Sony Cyber-shot DSC-RX1

Comes with an advanced 35mm full-frame 24.3-megapixel Exmor CMOS sensor

SAN DIEGO, Sept 12, 2012 – For the first time, all the benefits of
full-frame digital photography are available in a palm-sized compact
camera. The extraordinary new Sony Cyber-shot® DSC-RX1 digital camera
packs an advanced 35mm full-frame 24.3 MP Exmor® CMOS sensor and
exceptionally Carl Zeiss T*t 35mm f/2.0 fixed lens into a highly
portable, lightweight camera body.  Measuring approximately 4.5 inches
wide by 3 inches tall and weighing just over a pound, it's significantly
smaller and lighter than any full-frame DSLR yet sacrifices nothing in
terms of image quality, HD video quality or manual control.

"The
new Cyber-shot RX1 is truly 'one of a kind', offering a unique
combination of size and performance that's never before been realized in
the world of digital cameras," said Yosuke Tomoda, director of the
Cyber-shot camera business at Sony Electronics. "With its highly
advanced sensor and fast 35mm f/2.0 lens packed into a small, portable
camera body, professionals, enthusiasts and advanced hobbyists can
experience the world of full-frame imaging in new and different ways
than they ever thought possible."

The new camera's unified lens
and body design allows performance that few interchangeable lenses can
match.  The Carl Zeiss lens not only delivers spectacular image quality
all the way to the edges of each frame, it incorporates a near-silent
in-lens shutter and is far more compact than comparable lenses of
interchangeable design.  The camera also features full manual control
options and an intuitive user interface, making it easy for
photographers to adjust all settings quickly and easily.

The 35mm
full-frame sensor inside the RX1 camera more than doubles the area of
APS-C sensors commonly found in much bulkier DSLR cameras, allowing it
to take in significantly more light while capturing content.  With an
effective resolution of 24.3 megapixels, it's capable of resolving the
finest image details and most subtle textures for rich color
reproduction and an impressively broad dynamic range.

The large
sensor size also boosts the camera's sensitivity range to a generous ISO
100 – 25600, with the option to shoot as low as ISO 50 in expanded
sensitivity mode.  Similarly, ISO settings as high as 102400 can be
achieved using Multi Frame Noise Reduction. This allows the camera to
capture natural, low noise handheld images in near-dark conditions
without needing flash.

The fast, bright Carl Zeiss Sonnar T* 35mm
lens is a versatile choice for portraits, street photography and
everyday shooting.  This premium lens features newly designed optics
including an Advanced Aspherical (AA) glass element, which contributes
to the camera's extremely compact dimensions without sacrificing optical
performance.


The lens' wide F2 maximum,
9-bladed circular aperture enable beautiful background defocus
('bokeh') effects to rival or exceed professional-class DSLR camera
lenses. Additionally, it features a macro switching ring on the lens
barrel which instantly shortens the minimum focusing distance to
approximately 20cm (from image plane), allowing the camera to capture
small, close-up subjects with exquisite detail.

The Cyber-shot
RX1 camera also features an enhanced BIONZ® processing engine that
rapidly handles data from the Exmor® CMOS sensor and also powers
full-resolution burst shooting at up to five frames per second.  The
powerful processor can output image data in 14-bit RAW format, giving
advanced users total freedom to express their creative vision throughout
the shooting and post-production processes.

Despite the
camera's extraordinarily compact dimensions, the new Cyber-shot RX1
model offers a full range of manual control modes on par with typical
high-end full-frame DSLR cameras. Dedicated lens rings allow for
fingertip control of focus and aperture, while a DSLR-style Focus mode
dial on the front of the camera enables easy switching between focus
modes.  Top-mounted exposure compensation and mode dials are
strategically placed for simple access and operation, while custom
function and AEL buttons on the back panel are also easily accessible.

The
new camera features a Quick Navi mode that allows fast, intuitive
adjustment of camera settings.  This is especially useful when using the
camera with an optional viewfinder (sold separately).  A memory recall
(MR) mode is accessible via the mode dial so photographers can store and
instantly recall up to three sets of camera settings.

Other
refinements include a MF Assist function that magnifies a portion of the
image while framing to simplify fine focus adjustments, as well as a
Peaking function that highlights sharply-focused areas of the image on
screen.

Additionally, the RX1 camera features By Pixel Super
Resolution digital zoom technology, which allows for magnification of
image size without sacrificing pixel count.  This results in far higher
quality results than are achievable with conventional digital zoom.

A
Smart Teleconverter function crops a central portion of the image
sensor, boosting effective magnification by 1.4x or 2x realizing an
effective 49mm or 70mm focal length.  With the extremely high pixel
count of the full-frame image sensor, even zoomed and cropped images
maintain generous amounts of fine detail when blown up for large print
sizes.


In addition to beautiful still
images, the Cyber-shot RX1 compact camera can capture high-quality,
low-noise Full HD movie footage in all lighting conditions at a choice
of 60p or 24p (progressive) frame rates.  There's a full complement of
P/A/S/M exposure modes during video shooting for creative flexibility.

The
new camera also features 13 different Creative Styles for fine-tuning
images, plus a wide range of Picture Effect treatments.  Further, it has
Auto HDR and D-Range Optimizer, bracket shooting (Exposure, DRO or
White Balance) and Auto HDR shooting modes, and there's a Digital Level
Gauge that indicates camera pitch and camera roll on the LCD screen for
straight, even landscape and architectural shots.

New Accessories for Cyber-shot RX1
Shooting
possibilities for stills and video are broadened by the camera's Multi
Interface Shoe that accepts a growing range of accessories.

Options
include a high-quality OLED XGA OLED Tru-Finder™ EVF (model FDA-EV1MK)
which allows for even greater manual focusing precision as well as an
external optical viewfinder featuring Carl Zeiss optics (model FDA-V1K).

Also
available are a thumb grip (model TGA-1) for sure, comfortable handling
as well as a lens hood (model LHP-1) and jacket case (model LCJ-RXB).

Sony PlayMemories Services
The
Cyber-shot RX1 comes preinstalled with PlayMemories Home™ (Lite
Edition) software, allowing easy image transfers to a PC for managing,
editing and printing. Available for free download, a full version of
PlayMemories Home software adds movie editing and disc burning.

Also
available for download, PlayMemories Studio™ allows game-like editing
of photos and videos on PlayStation®3 systems. Images can be shared
easily via PlayMemories Online™ service, the cloud-based sharing service
from Sony that simplifies 'any time, any place' viewing on a wide range
of connected devices.

Pricing and Availability
The Cyber-shot RX1 compact, fixed lens camera will be available this November for about $2800.

The
FDA-EV1K electric viewfinder and FDA-V1K optical viewfinder will each
be available at launch for about $600 and $450, respectively.
The thumb grip, lens hood and jacket case will also be available at launch for about $250, $180 and $250, respectively.

The new camera and all compatible accessories will be sold at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

Please visit blog.sony.com/rx1 for a full video preview of the new Cyber-shot RX1 compact camera and follow #SonyCamera on twitter for the latest camera news.

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