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Tuesday, February 8, 2011

Sigma Updates Lenses

Lenses incorporate weather-resistant design

RONKONKOMA, NY, Feb. 8, 2011 – Sigma Corporation of America (www.sigmaphoto.com), a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, has announced the pricing and availability for three lenses that incorporate the company’s new, weather-resistant design.
The Sigma APO 120-300mm F2.8 EX DG OS HSM and APO MACRO 150mm F2.8 EX DG OS HSM were first introduced at Photokina in September 2010. Those lenses will be available for purchase in late February and the end of March for the U.S. manufacturer’s suggested retail price (MSRP) of $4,700 and $1,600, respectively.  In April, they will be joined by a weather-resistant update to another old favorite, the 12-24mm F4.5-5.6 II DG HSM, for the U.S. MSRP of $1,400. All lenses will be released in Nikon and Canon mounts first, and will be available in Sigma, Pentax and Sony mounts shortly thereafter.
“We’ve updated these popular lenses with our latest technology and design, while maintaining their compact size,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “The 120-300mm and the 150mm are now optically stabilized (OS), and all three lenses contain our new, weather-resistant design, which will offer protection from water and dust. These are fantastic upgrades to already-great lenses.”
In addition to sharing the pricing and availability of these three lenses, Sigma Corporation has also revealed plans for its DP2x, APO 50-150mm F2.8 EX DC OS HSM, and MACRO 105mm F2.8 EX DG OS HSM. The DP2x is a successor to the DP2 that will now include Analog Front End (AFE) and high speed auto focus, and the new 50-150mm will replace its predecessor and offer Sigma’s proprietary OS technology. The new Macro 105mm is an upgrade that includes the company’s Hyper Sonic Motor (HSM) and OS technologies, as well as the new, weather-resistant design. Pricing and availability for these products have not yet been announced.
In the meantime, Sigma is sharing more details about the three new, weather-resistant lenses that will be available in the coming months:
• Sigma’s new 12-24mm F4.5-5.6 II DG HSM is an update to the 12-24mm F4.5-5.6 EX DG ASP HSM, which has been a photographer favorite since it was first introduced in 2002. Revisions to the lens include the weather-resistant design, as well as the inclusion of one Special Low Dispersion (SLD) glass element and four of the company’s new “F” Low Dispersion FLD glass elements to compensate for color aberration and provide high image quality. FLD glass is the highest level, low dispersion glass available with extremely high light transmission and performance equal to fluorite glass.

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