Sony α NEX-6

Features include 16.1-megapixel sensor, fast hybrid AF and OLED viewfinder

SAN DIEGO, Sept 12, 2012 – With a brand new, sleek design and
enhanced control capabilities, the new Sony NEX-6 camera packs all the
imaging power, shooting responsiveness, handling and operability of a
DSLR into a pocket-sized mirrorless camera.

The newest addition
to Sony's acclaimed E-mount camera line-up includes Fast Hybrid AF,
Wi-Fi capabilities and the Play Memories Camera Apps™ platform recently
introduced on Sony's new NEX-5R model, as well as the same
high-resolution XGA OLED Tru-Finder™ viewfinder found on the flagship
NEX-7 model.  Additionally, the NEX-6 adds a standard DSLR-style mode
dial for fast, simple navigation between settings.

"Put simply,
we are revolutionizing the world of compact system cameras," said Mike
Kahn, director of the alpha camera business at Sony Electronics.  "With
the NEX-6, we've brought a full DSLR experience – fast focus, enhanced
control and an "eye-level" shooting style - to consumers at a fraction
of the size and weight.  Add the convenience of Wi-Fi connectivity and
our innovative Play Memories Camera Apps platform, and it becomes a
truly compelling product unlike anything else in market today.  It's the
perfect balance of size, performance quality."

The camera's
large Exmor® APS HD CMOS sensor offers 16.1 effective megapixels for
true DSLR-quality images and detail-packed Full HD video.  It's teamed
with a powerful BIONZ® image processor that ensures flawless, low-noise
images at extended sensitivity settings up to ISO 25600.

The
innovative Fast Hybrid AF system* combines phase- and contrast-detect AF
methods.  It uses 99 phase-detection AF points arrayed on the image
sensor to detect a subject's distance and direction to quickly lock
focus on it, and then utilizes contrast-detection AF to confirm
extremely fine focus detail. In Speed Priority Continuous shooting mode,
the camera automatically switches to phase detection tracking AF to
track fast-moving action accurately in each frame at up to 10 frames per
second.

As with the flagship NEX-7 camera, the NEX-6 model
features an XGA OLED Tru-Finder™ EVF for precision framing and focusing.
This 2.36 million dot electronic viewfinder gives a bright,
detail-packed, high contrast view of still images and video, with 100%
frame coverage and a wide field of view to rival pro-grade optical
viewfinders. On-screen grid lines and a digital level gauge can be
displayed to assist with accurate framing.


The
high-quality OLED Tru-Finder™ EVF is complemented by a 3.0" Xtra Fine
LCD™ display that can be angled up to 90° up or 45° down (approx.) for
easy viewing in virtually any shooting position. The LCD screen ensures
superb detail and contrast with significantly reduced on-screen
reflections, aiding composition when shooting outdoors or in direct
light.

New for the NEX-6 camera is a strategically-positioned mode
dial on its top, similar to those found on traditional DSLR cameras,
giving photographers easy access to commonly used shooting modes
including P/A/S/M and Sweep Panorama™ mode.  The camera also has
mode-dependent control dial (located underneath the mode dial) plus a
separate control wheel on the camera back for fine adjustments of
exposure, ISO, white balance and other settings.

Also inherited
from high-end A-mount cameras, a "Function" key and pro-focused Quick
Navi interface allows fingertip adjustment of settings without taking
the viewfinder away from the shooter's eye.  Alongside a handy pop-up
flash, there's a versatile new Multi Interface Shoe that's capable of
'intelligent' linkage with various accessories.

Full HD movie
shooting is enhanced on the NEX-6 camera with a new Auto Slow Shutter
feature that adds extra detail to low-light clips. The camera detects
dim interiors and night scenes and automatically selects a slower
shutter speed to brighten footage.

Wi-Fi Sharing and New Camera Apps
Shared
with the NEX-5R model, integrated Wi-Fi on the NEX-6 camera allows
photos to be transferred wirelessly to a smartphone or tablet running
Sony's free PlayMemories Mobile™ app (free of charge), available on both
Android™ and Apple iOS platforms. Additionally, content can be directly
uploaded from the camera to Facebook® using a Wi-Fi connection and the
new "Direct Upload" application, part of Sony's new PlayMemories Camera
Apps™ platform.
  
The PlayMemories Camera Apps platform is the
world's first application download service in an interchangeable lens
camera that allows consumers to install new functions on demand,
tailoring their cameras to fit personal shooting needs.  The service can
be accessed over Wi-Fi or when the camera is connected directly to a PC
via USB.**

Available apps at launch, outside of "Direct Upload",
will include "Picture Effect+", "Multi Frame NR" and "Smart Remote
Control."   A variety of other apps including "Bracket Pro", "Photo
Retouch", "Time-Lapse" and "Cinematic Photo" are also planned for future
release.


New Interchangeable Lenses for α E-mount Cameras

Sony
has also introduced three new lenses for its E-mount line of
interchangeable lens cameras, adding to the system's flexibility.

The new SELP1650 lens is an extremely light, compact 16-50mm F3.5-5.6
powered zoom model that measures only 29.9 mm thick (when fully
retracted) and contains built-in Optical SteadyShot™ image stabilization
for clearer handheld images.

Additionally, it features a
dual-function ring that controls both power zoom and manual focus,
depending on the camera's focus mode. With the camera set to AF the
control ring adjusts smooth, high-speed zoom with small hand movements.
With the camera in MF mode, the ring controls manual focus.  A smooth
power zoom dial makes the lens particularly useful for shooting video.

The
new SEL35F18 lens is a wide aperture 35mm focal length model with a
bright maximum aperture of f/1.8 and built-in Optical SteadyShot image
stabilization.  It offers excellent optical sharpness, clarity, and
background defocus in both still images and HD video, and is
exceptionally light and easy to carry.

The new SEL1018 lens is a
super-wide angle zoom with a maximum aperture of f/4.0 across its range
of 10-18mm and built-in Optical SteadyShot image stabilization. 
Adopting the super ED (Extra-low Dispersion) glass which reduces color
aberration, the lens is capable of producing dramatic perspective
effects and is ideal for shooting landscapes and interiors.

New accessories for NEX-6
The
new stylish, leather LCS-ELC6 Soft Carrying Case is designed
exclusively for use with the NEX-6 camera and attached SELP1650 or
SEL16F28 lens. While attached, the case still allows use of a tripod as
well as the camera's LCD screen to be tilted.

The new LCS-EJA
Soft Carrying Case can be used for all α E-mount cameras, and is ideal
for use with the new SELP1650 or SEL16F28 lens attached.  It has
internal pockets for storage of the lens cap as well as a spare memory
card.

Pricing and Availability
The NEX-6 compact system camera
will be available this November in a kit with the SELP1650 power zoom
lens for about $1,000.  It will also be offered as body-only for about
$850.


The SELP1650 power zoom lens will
be sold separately in January for about $350, and the SEL35F18 prime and
SEL1018 wide angle lenses will be available this November for about
$450 and $850, respectively.

The LCS-ELC6 and LCS-EJA soft carrying cases will be available this November for about $100 and $40, respectively.

The new camera and all compatible accessories will be sold at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

Please visit blog.sony.com/rx1 for a full video preview of the new Cyber-shot RX1 compact camera and follow #SonyCamera on twitter for the latest camera news.

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