Las Vegas – Jan 9, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today the launch of a new range of Wi-Fi enabled travel zoom cameras. The WB850F, WB150F, and ST200F cameras enhance the advanced optical zoom and image quality that the WB line of cameras are known for, with Wi-Fi capability to facilitate sharing and saving images – wherever users are in the world. Housed in compact, light and durable bodies, the new zoom series from Samsung make the perfect travel companions.
Samsung's innovative new SMART Wi-Fi technology aims to change the way consumers take pictures, share and store them. With the new Samsung SMART long-zoom cameras, users no longer have to worry about unearthing a tangle of cables to transfer their images over to their hard drive by using the Auto Backup function. They can also take advantage of integrated free storage space from Samsung's AllShare Play and Microsoft® Sky Drive® to make their photo accessible anywhere.
Of course, one of the best parts of discovering new places and cultures is sharing experiences with friends and family back home. With the Wi-Fi capability of the new Samsung SMART long-zoom cameras, sharing is quicker and easier than ever. From any Wi-Fi hotspot, users can email photos or share them on social networks such as Facebook and Picasa or post videos to YouTube in a few simple steps. The WB850F also uses GPS features and Live Landmark to enhance the user's journeys, enabling them to download maps and find out information on nearby locations with the touch of a button. The camera's Digital Compass can also give users their location and tell them how far they are from certain locations, while the MapView function allows users to download maps and use their camera to help explore new cities.
Similar to their WB predecessors, the WB850F, WB150F and ST200F make it easy to capture incredible detail through their zoom lenses, making it simple to get up-close shots that were once out of reach. The WB850F features a 21x optical zoom – Samsung's best yet. The WB150F features an impressive 18x optical super zoom and the ST200F includes a 10x optical zoom lens. In order to capture the detail at its best, all travel zoom models feature upwards of 12 Megapixel sensors (16.2 Megapixels on the WB850F and 14.2 Megapixels on the WB150F). The WB850F also features pioneering BSI CMOS sensor technology to reduce image noise and distortion, even in low light conditions. This crystal-clear detail can then be experienced in all its clarity on the 3.0" VGA AMOLED screen featured on both models.
"Taking photographs and sharing them with friends and family is one of the most enjoyable aspects of travelling," said Mr. Myoung Sup Han, senior vice president and head of the digital imaging business at Samsung Electronics. "It's about more than simply capturing memories – it's an integral part of the experience itself. Listening to our customers, we discovered that being able to conserve memory and share images instantly was what was missing from the high-quality cameras that they trust. With this in mind, we added ground-breaking Wi-Fi functions to our travel zoom series, building on the brilliant image quality that high-quality sensors and zoom lenses provide with the ability to store and share like never before."