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Thursday, July 30, 2009

Nikon Refines DX and FX Lens Favorites


70-200mm f/2.8 and 18-200mm DX

The DX 18-200mm f/3.5-5.6 ED VR: Class-Leading Versatility

The AF-S DX NIKKOR 18-200mm, the next generation of Nikon’s all-time best-selling premium high-ratio zoom, combines an 11X zoom range with VR II to provide DX-format enthusiasts with an extremely versatile zoom range in a compact form-factor. Nikon enhanced construction to include a zoom lock switch, to allow photographers to secure the lens barrel at its minimum length, eliminating the natural gravitational effect that can draw the barrel downward during transport. The inclusion of Nikon’s exclusive Super Integrated Coating (SIC) reduces instances of ghosting or flaring. Whether shooting artistic landscapes or vacation snapshots, this lens provides fast and quiet AF operation with the help of Nikon’s SWM technology.

Designed to be a one-lens solution and weighing in at a scant 19.9 ounces and measuring only 3.8 inches in length, this lens provides an extraordinary (35mm equivalent) picture angle of 27-300mm when mounted on any Nikon DX-format camera such as the new D300s or D3000 D-SLR cameras. Additionally, the optical formula contains two ED glass elements and three aspherical lenses to minimize chromatic aberration and distortion. The resulting images exhibit extreme sharpness, extraordinarily vibrant color and crisp contrast.

Price and Availability

The AF-S DX NIKKOR 18-200mm f/3.5-5.6 ED VR II lens is scheduled to be available at Nikon authorized dealers beginning September 2009 at an estimated selling price of $849.95**. The AF-S NIKKOR 70-200mm f/2.8G ED VR II lens is scheduled to be available at Nikon authorized dealers beginning November 2009 at an estimated selling price of $2399.95**  For more information, please visit www.nikonusa.com.

About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the new ultra-wide 10-24mm to the super-telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which was created by adding an "R" to "NIKKO”, an abbreviation of Nippon Kogaku K.K., the original company name of Nikon Corporation at the time of its founding. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated the 50th anniversary of its legendary F-mount lens-mounting system. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photographers can continue to leverage their previous investments while still taking advantage of new innovations. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

*According to Nikon testing
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.


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