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Tuesday, January 5, 2010

WD Introduces New My Book External Drive


Features SuperSpeed USB 3.0 interface

LAKE FOREST, Calif., Jan. 5 /PRNewswire-FirstCall/ -- WD® (NYSE: WDC), the world's leader in external storage solutions, today introduced its fastest My Book® external hard drive ever -- the new My Book 3.0 desktop external drives are among the first devices certified with the SuperSpeed USB 3.0 interface. With an interface that's up to 10 times faster than the previous-generation USB 2.0 interface, the high-performance My Book 3.0 drive significantly reduces the time it takes to open and save large files.

Offered standalone, or in a kit that includes a USB 3.0 PCIe (gen2) adapter card, the 1 TB My Book 3.0 drive is available now at select retailers and shopwd.com. The 2 TB model is expected later this week.

The SuperSpeed USB 3.0 interface on My Book 3.0 drives provides transfer rates(1) of up to 5 gigabits-per-second, allowing users to open and save files up to 4.7 times faster than USB 2.0.  The new My Book 3.0 drive is compliant with the USB-IF SuperSpeed USB 3.0 standard to provide compatibility with other USB 3.0 and USB 2.0 products. SuperSpeed USB 3.0 is backwards compatible with USB 2.0 and USB 1.1.

Market research firm In-Stat expects the worldwide market for SuperSpeed USB 3.0 to reach over 1 billion units in 2013, representing over 25 percent of the market by 2013 (Sept. 2009).

"Consumers no longer have to wait for technology to keep up with their ideas. With the new super speed My Book 3.0 drives, consumers have the speed they need for resource-intensive video editing, animation, and graphic design applications," said Dale Pistilli, vice president of marketing for WD's branded products group.

Price and Availability

The new My Book 3.0 drives have 1 TB capacity and a 2-year limited warranty. My Book 3.0 drives are available now at select retailers and online at shopwd.com. MSRP for the My Book 3.0 drive 1 TB is $179.99 USD. MSRP for the My Book 3.0 drive in a kit that includes a USB 3.0 PCIe (gen2) adapter card is $199.99 USD. The 2 TB My Book 3.0 drive is expected later this week.

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