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Thursday, February 22, 2007

Canon’s Two Latest Digital ELPH Cameras


LAKE SUCCESS, N.Y., February 21, 2007 – Call it Canon caché, or ELPH excellence, but the two newest, 7.1 megapixel entries into Canon’s legendary line of thin, trim, Digital ELPH cameras – the PowerShot SD750 Digital ELPH and the PowerShot SD1000 Digital ELPH – continue to push the envelope of easy image excellence, without leaving a telltale bump or bulge when discretely deposited in a pocket or purse. ELPH cameras are recognized by consumers from the tech-savvy to the style conscious alike, as evident from the PowerShot SD600 Digital ELPH’s rankings as the best - selling digital camera of 2006 according to The NPD Group’s retail tracking service.
Indeed, the SD750 Digital ELPH and SD1000 Digital ELPH cameras are set to take their proven places out and about, from the high profile red carpet walkways of premieres and parties and the scintillating stylista demands of special nights on the town to cool and casual anywhere/anytime outings. These Digital ELPH cameras remain the alpha photo fashion accessories and the apex progenitors of style and substance…often imitated, never duplicated.

Both the PowerShot SD750 and the SD1000 Digital ELPH cameras build on Canon’s original and iconic box and circle design – now so frequently replicated by others – while maintaining their own individual ELPH identity. The PowerShot SD750 Digital ELPH camera design features artfully sculpted contours, evocative etched surfaces and even the option of dual-tone, silver and midnight matte black face and full-black back panel that blends seamlessly with its large and newly enhanced three-inch LCD display. The model is also offered in the traditionally finished case with its timeless brushed sliver patina and brilliant gloss highlights.

The PowerShot SD1000 Digital ELPH offers consumers the choice of either original silver or dual-tone matte black and silver design case. The PowerShot SD1000 Digital ELPH camera dispenses with the contours of the PowerShot SD750 Digital ELPH model in favor of a more, modern, minimalist aesthetic with cleanly rendered lines and squared - off edges. Adding to the camera’s crisp presentation, the dual-tone model is edged in the matte-black accent, in addition to creating an eye-catching, matte black finish on the barrel of the camera’s 3x (35-105mm equivalent) optical zoom lens and the ELPH trademark “circle” that rings the lens.

“Despite all of the emphasis on their sleek and stylish stainless steel shells, The PowerShot SD750 and SD1000 Digital ELPH cameras are first and foremost, Canon cameras with all of the acclaimed quality, integrity, imaging excellence, design innovation and intuitive engineering that we bring to our products,” states Yuichi Ishizuka, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc.

DIGIC III
The “brain” of these new Digital ELPH cameras is DIGIC III, the newest iteration of Canon’s ultra-efficient (and proprietary) image processor. The DIGIC III Image Processor accounts for the camera’s higher performance levels including faster start up, autofocus and shutter response times, improved image quality and more efficient power consumption; resulting in extended battery life under typical shooting conditions.

With Canon’s new Face Detection AF/AE/FE technology, the camera can detect, lock on and track multiple human faces in a scene simply by pressing the shutter button halfway. The face detection algorithm automatically prioritizes and selects faces and not simply the closest object (based on Canon’s Intelligent Scene Analysis/iSAPS technology). It will then optimize the focus, exposure, and flash to ensure the best possible results. Working in concert with Face Detection, the “Red-eye Correction” feature helps to detect and correct red-eye during playback mode. Images can be corrected manually while viewing photos on the LCD screen. Canon’s new Face Detection Technology makes for even easier picture taking moments, helping users to ensure in-focus smiles, and assist in the elimination of overexposed faces.

Thanks to the DIGIC III Image Processor’s more aggressive noise reduction algorithm, both the PowerShot SD750 and the SD1000 Digital ELPH cameras are able to shoot at ISO equivalent speed ratings from 80 to as high as 1600. This increased sensitivity at the top-end allows the cameras to utilize faster shutter speeds, significantly reducing the effects of camera shake and subject movement during hand held or low-light photography. In addition, both models offer users the option of Canon’s new “Auto ISO Shift” feature which, at the touch of a button, can accurately increase the ISO up to 800, in order to help offset camera shake due to low-light or unsteady shooting conditions.

Both cameras’ big and bright 230,000 pixel LCD screens feature Canon’s new PureColor LCD and are constructed with a new multi-level coating that reduces glare, suitable for brightly lit environments. In addition, the new PureColor LCD offers a layer of protection to that extra large three-inch LCD screen on the SD750 Digital ELPH cameras and 2.5-inch LCD screen on the SD1000 Digital ELPH cameras. The multi-level coating also resists scratches, smudges and fingerprints.

The PowerShot SD750 Digital ELPH Camera
Among the distinguishing features of the PowerShot SD750 Digital ELPH cameras are its boldly sculpted lines and spiral etchings. Departing from the familiar edges and planes that represent ELPH design, these smooth contours create an integrated “solid form” shape that is at once, comfortable to the hand and appealing to the eye.
The PowerShot SD750 Digital ELPH camera features a new “Touch Control Dial” on the rear panel that provides easy, fingertip access to many operations including mode selection, setting ISO speed and other value settings. As with all Digital ELPH cameras, the PowerShot SD750 Digital ELPH camera is lightweight and compact, tipping the scales at less than five ounces, and measuring approximately 0.75 of an inch thick, 2.25-inch high and fractionally more than 3.5-inches long.

In stores beginning late March 2007, the PowerShot SD750 Digital ELPH ships with a rechargeable battery pack, a 32MB SD memory card, a USB interface cable, an AV cable, a wrist strap, and Canon’s software suite and sells for an estimated price of $349.99.*

The PowerShot SD1000 Digital ELPH Camera
Through its signature squared-off and unobstructed flushed case design, a modern twist on the traditional design triumphs of the classic ELPH, the PowerShot SD1000 Digital ELPH camera incorporates nearly all of the features of its slightly senior sibling. Indeed, beyond the case design, the most noteworthy differences are the PowerShot SD1000 Digital ELPH’s 2.5-inch, 230,000 pixel PureColor LCD display, an optical viewfinder and its use of the more traditional ELPH function setting button (as opposed to the SD750’s more integrated, Touch Control Dial).

The PowerShot SD1000 Digital ELPH camera weighs in at less than 4.5 ounces, and at 3.39 inches long, 2.11 inches high is actually smaller than a deck of regulation playing cards. In stores beginning late March 2007, the PowerShot SD1000 Digital ELPH camera ships with a rechargeable battery pack, a 32MB SD memory card, a USB interface cable, an AV cable, a wrist strap, and Canon’s software suite and sells for an estimated selling price of $299.99*.

Direct Print
Like all PowerShot digital cameras, these newest additions to the SD-series work seamlessly with Canon’s petite compact photo printers to deliver stunning high quality borderless prints. Consumers simply connect their PowerShot digital camera to a Canon compact photo printer-such as the SELPHY CP730 or PIXMA mini260 models. Press the bright blue Print/Share button, and within moments1, a brilliant, borderless 4×6-inch print begins to emerge. It is that simple. Canon’s compact photo printers are PictBridge compatible, so they work with PictBridge enabled digital cameras to provide users with excellent image quality and ease-of-use, especially when paired with a Canon digital camera.

Windows Vista Ready
As one of Microsoft’s Premier Launch Partners, Canon is proud to announce that all PowerShot cameras announced in 2007 are Certified for Windows Vista according to Microsoft standards, without any extra downloads or upgrades. Additionally, all current models are fully compatible with other operating systems including Windows XP and Mac OS X (Versions 10.2 - 10.4).

About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The company is listed as one of Fortune’s Most Admired Companies in America and is on the BusinessWeek list of “Top 100 Brands.” Its parent company, Canon Inc. (NYSE:CAJ), is a top patent holder of technology, ranking third overall in the U.S. in 2006†, with global revenues of $34.9 billion. For more information, visit www.usa.canon.com.


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