LAKE SUCCESS, N.Y., September 14, 2010 – Canon U.S.A., Inc., a leader in digital imaging, today announced the addition of the new PowerShot G12 and PowerShot SX30 IS Digital cameras with innovative features to help photo enthusiasts further develop their photographic capabilities. Once again setting the trend in the consumer digital camera market and solidifying its spot atop the PowerShot lineup, the PowerShot G12 will have High Definition (HD) video capture capabilities along with the HS (High Sensitivity) SYSTEM helping to produce outstanding quality in the toughest low-light conditions.
The PowerShot SX30 IS Digital camera is the world’s first point-and-shoot model to feature a 35X-Wide Angle Optical Zoom lens with Optical Image Stabilization, making those long distance shots that much easier to capture and then share with friends and family.1 Consumers have grown accustomed to PowerShot cameras providing brilliant image quality while also offering the latest technological upgrades. The addition of these new cameras helps solidify Canon’s position as the leader in the digital camera marketplace.
Canon’s HS SYSTEM
Since its inception, the Canon PowerShot G-series has differentiated itself from competing models with its ability to produce high-quality results. The PowerShot G12 lives up to this tradition with its wealth of features including the Canon HS SYSTEM which provides clear, exceptional images in low-light settings such as a sunset on the mountainside while on a camping trip. Canon’s DIGIC 4 Image Processor combined with the PowerShot G12’s 10-Megapixel High Sensitivity CCD sensor, make up Canon’s HS SYSTEM to enhance image quality and help reduce noise at high ISO levels. One of the many challenges photographers face shooting in the field is whether or not there will be sufficient light to capture that once in a lifetime shot. The HS SYSTEM helps deliver brilliant, sharp images without the use of the flash which can be shared for years to come.
Experience Life Through HD
With the PowerShot G12, the bar has been set higher yet again being the first PowerShot G-series model ever to record 720p HD video. Photographers will now not only get to experience the incredible quality of still images but also explore the world of HD video to relive those unforgettable moments time and time again. The new PowerShot SX30 IS also has 720p HD video capabilities and when used in combination with the new 35X-Wide Angle Optical Zoom lens will help secure memorable scenes from a child’s baseball game with extraordinary resolution, color and clarity. Both cameras also feature playback of audio in stereo sound in addition to the new Miniature Effect for movies mode, further adding to the flexibility when capturing memorable moments.