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Monday, February 7, 2011

Canon PowerShot


New models feature HS System and full HD video

It’s all about location, location, location

When vacationing in Venice or taking a family-camping trip, there are many opportunities to capture a keepsake photo.  However, years later, it may be difficult to remember the location the image was taken. Canon’s new GPS feature in the Canon PowerShot SX230 HS model will help make it easier to pinpoint the exact spot2. Through a dedicated receiver, the camera is able to collect signals from GPS satellites to obtain the latitude, longitude and altitude and records this information to the image’s EXIF data3. The map utility software included with the camera permits viewing of photos on a map and shows the location of where the image was shot. The PowerShot SX230 HS also has an internal GPS logger, another first for a PowerShot model, helping to track the day’s route on a map, making it a useful application for long-term trips.  

Shooting video like never before

Having the ability to shoot HD video is imperative when capturing a full sequence of events, such as attending a high-end runway show in New York City or witnessing a baby’s first steps. The Canon PowerShot SX230 HS, ELPH 500 HS, ELPH 300 HS and ELPH 100 HS now feature Full 1080p HD video with Dynamic Image Stabilizer, providing secure, stellar resolution in a compact frame. A new feature called Movie Digest mode can be found in all the new PowerShot models, allowing consumers to shoot a short video before capturing a still image and then combine a full day’s worth of videos into one clip, making it easier for consumers to relive those special moments again and again.

Increase intelligence with Smart AUTO

The quest to capture the perfect image can be difficult if the camera does not have the correct settings. Helping to make the photographic journey that much easier, the new Canon PowerShot Digital cameras have advanced Smart AUTO with 32 different shooting scenes. Smart AUTO is helpful since the camera will automatically select settings that match the scene without the need to switch modes, making it possible to take beautiful photos in a variety of situations. Tracking desired objects on a screen with ease, Advanced Subjection Detection has been added to the Smart AUTO function as well, providing the successful capture of fast moving objects, vehicles or birds flying across the sky. By simply pressing the shutter button, the Advanced Subject Detection automatically identifies certain objects like a fish in an aquarium. After pressing the shutter button, the Servo Auto Focus/Auto Exposure continues to function and the focus and exposure of the moving subject continues to be tracked, making it possible to shoot without the subject passing by.

Helping to add more artistic flair to images is the inclusion of Toy Camera effect and Monochrome effect to the scene mode category for all four of the new Canon PowerShot models. Toy Camera Effect adds a grainy, blurred look to soften photos, illustrating an old-school, 1960’s appearance and Monochrome mode can make a photo either have black-and-white, blue or sepia tones, displaying a more classic, antiqued appearance.


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