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Wednesday, August 22, 2012

Nikon COOLPIX P7700


Features a sharp 7.1x zoom with a maximum aperture of f/2

MELVILLE, N.Y. (August 22, 2012) – For the compact camera user only satisfied with the very best, today Nikon Inc. introduced its new flagship COOLPIX camera, the P7700. This powerful and versatile point-and-shoot camera features a sharp 7.1x zoom NIKKOR ED glass lens with a maximum aperture of f/2 and a 12.2-megapixel CMOS sensor. Conveniently compact and loaded with innovative features and manual controls, the COOLPIX P7700 will capture still images and Full HD 1080p video with stunning sharpness and vivid color, whether used as the ultimate go-to travel camera or D-SLR companion.
 
The COOLPIX P7700 is ideal for those looking for a compact camera with high performance and a complete feature set which will allow them to capture high quality still photos and Full HD video. For photographers looking to step up from traditional point-and-shoot cameras to professionals who crave complete creative control, the P7700 offers one of the most comprehensive feature sets available in its class. Featuring a new 12.2-megapixel CMOS sensor, a high-performance NIKKOR lens and full manual control settings, Nikon's new flagship COOLPIX camera can unleash a photographer's inner creativity and inspire truly magnificent images.
 
"Nikon's new COOLPIX P7700 pushes the boundaries of traditional point-and-shoot cameras, offering stunning image quality and fast performance along with the freedom to customize every shot," said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. "Nikon's flagship COOLPIX P7700 is a powerful and versatile companion that consistently delivers incredible results in various shooting scenarios."
 
Exceptional Clarity, Powerful Performance
The COOLPIX P7700 sports a large 1/1.7-in 12.2-megapixel backside illumination (BSI) CMOS sensor that offers excellent tonal range and vivid color reproduction.  Additionally, high-speed image processing helps achieve fast continuous shooting at approximately eight frames-per-second (up to six continuous shots) affording the ability to freeze a fleeting moment with exacting precision. The P7700 delivers extremely rapid performance from a quick startup time to lightning-fast autofocus recognition to help ensure the moment is captured.

The P7700's high-performance 7.1x zoom f/2 NIKKOR glass lens is equally as essential in providing the very best clarity and sharpness that professional photographers have come to expect from Nikon. With a large maximum aperture of f/2, the optics cover an equivalent range from 28 to 200mm, allowing for tack-sharp images and HD video throughout the entire focal range. An evolved Lens-Shift Vibration Reduction (VR) function minimizes camera shake for shooting blur-free photos while handheld or in challenging light. Combined with the COOLPIX P7700's powerful CMOS sensor, this bright, large-aperture NIKKOR lens provides reduced noise, beautiful background blurring, fast performance and high image quality whether shooting stills or Full HD video.
 
Uncompromising Creative Control
Every photo and HD video is truly in the hands of the photographer, as the P7700 offers unprecedented creative control for its class, from easy automatic options to full manual controls. For even more control in users' images, the COOLPIX P7700 supports RAW shooting, providing the ability to capture and edit uncompressed images without losing image quality.


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