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Thursday, August 27, 2009

Sony α550 and α500


DSLRs deliver low-Light performance, fast shooting speeds

The Quick Auto Focus Live View has been developed with Face Detection technology to help you get the best shot by recognizing and adjusting for faces. It is the world’s first Face Detection system to work with fast, high-precision “phase detection” Auto Focus. By tracking up to eight faces, this system can prioritize auto focus points on a face, and optimize exposure and white balance for beautiful portraits.

These are Sony’s first DSLR cameras that include Smile ShutterTM technology in Live View, which takes the shot when your subject smiles. It works with Quick Auto Focus Live View to capture spontaneous moments.

Image stabilization helps take blur-free shots by compensating for camera shake. Typical DSLR systems build image stabilization into selected lenses only. SteadyShot INSIDE™ image stabilization is built into the camera body itself. Blur will also be reduced with every A-mount lens, including macro and wide aperture standard zoom lenses, with an effect equivalent to shutter speeds faster by 2.5 to 4 stops.

To make the benefits of macro photography easier and more accessible, Sony is making available at retail the DT 30mm F/2.8 (model SAL30M28) macro lens.  It captures intricate close-ups, which is difficult to achieve with standard lenses and is only compatible with APS-C format DSLRs.

Memory Cards

For higher capacity storage with greater connectivity and faster transfer speeds, the new DSLRs are compatible with Sony’s newest 32GB Memory Stick PRO-HG Duo™ HX media. The HX series card is designed to deliver optimal read and write speeds for a growing number of products that require high-bandwidth memory in order to capture and store large data files.

Using the HX series media, Sony α (alpha) DSLR users can confidently enjoy advanced features such as continuous-shooting photography and realize higher transfer rates of large capacity files to their compatible PC (via supplied USB adapter).  For example with the α550 model, approximately 1500 14-megapixel photos shot in the JPEG+RAW mode can be transferred to a compatible PC in approximately 26 minutes (HX series media sold separately).

The new cameras include dedicated slots for high-capacity Memory Stick PRO Duo™, Memory Stick PRO-HG Duo™, HX series and SD/SDHC media (all sold separately).

Pricing and Availability

The α550 (model DSLR-A550) and α500 (model DSLR-A500), which come with the camera body only, will cost about $950 and $750 respectively. The α550L and α500L, which come with the camera body and 18-55 kit lens, will cost about $1050 and $850, respectively. The SAL30M28 macro lens will be available for about $200.

The cameras, lens and a range of accessories will be available in October at Sony Style® retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.


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