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Wednesday, June 8, 2011

Sony NEX-C3


Features 16.2 megapixels, HD video and friendly interface

DIEGO, June 8, 2011 – Sony's new α NEX-C3 is the world's smallest, lightest interchangeable lens camera with an APS-C sized sensor. Offered in a range of stylish colors, the NEX-C3 brings the promise of DSLR-quality photography to the millions of consumers looking to take professional-looking photos without the size and bulk of traditional DSLR cameras.

The NEX-C3 features an attractive new body design that combines a satisfyingly solid metal top casing with an easy-to-use streamlined grip shape.  Reducing the size of its internal circuitry visibly shrinks the camera's size and achieves a body weight of just 225g (approximately 8 ounces) – nearly six percent lighter than its predecessor, the NEX-3 camera. Image quality, functionality and usability of the NEX-C3 camera also surpass that of the NEX-3 model.

The resolution of the camera's large Exmor™ APS HD CMOS sensor is boosted to 16.2 effective megapixels, capturing stills and 720p HD video with breath-taking clarity. The large, DSLR-sized sensor also lets users produce pro-quality background defocus effects, whether shooting HD video or stills.

"Building on the success of last year's α NEX launch, the new NEX-C3 model takes the idea of 'small camera body, SLR-quality photos' to a whole new level," said Kristen Elder, director of the alpha digital imaging business at Sony.  "This camera's brand new, large CMOS sensor and user-friendly interface will allow all photographers, regardless of experience level, to produce unique, custom-styled photographs. The NEX-C3 is a perfect combination of design, performance and creativity that fits a wide range of activities and shooting styles."

Photo Creativity

The intuitive new Photo Creativity interface on the NEX-C3 camera puts sophisticated controls within easy reach, whether users are shooting stills or HD Video.   Technical terms like 'aperture', 'exposure value' and 'white balance' are replaced with the friendlier and more intuitive 'background defocus', 'brightness' and 'color', allowing users to easily create custom-styled photographs. A traditional interface with Aperture/Shutter Priority, Manual and custom functions is always available for experienced users, along with highly customizable soft-keys for programming direct access to important controls.

With the NEX-C3 camera, users don't need to dig into confusing menu options or guess their effect on a composition. They just need to turn the camera's rear-mounted control wheel and instantly see the effect of their settings previewed on screen. Also, two or more different settings can be combined to create more sophisticated creative effects.


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