Canon PowerShot Cameras

Features include Wi-Fi, powerful optical zoom and rugged build

LAKE SUCCESS, N.Y., February 7, 2012 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the addition of four PowerShot digital cameras: the ELPH 530 HS, ELPH 320 HS, SX260 HS, and D20. Photographers no longer have to sacrifice image quality for the ability to instantly share images and videos with the use of the PowerShot ELPH 530 HS and ELPH 320 HS Wi-Fi enabled cameras. The PowerShot SX260 HS camera puts Canon's amazing optical reach into a pocket sized camera, with a 20x optical zoom (25mm to 500mm) letting you pull subjects in close. Designed for the adventurous photographer looking to take spectacular photos, the rugged PowerShot D20 camera is ideally suited for the backpacker, snowboarder or tropical-traveler.

"Canon wants to help people capture the best images possible with the ability to quickly and easily share them with the world. With new PowerShot features such as Wi-Fi connectivity, people can quickly upload and share images on social networks," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. "Whether it's a powerful zoom, Wi-Fi or waterproof features, our new PowerShot lineup empowers people to be creative with their photography. There are good enough images and there are great images, we always aim to help people capture the best images."

Mobile Sharing with Excellent Image Quality
The Wi-Fi functionality built into the two ELPH models allow for a variety of connection options to help photographers share, upload, or back-up images. Users can connect directly to a wireless network from their camera to upload photos and videos to the Canon iMAGE GATEWAY[i], an online service that lets registered users store images to an online album, and then post their content to social networks such as Facebook, YouTube and Twitter.

In March, the Canon CameraWindow application is expected to be available on the Apple App Store for the iPad, iPhone and iPod Touch[ii] to further enhance the connectivity options. With this App, users can transfer and save images and videos from the camera to compatible iOS devices, which can then be directly uploaded to Facebook and YouTube or emailed. Photos and videos can also be shared on-the-spot with friends and family by transmitting to another current Wi-Fi-enabled Canon camera as well. A similar app is expected to be available in May for Android devices.

Canon PowerShot ELPH 530 HS Digital Camera
The flagship of the ELPH line, the .78 inches thick ELPH 530 HS camera has the classic style of the original ELPH design while also being Wi-Fi enabled and packing an amazing 12x optical zoom lens to capture great shots from a distance. Canon's HS SYSTEM has been included where the 10-megapixel high-sensitivity CMOS sensor will work in tandem with the camera's DIGIC 5 image processor to help produce high-quality images in low-light conditions. The ELPH 530 HS will also shoot 1080p Full HD video helping capture footage in crystal clear clarity. This new model sports a 3.2-inch LCD touch screen for simple and intuitive operation and menu navigation, Smart AUTO scene selection with 58 scenes, Face ID for optimal images of up to 12 registered subjects and the Intelligent Image Stabilization (IS) function. The camera will be available in black or white for an estimated retail price of $349.99 and is expected to ship in April.