Features Leica 24mm lens and built-in GPS Functions
SECAUCUS, NJ (January 25, 2011) – Panasonic today introduced the LUMIX DMC-ZS10 as the newest member of its acclaimed LUMIX ZS-Series of digital cameras that has won worldwide popularity for its versatile lens from ultra wide-angle to long zoom. The LUMIX ZS10 continues its versatility with a 24mm ultra-wide-angle and powerful 16x optical zoom LEICA DC VARIO-ELMAR lens – and it features full-High Definition 1920x1080 video recording capability, a newly-adopted large 3.0-inch, 460,000-dot Smart Touch Intelligent LCD – which allows for Touch Zoom, Touch Auto Focus (AF), Touch Shutter, and Touch Playback. The LUMIX ZS10 also features a built-in GPS (Global Positioning System) function allowing geotagged images to be pinpointed via online maps and easily shared with friends and families.
“With the introduction of the LUMIX ZS10, Panasonic expects to continue to lead the market in long zoom digital cameras, as this very advanced digital camera not only offers a 16x optical zoom, but with an even wider 24mm Leica lens, this is a truly robust digital camera for both still photos and full HD 1080 videos,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “With new features such as touch-screen operation and even a 3D photo mode, Panasonic continues to pack the ZS10 with innovative features for capturing high-quality photos and videos, which can be easily shared with family and friends using the new LUMIX Image Uploader feature.”
The Panasonic LUMIX ZS10 also features the new Panasonic 3D Photo mode, which produces a realistic 3D photo by taking 20 consecutive photos and overlaying the two best images which provide a 3D image that can then be played on a Panasonic VIERA 3D HDTV. The format of the 3D image is compatible with MPO, and can also be played back on other MPO-compatible equipment such as a televisions, digital photo frame and printers. Panasonic also adds the LUMIX Image Uploader for seamless and instant sharing via Facebook (for digital photos) or YouTube (for videos). Users can checkmark the photo or video files they want to share, connect it to a PC with the included USB cable or by inserting the SD Memory Card directly into the PC’s SD Card slot, and then the uploading automatically launches with an easy-to-follow menu option.
Using the touch-screen, once locked on the subject, the LUMIX ZS10 tracks the subject with the AF tracking function even if it moves. With the Intelligent Scene Selector in the iA mode, the LUMIX ZS10 automatically switches to the appropriate mode according to the subject touched. For example, a touch on a human face switches to the portrait mode and a touch on the background or a landscape changes to the Scenery mode, while a touch on the subject close in the foreground changes to Macro mode. All menu settings are now available with touch control. The touch-screen operation excels not only for shooting, but also in playback, allowing the user to drag the images across the screen with a finger and browse the collection of photos as though flipping the pages of a book.
Newly adopted 14.1-megapixel MOS sensor and the advanced image processor Venus Engine FHD feature high speed, high sensitivity image recording to realize 1920x1080 full-HD movie recording and high speed burst shooting in high picture quality. It also compiles the Intelligent Resolution technology to perform optimum signal processing to give the entire image outstandingly natural clearness with fine details. The powerful 16x optical zoom – available while shooting videos – increases its power to 21x equivalent with the Intelligent Zoom function, taking advantage of Intelligent Resolution technology. The Sonic Speed AF also boasts approximately 49% higher speed compared to its LUMIX ZS7 predecessor.