Wednesday, January 5, 2011
Advanced features at affordable prices
LAS VEGAS (CES Booth #14200), Jan. 5, 2011—Never before has innovation, style and the most advanced technologies come together at affordable price points than with today’s introduction of several new Sony® Cyber-shot® digital still camera models starting at about $110.
Sony today announced new models in its W, H and T-series Cyber-shot lines including models DSC-W510, DSC-W530, DSC-W560 and DSC-W570–some of its most affordable, full-featured point-and-shoot cameras to date. The all new W-series models feature Sweep Panorama™ mode, plus a variety of Sony innovations. These include SteadyShot® image stabilization that reduces blur, iAuto mode that automatically optimizes camera settings plus Face Detection and Smile Shutter™ technology, making it easy and affordable to get the best shot. W-series prices range from about $110 to about $180.
Sony also introduced a fresh, sleek addition to its world-class all-touch-screen T-series cameras (DSC-T110) that combines the must-have design factor with all the cutting-edge features the in-crowd demands. Starting with the entry-level 16.1-megapixel DSC-T110 with a CCD sensor, the T-models feature a three-inch LCD with touch screen, Sweep Panorama mode and 720p HD movie capture. The Cyber-shot DSC-T110 camera will be available at about $230.
“For the first time, consumers will see advanced technology features like Sweep Panorama mode, HD video capture and bright, wide-angle lenses integrated into models across the Cyber-shot line at some of the most affordable price points,” said Kelly Davis, director of the Digital Imaging business at Sony Electronics.
Sony also introduces a new 10x optical zoom Cyber-shot camera (model DSC-H70). With a 16.1-megapixel CCD sensor, it has the innovative Sweep Panorama feature, 720p HD movie recording, Optical SteadyShot™ image stabilization and a 25mm wide lens. The DSC-H70 will run about $230.
Innovative Sweep Panorama™ Technology
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