Monday, September 10, 2012
Pentax Expands Q-System
With 12.4-megapixel Q10 interchangeable lens camera
The super-compact and ultra-lightweight PENTAX Q10, barely larger than a deck of cards, offers digital-SLR-quality photography for photographers of all levels. Based on the popular PENTAX Q (launched in August 2011) – the world's smallest, lightest digital interchangeable lens camera* – the Q10 features a newly adopted CMOS image sensor and an upgraded algorithm to provide users with improved performance, including higher quality images and faster autofocus (AF) operation.
In addition, the new Q10 retains all the creative features of its predecessor – including the bokeh control function to create a defocused effect typical of an SLR camera, and the Smart Effect modes to apply various built-in filters with a simple turn of the dial – allowing photographers to easily express their creativity. While its overall exterior design closely resembles the PENTAX Q, which was designed as a miniature version of a full-scale digital SLR camera, the PENTAX Q10 provides several upgrades in its body design, such as an improved grip for a more stable hold of the camera and attractive color options.
"Not only does the new PENTAX Q10 have a tiny footprint but it packs a powerful punch when it comes to picture taking, especially when compared to any smart phone or digital point-and-shoot camera," explains John Carlson, Sr. Manager of Sales and Marketing, PENTAX. "With the availability of a K-Mount adapter for the PENTAX Q-series of cameras, we have extended this camera category to fulfill endless photographic possibilities for Q users, who can now use any one of 25 million PENTAX K-mount lenses with their Q system**."
Introduced along with the Q10 is the new super-compact and lightweight Q-Mount PENTAX 06 Telephoto Zoom lens. This high performance, interchangeable zoom lens features an F2.8 maximum aperture throughout its entire 15-45mm zoom range and is designed for exclusive use with the PENTAX Q-Mount line of digital cameras. When mounted on a PENTAX Q-mount digital camera body, it covers focal lengths from 83mm medium telephoto to 249mm telephoto (equivalent 35mm format) ideal for portraits, sports events and landscape photography.
Also available is the new Adapter Q for K-mount lenses – a lens mount adapter that makes it possible to use PENTAX K-mount lenses on PENTAX Q series cameras. By using this adapter to attach any K-mount lens onto a PENTAX Q series camera, the focal length of the lens is extended by approximately 5.5 times in the 35mm format. For example, the extension in focal length results in the ability to use the smc PENTAX-DA* 300mm F4 ED[IF] SDM telephoto lens as a 1650mm super-telephoto lens, (35mm equivalent) making it ideal for photographing celestial bodies and very distant scenery.
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