Tuesday, July 7, 2009
Get Into The Stock Market
With more Outdoor Photographer readers looking to sell images in the face of an increasingly fragmented marketplace, there are some tremendous opportunities opening up
I built a gallery, print center, classroom and office in Seattle, a base of operations. Next, I secured funding from Microsoft, Canon and Conservation International for Art Wolfe’s Travels to the Edge, a public television series. I knew I’d reach more people with a single episode of the show than I had so far with 60 books. The show outstripped our expectations; it was viewed by 33 million viewers in the first season and broadcast 90,000 times across the United States. Stations in Europe, China, Japan, Canada and the Middle East picked it up, as well.
With the help of the photo website builder liveBooks and Girvin, a leading branding and graphic design firm, we recast our image and created a website to support all our initiatives. With our website in place, we turned our attention to reclaiming stock from the ruins left by the large stock agencies. With new platforms and models appearing every day, we saw a way to declare our independence and multiply our revenue.
Instead of accepting images from their photographers, they purchase entire collections, thus diluting the work of their current photographers. Getty licensed so few of my images that I stopped submitting new work five years ago. The best work of my career has been sitting on hard drives, unseen.
As they engulf and devour collections, the brands built by the small companies vaporize, destroying the position the original owners so carefully built. You could visualize the kind of imagery you could expect from Tony Stone or Photonica. Describe what characterizes a Getty image. I rest my case.
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