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Tuesday, February 17, 2009

Fujifilm Unveils New Product Lineup

Fujifilm's Full Range of Imaging Solutions Presented at PMA 2009

FujiFilmValhalla, NY, February 17, 2009 – FUJIFILM U.S.A., Inc. is showcasing a broad spectrum of imaging solutions at the PMA 2009 Annual Convention and Trade Show under its banner, “Fujifilm. Expand the World of Imaging". Fujifilm continues to deliver unique and creative products and services that can help its customers to maintain and expand their revenue streams, even as the challenges of a tough economy and changing photographic imaging market increase.

“For generations, Fujifilm has delivered innovation and value as a trusted partner to so many retail establishments, professional photographers and commercial photo labs. This year at PMA, we are introducing products and solutions that illustrate Fujifilm’s renewed commitment to the culture of photography,” said Ryutaro Hosoda, President, FUJIFILM Holdings America Corporation and President and CEO, FUJIFILM U.S.A., Inc. “Our exhibit will highlight a complete range of new, flexible and creative products and services that will help our customers generate more revenue through photography. Of special interest will be our new dry printing technology, enhancements to our workflow software and advances in our digital camera technology including our new Super CCD EXR sensor, as well as our exploration in to 3-D imaging.”

Fujifilm will showcase its complete line-up of photo capture, printing, technology and service offerings at PMA 2009 in exhibit booth F130. A summary of those offerings appears below.

Expanding the World of Picture Taking

FinePix Digital Cameras
Following the long line of award-winning FinePix F-series models, Fujifilm is showcasing its latest in high quality picture taking, the FinePix F200EXR digital camera, introducing the world to Super CCD EXR technology. Super CCD EXR technology gives the user professional photographic results. Selectable Sensor modes capture the ultimate image quality in three distinctive ways: Pixel Fusion Technology, delivering high ISO sensitivity with extremely low noise for low light environments; Dual Capture Technology, using different pixel sensitivities for the highest level of detail; and Fine Capture Technology, maximizing full 12-MegaPixel resolution for the sharpest, clearest images. In addition to these advances, with EXR AUTO, the F200EXR recognizes the subject and scene, and automatically decides the optimum EXR shooting mode. The camera combines the best of EXR selectable sensor modes with SR AUTO.

Expanding the popular Z-series digital cameras for young-at-heart, trend-savvy consumers, Fujifilm today announced the launch of the FinePix Z33WP digital camera, Fujifilm’s first waterproof camera. The FinePix Z33WP enables users to capture those precious moments, regardless of the conditions, and share them easily with their extended network of friends and family members. The 10-MegaPixel FinePix Z33WP is available in three striking colors – green, pink and black – and is ready for any adventure including underwater activity up to 10 feet. The Z33WP uses a 3x optical Fujinon zoom lens, features a 2.7”, 230,000 pixels resolution LCD screen – the largest of any Z-series camera yet. The Z33WP includes an innovative SR AUTO (Automatic Scene Recognition) feature that recognizes six different scene types and automatically selects the ideal mode, focus, sensitivity and white balance for truly remarkable pictures.

Another addition to this popular line is the FinePix Z30, the third installment of its Z-series ultra-glam cameras designed specifically for ‘Generation Z,’ the younger, tech-savvy, fashion-conscious consumer. Boasting a 2.7” LCD screen, this 10 MegaPixel camera is available in three hot colors - pink, orange, and black – has a Fujinon 3x optical zoom lens, SR AUTO, and like its predecessor the FinePix Z20, the Z30 can Face it with Face Detection Technology and Blog it with Dual Blog Mode.

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