Monday, March 5, 2007
Olympus EVOLT E-410 Digital SLR Takes The Guesswork Out Of Great Photography
CENTER VALLEY, Pa., March 5, 2007 – Olympus today announces the EVOLT E-410 digital SLR (single lens reflex) camera – easy enough for the first-time user, advanced enough for the serious photographer. High performance and functionality are packed into a surprisingly portable and simple-to-use body. The E-410 is the best value in its class (available in three configurations beginning at $699.99 for the body) and is loaded with innovations.
Live View LCD enables users to compose shots from a variety of angles other consumer digital SLR cameras just can’t match;
The E-410’s big and bright 2.5-inch LCD display with approximately 230,000 pixels includes HyperCrystal™ technology, which offers many times the contrast of conventional LCD monitors, and enables images to be beautifully displayed in vivid color – both in preview and playback. The HyperCrystal LCD also provides a wide viewing angle, which ensures images can be composed from even the most obscure angles. The larger LCD makes viewing icons and text on the camera’s menu a squint-free process.
“The E-410’s Live View LCD is appealing to many consumers moving up from digital point-and-shoot cameras as many of these consumers have never used an optical viewfinder,” said Richard Pelkowski, product manager, Olympus Imaging America Inc. “The Live View LCD is also perfect for capturing up-close macro shots of flowers and jewelry.”
Detailed, Bright and Colorful Photos with 10-Megapixel Live MOS Image Sensor
Dust Reduction System for Spot-Free Images
TruePic III for Image Clarity
Two More Lenses Added to World’s Largest Selection of Digital Specific Lenses
The E-410 one-lens outfit includes a compact, Zuiko Digital ED 14 - 42 mm f3.5 - f5.6 Lens (equivalent to 28mm - 84mm in 35mm photography) that perfectly matches the imager so light strikes the sensor directly to ensure rich, accurate colors and edge-to-edge sharpness. Its 3x ED Glass zoom lens covers the range most frequently used in everyday photography and weighs just 7.5 ounces, offering users an extremely dynamic, portable everyday-use zoom. Close-ups as near as 9.84 inches (0.25 m) are also possible throughout the zoom range.
The E-410 two-lens outfit adds the Zuiko Digital ED 40-150mm f4.0-5.6 (80-300mm equivalent) Lens, which provides users with greater telephoto power for far-away shots in a compact size. This telephoto lens is smaller than many standard zoom lens at 2.6 inch diameter x 2.8 inch length and a weight of 8.8 ounces - a real benefit for anyone who wants to pack a powerful zoom lens without taking up much space. It also has great close focusing abilities, and is able to capture a subject up-close from a distance of 31.5 inches (.8m). Consumers won’t break the bank to get this great focal flexibility. For a mere $100.00, the two-lens kit includes the Zuiko Digital ED 40-150MM telephoto zoom lens – a $279.00 value!
Both lenses are exceptionally compact, allowing unimpeded mobility. They are sized for comfortable handling and designed for maximum image quality at an excellent price. Most important, these new lenses have the world-renowned ED lenses that deliver stunning high-quality images.
All E-Series cameras support the Four-Thirds Standard whereby Olympus and various other manufacturers produce high-quality Four-Thirds-compliant lenses and accessories that are specifically designed for digital SLR image capture. Because the E-410 is part of the Olympus E-System, it is compatible with a large and growing range of Olympus E-System accessories to further enhance personal shooting styles and applications. This includes the full line-up of Zuiko Digital Specific lenses and flashes.
Easy-to-Use, Easy-to-Handle Light and Ergonomic Design
While the E-410 includes a full range of manual control options to customize your creativity, it also has 30 shooting modes designed to provide the ideal settings for a variety of shooting situations automatically. These include Digital Image Stabilization, Night Scene, Fireworks, Beach and Snow, and Candle Light to name a few, as well as an xD Panorama mode (for use with Olympus xD-Picture Cards). Users also benefit from special color modes and the possibility to apply a variety of Black & White filters.
A new high-power rechargeable battery is included with the E-410 so that users can keep shooting for extended periods. Accepting both CompactFlash Type I & II, Microdrives, and xD-Picture Cards, the camera provides a choice of data storage options for enhanced flexibility, and it is possible to transfer image files from one card to the other right inside the camera.
US Pricing / Product Configurations
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples’ lives every day. These include:
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