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Wednesday, June 8, 2011

Sony NEX-C3


Features 16.2 megapixels, HD video and friendly interface

A new in-camera 'Picture Effect' setting lets users add extra impact to stills or HD video during shooting, without the worry of editing images afterwards. 'Picture Effect' options include Partial Color, Retro Photo, Pop Color, High Contrast Monochrome, Posterization, High-key and Toy Camera. There's also a 'Soft Skin' effect that removes wrinkles and blemishes from portrait subjects.

Tilting for comfortable viewing at any angle, the high contrast 3-inch (measured diagonally) Xtra Fine LCD features TruBlack screen technology for high-contrast images with rich, deep blacks. This is an ideal way to compose shots and judge the effect of adjusting picture settings, even when viewing outdoors in bright sunlight.

Long-Lasting Battery

The NEX-C3 works more efficiently to capture amazing images and HD video between battery charges. Improved energy efficiency boosts battery life to a generous 400 still shots between charges – a more than 20 percent increase from the both the NEX-5 and NEX-3 cameras.

Multi-Shot Imaging Technologies

Sony's Advanced multi-shot technologies further broaden the possibilities of the NEX-C3 camera. 3D Sweep Panorama™ mode captures extra-wide images that can be viewed in 3D on a 3D television with compatible 3D glasses. Auto HDR "stacks" a high-speed burst of three successive exposures to capture extreme shadow and highlight details in a single frame. Similarly, Handheld Twilight and Anti-Motion Blur modes automatically combine six exposures to capture smooth, low-noise images. This avoids hand-blur and subject-blur when shooting in available light.

New E-mount 30mm Macro Lens and Other Compatible Accessories

The versatility of the α E-mount compact camera system grows with new style-matched accessories to expand shooting possibilities even further.

Joining the range of E-mount interchangeable lenses, the SEL30M35 is currently the world's lightest life-size macro lens (approx 4.9 ounces) for interchangeable-lens cameras. This high-quality 30mm F3.5 macro lens features a 1:1 magnification ratio and minimum working distance of just 0.95 inches (2.4 cm), making it ideal for capturing detail-packed close-ups of small subjects like flowers and insects. Despite its extremely compact size, the SEL30M35 employs one ED glass and three aspherical lens elements for excellent optical performance, with minimized aberration and very high edge-to-edge sharpness and contrast. It also offers smooth, quiet autofocus operation whether shooting stills or HD video. The macro lens is supplied with a matching lens hood.

Also available as an option, the new HVL-F20S is a style-matching flash that clips onto the Smart Accessory Terminal of NEX-C3 and other E-mount cameras. Powered directly by the camera, the flash requires no batteries, making it ultra-compact and light weight for traveling. With a generous GN20 (50mm, at ISO 100, m) flash power rating and adjustable head, it's ideal for creating natural fill-in and bounce flash effects with portraits and everyday shooting subjects.


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