with an EF-S 18-55mm f/3.5-5.6 IS II lens kit and a Movie Kit bundle for $1199.00 with the new EF-S 18-135mm f/3.5-5.6 IS STM lens.

The new EF 40mm f/2.8 STM lens and the new EF-S 18-135mm f/3.5-5.6 IS STM lens will also be available separately at the end of June at an estimated retail price of $199.99 and $549.99 respectively.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $45.6 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2011† and is one of Fortune Magazine's World's Most Admired Companies in 2012. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.


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