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Wednesday, September 24, 2008

Hasselblad Announces New Products


New Technology and Direction in Medium Format

At photokina 2008, Hasselblad is introducing a new pricing strategy and exhibiting a range of new high-end products, including a new flagship camera, the H3DII-50, a versatile zoom lens in the HCD 4.0-5.6/35-90mm, and the HTS 1.5 Tilt and Shift adapter.

Two new Hasselblad cameras put the world’s largest sensors into the hands of the pros

Hasselblad’s new H3DII-50 is the first camera on the market to feature Kodak’s 50 megapixel sensor, measuring 36◊48mm and twice the physical size of the largest 35mm DSLR sensors.  The H3DII-50 provides full 48mm coverage and has been designed to provide an ideal solution for commercial shooters, who demand the highest image resolution, and for any photographer who demands both creative flexibility and ultimate image quality.

Christian Poulsen, CEO of Hasselblad, says, “The H3DII-50 features the largest sensor currently available in the 48 mm segment and takes its place as the flagship of our H3DII line.  Nevertheless, to show that we’re not going to rest on our laurels, we’re also announcing the forthcoming H3DII-60, an even higher end camera that we’ll launch in 2009.  The H3DII-60 will feature a 60 megapixel sensor that provides 94% full-frame, 645 coverage.  We feel that it’s important to emphasize the 94% coverage, because, although we hear the phrase 'full-frame' being used quite frequently, no manufacturer has yet achieved true medium format full-frame.”

Hasselblad HC/HCD lens line expands its leading market position

Hasselblad is also launching a new versatile zoom lens, the HCD 4.0-5.6/35-90mm, to join its expanding HC/HCD lens line.  The HC/HCD lenses equal or outperform even the legendary Hasselblad/Zeiss lenses, including the iconic CF 3.5/100mm and CF 5.6/250mm SA, considered by most experts to be the finest lenses ever made for professional photographers.

“As part of our constant efforts to produce the world’s best lenses, our engineers have combined our advanced optical design models and the H System’s unique ability to digitally compensate for any aberrations with a new aspheric lens element design.  The result is what we think will prove to be the highest performing zoom lens on the market today,” says Poulsen.

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