Tuesday, December 2, 2008
Web Optimization, Part I
Determine your audience and size your photos correctly for the Internet
In the first part of our Web Optimization series, we’ll look at determining the audience and the target use of the images, as well as how to establish the proper size for files.
Audience & Target Use
Once you have a photograph that’s ready to be placed online, consider your audience and identify the target use of your photograph. Evaluating who will view your photography and how your audience might use your online images will drive file preparation choices, including files size, sharpening, presentation and watermarking. These basic considerations will make the world of difference to your viewers and enable you to make the greatest impact on them.
Questions to consider include: Will your primary audience critically evaluate your work, such as for an online portfolio review? Will they glance at it quickly, evaluating general impact, such as might be the case with a photo editor reviewing a large set of photographs? Will they forward your work to others as might be the case with fans of your photography?
Recognizing your audience and understanding how they’re likely to use your online photographs will enable you to optimally prepare your image files.
Page 1 of 2
Get 11 Issues of Outdoor Photographer for only $14.97!
That's 77% off the cover price!