SECAUCUS, NJ (January 25, 2011) – Panasonic today introduces the LUMIX DMC-TS3, specifically designed for active users who want to capture high-quality photos and 1920 x 1080 full-High Definition videos, incorporating a powerful rugged design and new outdoor-friendly features, such as a built-in GPS function, a compass, altimeter and barometer. The new 12.1-megapixel LUMIX TS3 further strengthens its toughness, when compared to its LUMIX TS2 predecessor, and is now waterproof to approximately 40 feet (12m)*1; shockproof to approximately 6.6 feet (2m) *2; freezeproof to 14ºF (-10 degrees C); and dustproof*1.
The Panasonic LUMIX TS3 also features the new Panasonic 3D Photo mode, which produces a realistic 3D photo by taking 20 consecutive photos and overlays the two best to create a 3D image that can then be played on a Panasonic VIERA 3D HDTV. The format of 3D images is compatible with MPO, and can also be played back on other MPO-compatible equipment such as a televisions, digital photo frames and printers. Panasonic also adds the LUMIX Image Uploader, for seamless and instant sharing via Facebook (for digital photos) or YouTube (for videos). Users can checkmark the photo or video files they want to share, connect it to a PC with the included USB cable or by inserting the SD Memory Card directly into the PC’s SD Card slot, and then the uploading automatically launches with an easy-to-follow menu option.
“The LUMIX TS3 is Panasonic’s ‘take anywhere’ digital camera – whether it is for carefree, everyday shooting with its easy-to-use features, high-quality lens and video capabilities, or for the active user who will appreciate the rugged design in any season – for activities such as hiking, skiing, camping, diving, snorkeling,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “Last year’s LUMIX TS2 was a highly-regarded rugged camera and with the TS3, we just built on its success with new features, like GPS, a compass, altimeter and barometer, making this the ultimate camera for the outdoor user.”
The Panasonic LUMIX TS3 features a 28mm wide-angle LEICA DC VARIO-ELMAR lens, complete with a folded optics design. With an optical zoom up to 4.6x, the LUMIX TS3 works even while shooting video – giving the user the flexibility for a variety of different scenes – especially underwater, where movement is often restricted and the angle of view becomes important for composing shots. Thanks to the newly incorporated Intelligent Resolution technology, the Intelligent Zoom is available and extends the zoom to 6x equivalent.
Empowered by a newly developed 12.1-megapixel Hi-Speed CCD sensor, the LUMIX TS3 is compatible with high-speed, large-capacity signal processing required for 1920 x 1080 full-HD AVCHD video recording and high speed continuous shooting. The advanced image processor, the Venus Engine FHD, powers Panasonic’s Intelligent Resolution and the Sonic Speed AF, allows for a shutter release time lag as short as approximately 0.005 second.