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Alpha DSLRs
Revolutionary advantage
Sony's amazing translucent mirror technology gives Alpha DSLRs incredible speed and precision for ultimate creative capabilities

Alpha NEX Cameras
Ingeniously compact
NEX cameras redefine what's possible with a small, interchangeable lens system featuring a large, APS-C image sensor

Alpha NEX Camcorder
Stunning pro video
NEX interchangeable lens camcorders let you record full 1080 HD video with superb stereo sound, as well as multi-megapixel stills

DSLR Lenses
Superior optics
Sony A-mount lenses offer an expansive range of options—from ultra wide to super telephoto—for crystal-clear images from every photo opportunity

NEX Lenses
Ultra-compact glass
Specially designed to compliment the compact NEX system cameras, the Sony E-mount line continues to expand with options from wide to tele, plus special effects

Alpha Accessories
Perfect together
Complete your Sony system with dedicated accessories including advanced flash, stereo microphones, and unique options like a 5-inch portable monitor, perfect for video

Sony Alpha

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