LAKE SUCCESS, N.Y., January 9, 2012 – Continuing to revolutionize the digital camera market, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the introduction of a new flagship PowerShot model, the PowerShot G1 X, in addition to two stylish PowerShot ELPH models, the ELPH 520 HS and ELPH 110 HS. The PowerShot G1 X camera will feature a 1.5-inch, 14.3-megapixel CMOS sensor, the largest sensor to date for a PowerShot model, delivering approximately nine times more light sensitivity and helping to produce amazing depth-of-field and high-quality images in tough low-light conditions. For those users looking for a camera with advanced features in a compact form both the PowerShot ELPH 520 HS, the world's thinnest 12x optical zoom with a 28mm lens1, and PowerShot ELPH 110 HS feature a sleek design and compelling creative capabilities.
"The new additions to our PowerShot lineup further demonstrate Canon's commitment to delivering users innovative imaging products," said Yuichi Ishizuka executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A., Inc. "These sleek and compact cameras bring together powerful features, intuitive controls and unrivaled portability while maintaining high image quality."
The Power of DIGIC 5
Living up to its reputation as a leader in the digital camera marketplace, Canon has incorporated the DIGIC 5 image processor into the HS SYSTEM for all three models. Achieving better quality images in low-light settings, boasting faster operation and providing improved color accuracy, the DIGIC 5 image processor ensures users are able to produce high-quality images in the most difficult of lighting conditions. The processor will also enable the PowerShot G1 X camera to utilize the High-Speed Burst HQ2 feature allowing photographers to shoot images at high speeds at full resolution to capture the perfect moving shot. Additionally, to ensure images are crisp and clear, advanced noise reduction and a smarter multi-area White Balance can be utilized to achieve accurate color reproduction for a balanced image.
Advanced Smart AUTO
Advanced Smart AUTO, available in the PowerShot ELPH 520 HS and ELPH 110 HS, can detect up to 58 scenes varying from non-human moving subjects to people, landscapes, pets and vehicles, helping the camera determine the best mode of shooting. This technology has been enhanced to include a new Face ID feature, allowing users to register up to 12 people on the camera and have the camera recognize and prioritize each person. When registering individuals on the camera, users can take up to five images of a subject at various angles or facial expressions and enter their name and birth date. This allows the camera to make one of three age distinctions: Babies (0 to 1 year old), Children (2 to 12 years old) or Adults (13 years or older). Based on these different groups, the camera will give focus priority to the youngest recognized group in the frame and makes the images searchable as well with the ability to view only those images of a particular person.
Further additions to this new feature are Smile Recognition and Sleeping Face Recognition. With Smile Recognition, the camera will take three consecutive shots of a scene such as a smiling baby or of grandparents at a family get together and select the best out of the three for the final image. For Sleeping Face Recognition the flash, assist beam and sound is turned off for that precious moment to be captured while not disturbing one's sleep.