The Sigma SD1 Merrill keeps the best image quality of the Sigma SD1, which has a unique identity, but comes with a substantially revised price. Although some of the manufacturing methods have been enhanced, the performance and characteristics of the sensor itself have not changed. There is nothing more pleasurable for us than enabling our valued customers to experience the Sigma SD1 Merrill in person, as a digital SLR camera of a new era which inspires photographers' inner artistic sensitivity, providing "high image quality" and changing current perceptions of what is possible.
On the other hand, we fully understand that it is not acceptable to current Sigma SD1 users that a new product with exactly the same specifications as their camera is being released with a substantially revised price a year later. After all, those customers committed to purchasing the Sigma SD1 with great expectations.
During this period, we have seriously considered how we can express our appreciation for our Sigma SD1 customers. Currently, we have a plan to offer a support program for current Sigma SD1 owners. This support program will provide points that can be exchanged for our products. This program is expected to be valid after the release of Sigma SD1 Merrill and it will last until the end of this year, 2012. It will be applicable for all Sigma products including both current and new products to be released this year. More details will be available soon; we appreciate your kind understanding as we finalize this program.
We would like to once again express our appreciation to current Sigma SD1 owners, and other customers who are looking forward to our next DSLR camera, for your loyal patronage to Sigma. We will continue doing our best with the aim to design and manufacture ideal photographic equipment that inspires the artistic hearts of photographers everywhere. We sincerely value your continued support.
Sigma Corporation of America will soon contact current Sigma SD1 owners in the United States to discuss the support program and the redemption of points with the company as a result of this pricing change. In the meantime, SD1 owners in the United States may contact Director of Marketing Christine Moossmann by emailing Cmoossmann@sigmaphoto.com with questions or concerns about this announcement.
About Sigma Corporation
For more than 50 years, Sigma Corporation's expertise and innovation has driven the company's core philosophy of "knowledge, plus experience, plus imagination," with an emphasis on producing high-quality, high-performance photographic technology at moderate prices. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 40 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Panasonic and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. For information, please visit www.sigmaphoto.com.