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Wednesday, August 25, 2010

Nik Software HDR Efex Pro


New HDR imaging toolkit gives range of controls

San Diego, CA – August 25, 2010 – Nik Software (www.niksoftware.com) today announced HDR Efex Pro, a completely new HDR imaging toolkit designed to help photographers quickly and easily achieve the full spectrum of HDR enhancements from the realistic to artistic.  

High dynamic range photography is a process in which multiple exposures are captured, aligned and merged to generate a single image that enables a much wider range of colors, highlights, and shadows. HDR techniques are typically used to enhance landscape, architectural, nighttime, and artistic photography. New HDR Efex Pro overcomes limitations in other software tools with a revolutionary all-in-one approach that enables both realistic and artistic effects to be applied within a single tool.

"HDR is one area of innovation in the evolution of photography and an area that we have been dedicated to from a research perspective for quite some time." said Michael J. Slater, President and CEO of Nik Software. “Our focus with HDR Efex Pro has been to bring innovative and best-in-class technologies to HDR, including our unrivaled tone mapping, our proprietary U Point® technology and powerful ghost reduction, all of which have been developed specifically in response to our customers’ requests.”

Ideal for professional and amateur photographers, HDR Efex Pro provides an amazingly simple yet powerful workflow. Photographers will enjoy single-click HDR imaging with categorized style presets, precise selective fine-tuning using Nik Software’s proprietary U Point® technology, advanced alignment and ghost reduction, full access to shadow and highlight details, and new best-in-class tone mapping algorithms. Color, contrast, and vignette controls enable photographers to further enhance their images to create amazing results. Users experienced with HDR will find that HDR Efex Pro offers a complete solution that takes the genre to new levels and offers new possibilities.

With HDR Efex Pro, photographers can also create the popular and dramatic HDR look from a single image. This feature enables photographers to reprocess images in which either an exposure series was not previously shot or for subject matter that does not lend itself to multiple exposures.

A streamlined workflow and tight integration with Adobe® Photoshop®, Photoshop Lightroom®, and Apple® Aperture™, enables the creation of spectacular HDR images quickly and easily within the software tools photographers already use. HDR Efex Pro has been designed with the power and control to empower those experienced with HDR photography as well as those just entering the realm of HDR.


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