Tuesday, September 26, 2006
PHOTOKINA: Kodak Introduces Enhanced Portra Color Negative Films
ROCHESTER, NY, and COLOGNE, Germany, September 26 – In a move that underscores its ongoing support of the professional photography market, Eastman Kodak Company today introduced enhanced versions of its iconic KODAK PROFESSIONAL PORTRA color negative film family, comprising 160 VC, 160 NC, 400 VC and 400 NC film. These films help professional photographers create stunning images with finer grain, spectacular skin tones, and improved scanning performance for greater enlargement capability. Plus, PORTRA 160VC and PORTRA 400VC films now provide a more ideal combination of higher color saturation and lower contrast for optimal performance in high-color applications. Kodak unveiled the films, along with images taken with them by world-renowned photographers, today at Photokina, a worldwide imaging trade show and exposition, in Cologne, Germany.
“More than two-thirds of professional photographers today mix film and digital when shooting, depending on the job at hand and the desired end result they want to achieve,” said Mary Jane Hellyar, President, Film and Photofinishing Group and Senior Vice President, Eastman Kodak Company. “Our commitment is to make sure they have the best tools for the job. The innovations we are introducing in our new PORTRA films help ensure that photographers, whether shooting at a wedding, in the studio, on a fashion shoot, or for nature/landscapes, achieve the most truthful, impactful result.”
Features of the new PORTRA Film include:
Finer Grain: New Micro-Structure Optimized T-GRAIN® Emulsions now enable PORTRA Films to deliver finer grain than ever before.
“Due to the superior grain and latitude of the new PORTRA films, I am able to use available light in more extreme situations without compromising the quality my clients and I demand,” said Chris Usher, a renowned internationally published photojournalist whose documentation of behind the scenes moments at the White House, “Behind the Velvet Rope,” is currently touring as an exhibition. “Whether shooting at a small county fair in the middle of the day, a rodeo at night, the majestic splendor of Niagara Falls through the mist or everyday people going about their lives, I can rely on PORTRA Film with confidence. The images, in detail and color, are the next best thing to being there.”
McDonald and Usher will join professional photographers Renate Forster and Frederic Lagrange at a panel at Photokina to discuss their experiences with PORTRA Film, as well as how film fits into their work and photography. Visitors to Photokina can join these panels, held:
Wednesday, September 27: 10:00 - 11:30 a.m. and 2:00 - 3:30 p.m.; Kristallsaal room, section 3: Entrance West, 3rd floor
The new KODAK PROFESSIONAL PORTRA films will be available worldwide on a stock-turnover basis beginning in Q4 2006.
About Eastman Kodak Company
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