Monday, September 2, 2013
Use Color For Impact
Color triggers psychological responses, emotions, feelings of calm, anger and serenity
Color triggers psychological responses, emotions, feelings of calm, anger and serenity. It also draws the eye to specific locations within an image. Colors can be soft and muted or bold, vivid, intense and saturated. They fall into spectrums that soothe the mind or create movement and calamity. The strategic use of color is critical to the mood, feeling and impact of an image. It can make up a small part of the composition or the entire photograph. Color is universal and needs no language to be understood. Think of a STOP sign. Whether you drive in an English-speaking country and it reads STOP or in a Spanish-speaking country and it reads ALTO, the striking red octagon shape of the sign leaves no doubt to what you're required to do.
Colors fall into families, one being warmth. The warm tone family consists of reds, yellows and oranges while cool ones are blues, greens and purples. Warm tones give the illusion of coming forward in an image, while cool tones recede. This is most evidenced when a photo is made up of two colors that fall on the opposite sides of a color wheel. Think of a fall-colored yellow aspen set against a deep-blue sky. The bold yellow tree seems to pop off the page while the sky takes a back seat in the distance. Yellow and blue are opposites as are red/cyan and magenta/green.
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