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Tuesday, September 1, 2009

Canon Lenses


EF 100mm f/2.8L Macro IS lens features new Hybrid Image Stabilization

The Hybrid IS includes an acceleration sensor in addition to the conventional angular velocity sensor (vibration gyro). Based on the amount of camera shake detected by the two sensors, a newly developed algorithm calculates the amount of blur on the image plane, after which lens elements in the IS are positioned to compensate for the two types of shake — a first in an interchangeable lens for SLR cameras and an excellent way to solve the problem of camera shake in macro photography.

EF-S 15-85mm f/3.5-5.6 IS USM lens
The versatile focal length, extreme wide angle and stunning image quality of Canon’s new EF-S 15-85mm f/3.5-5.6 IS USM lens makes this the ideal multipurpose wide-angle zoom lens for the photographer shooting a wedding or exotic vacation. Featuring three aspherical elements and one UD glass element for outstanding image quality, the zoom range of this lens is equivalent to 24-136mm on a full-frame camera. When coupled with Canon’s new EOS 7D DSLR, this lens provides moviemakers and videographers with a phenomenal focal range for wide-angle scenic footage and zoomed in telephoto shots.

EF-S 18-135mm f/3.5-5.6 IS lens
Canon’s new EF-S 18-135mm f/3.5-5.6 IS lens is the perfect Image Stabilized lens for advanced photographers looking for a wide-angle zoom lens with telephoto capabilities. Featuring a compact IS unit with shake correction up to four shutter speed steps, the zoom range of this lens is equivalent to 29-216mm on a full-frame camera.

Pricing and Availability

The Canon EF 100mm f/2.8L Macro IS USM and EF-S 18-135mm f/3.5-5.6 IS lenses are scheduled to be available at the end of September and sell at estimated retail prices of $1,049.00 and $499.99, respectively. The Canon EF-S 15-85mm f/3.5-5.6 USM is scheduled to be available in late October and sell at an estimated retail price of $799.99.

Canon Digital Learning Center

Online visitors and Web surfers are encouraged to browse the Canon Digital Learning Center and take advantage of the various educational resources that Canon has to offer for novices and advanced photographers alike. The Canon Digital Learning Center provides a schedule for a wide variety of Live Learning classes across the country with renowned photographers as well as online resources and tips. The site also features online tutorials for beginners and professionals to learn their way around a digital SLR camera and inkjet printer and unlock the full creative control of digital photography. To learn more about each program and register, please visit: www.usa.canon.com/canonlivelearning.


About Canon U.S.A., Inc.

Canon U.S.A., Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number four in the computer industry on Fortune Magazine's World’s Most Admired Companies 2009 list, and is on the 2008 BusinessWeek list of "Top 100 Brands." At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/RSS.


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