Saturday, December 1, 2007
An estimated 80,000 images are licensed for publication each day, with the stock-photo industry making sales of about $2 billion per year. Here‚’s a primer on how to market your images as stock.
Pricing is one of the most difficult areas of your photo business. Prices are often dictated by the industry using your image. If it’s based on a guideline for submissions that you requested, the price usually will be stated in the packet that they send you.
The Internet has been a growing part of my business. In the first few years, it produced less than five percent of my income. Today, it’s an important source of my revenue and undoubtedly an indispensable tool to building one's business. Don’t underestimate its potential.
As your library of images grows, you may consider using stock agencies to help broaden the scope of the markets that you can reach. There are some positives and negatives here. The number-one positive is the ability to make sales in markets you’d never reach by yourself. Also, of almost equal importance, is that agencies do the marketing work for you.
What we’ve addressed in this article is enough to get you started in the stock-photo business. I firmly believe that if you’re willing to put enough effort into this venture, you can earn a living. Furthermore, if you have good images and you’re willing to be a great marketer, the sky is the limit!
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