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Tuesday, April 14, 2009

Nikon Introduces 10-24mm


Wide-angle lens designed for DX-Format

nikonMELVILLE, N.Y. (APRIL 14, 2009) – Nikon Inc. today announced the next addition to the expansive NIKKOR lineup with the new AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens, giving photographers the opportunity to capture a unique perspective in a variety of shooting environments.  Compact and lightweight, the new 2.4x zoom DX-NIKKOR lens offers a focal length of 10 to 24mm, creating a picture angle ranging from 109-degrees to 61-degrees (FX-format equivalent of 15-36mm) making it ideal for a variety of applications including restrictive interiors, architecture and sweeping landscapes.

"The development and release of the 10-24mm f/ 3.5-5.6 DX-NIKKOR lens continues Nikon’s tradition of providing expertly engineered tools for photographers to realize their unique creative vision,” said Edward Fasano, General Manager for marketing, SLR Systems Products at Nikon Inc.  “The ultra wide-angle 10-24mm lens offers DX-format digital SLR shooters the outstanding performance for which NIKKOR optics are well-known and the opportunity to capture dramatic perspectives that only wide-angle lenses can achieve.”

The AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens offers an array of versatile Nikon technologies, including Nikon’s compact Silent Wave Motor (SWM) technology for quiet, fast and accurate autofocus performance.  An advanced optical formula, featuring two extra-low dispersion (ED) glass and three aspherical lens elements renders stunning images while minimizing distortion, a common problem with ultra wide-angle lenses.

A rounded diaphragm opening, combined with the seven-blade aperture, contributes to the 10-24mm lens’ ability to capture images with soft background effects, referred to by experienced photographers as the “bokeh.”  Additionally, the new DX-NIKKOR lens offers the user two focus modes; manual and automatic and features an M/A mode that allows the photographer to quickly switch between the two modes. Both use an internal focusing (IF) design that enhances AF speed and eliminates lens barrel rotation and changes to lens barrel length during focusing.

Fully compatible with Nikon’s complete line of DX-format digital SLR cameras – including the D300, D90, D60, D40 and the newly announced D5000 – the AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens enables photographers to broaden their view in new and interesting ways.  FX-format shooters can also benefit from the AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED, as Nikon’s FX-format cameras – the D3X, D3, and D700 – will automatically apply the DX-Crop Mode when shooting.

The AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED will be available at Nikon authorized dealers beginning May 2009 at an estimated selling price of $899.95*.  For more information, please visit www.nikonusa.com.

About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the new ultra-wide 10-24mm to the super-telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which was created by adding an "R" to "NIKKO”, an abbreviation of Nippon Kogaku K.K., the original company name of Nikon Corporation at the time of its founding. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.


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