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Tuesday, January 4, 2011

Samsung SH100


Compact Wi-Fi enabled camera

CES, Las Vegas – January 4, 2011 - Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today the launch of the new SH100, a compact Wi-Fi enabled camera that delivers great shots that you can share over the internet and social networks with your friends and family, from wherever you are in the world. The SH100 is set to be Samsung’s leading fully connected camera in 2011, building on the success of the company’s wirelessly connected cameras to date and allowing Samsung to take a dominant position within this growing market.

“At Samsung, we are always striving to innovate and you can see this in every product we release,” said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. “From our in-depth consumer research, we know that younger users have different needs from their digital camera. They don’t want to wait until they get home to share their favorite moments with their friends, they want to be able to do this instantly from wherever they are. The SH100 gives young people the chance to bring their world closer, by drawing on Samsung’s technological strength to deliver total connectivity in a compact camera, at an accessible price. Through the SH100, we hope to provide the best product for people looking for ultimate connectivity from their camera, and strengthen Samsung’s leadership in the compact camera category.”

Experience the Convenience
The SH100 uses built in Wi-Fi capability to deliver unique new experiences for all camera users. By selecting the PC Auto Back-up function, your camera will automatically find your PC and download the latest photos onto it, even if the PC is turned off. This feature is compatible with the Wake-on-LAN (WoL) system which many modern home PCs are already equipped with.

Innovation in Control Helps you Capture the Moment
The Wi-Fi capability on the SH100 also allows you to use your smartphone as a remote control and viewing device for your camera. If you’re shooting over a crowd at a concert, you can enable the Remote Viewfinder function, meaning that you can hold your camera high over your head while you see a preview of the picture in real time on your phone screen. It’s also ideal for taking self shots as you can zoom in and out using the 5x optical zoom, and access basic menu functions including parameters and shooting modes. When you’re happy with the shot, you can operate the shutter remotely too, and the camera will record the GPS information for photo geo-tagging.

Seamlessly Simple
Samsung has also used its strength in the smartphone market to develop a new Smart Access user interface (UI) for all of its new compact cameras. The touch based UI works in the same quick, intuitive way as many smartphones. Advanced functions, such as sharing content wirelessly, can be done simply by a few touches of the buttons on the large, clear 3” LCD screen. The Smart Access UI enables users to drag, click and control ‘app-style’ icons, easily flip through photos, and control a range of the camera’s features.

The Heart of your Digital Home
The SH100 features Samsung AllShare, which uses DLNA technology to allow you to connect to your HDTV and stream content wirelessly. For instance, when you get home from a concert, you can now watch the videos of your favorite songs instantly on your TV.


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